• The downside of digital

    BEST OF 2017: The reliability of digital metrics and brand safety were much in the news in 2017, which began with Procter & Gamble CMO Marc Pritchard issuing an ultimatum to publishers and agencies – and continued with brands reacting to...
  • John Lewis, Airbnb are WARC's most-read cases of 2017

    BEST OF 2017: Though marketing is so often concerned with the new and the next, a case study documenting John Lewis’ development of its 2012-15 advertising strategy continues to hold lessons, the list of WARC's most read case studies of the...
  • Behavioural economics hits the mainstream

    BEST OF 2017: Behavioural economics may be a relatively young market research discipline, but it is proving to be influential to advertising as its use in measurement and strategy development continues apace.Habits make up a huge portion of our...

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