Sales & Marketing news

• Michael Barnett: Before investing in football sponsorship, scout the opposition

  03-11-2017 16:37
  What do Leagoo, Davanti and Utilita have in common? Aside from being brands you had never heard of before today, they all sponsor one or more Premier League teams.
  They join the illustrious ranks of Marathon Bet, PCCW and Octopus Energy in aligning themselves with the cultural phenomenon that is English club football.
  These nuggets of wisdom are the product of an impressively thorough piece of research on European football’s ’Super Spenders’ by sport and entertainment marketing
  
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• Asda says confidence has returned to its advertising as it debuts Christmas TV spot

  03-11-2017 16:10
  While it’s still only three days into November, the Christmas ad season is very much up and running, with Asda the latest brand to launch a festive TV campaign.
  The ad, which was created by Saatchi & Saatchi, is notably more cinematic and emotive than Asda’s previous more price-driven Christmas ads. It is built around Asda’s fictional Christmas workshop, the Imaginarium, where a little girl and her grandad – who are both styled very much in the spirit of Willy Wonka a
  
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• BrandZ UK top 50, Burberry, Christmas: 5 things that mattered this week and why

  03-11-2017 15:21
  First BrandZ UK top 50 names most valuable British brands
  Well known for its annual list of the world’s 100 most valuable brands, research agency Kantar Millward Brown this week launched the first BrandZ UK top 50, finding a dearth of technological innovation in comparison with the global list.
  Not one of the UK top 50 is a pure-play internet company, with the ranking dominated by traditional businesses averaging 100-years-old. BrandZ’s measure of brand health for homegrown companie
  
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• Starbucks bets big on plant-based drinks as sales fall

  03-11-2017 14:20
  Starbucks has revealed it is “leaning in” to offering more plant-based food and beverages in a bid to appeal to new customers amid disappointing fourth quarter sales.
  The US coffee giant reported its fourth quarter earnings yesterday (2 November), with net revenue coming in at $5.7bn – below analysts’ estimate of $5.8bn. Meanwhile, total comparable sales rose 2% for the quarter, short of the estimate of 3.2% and compared to 4% last year.
  Sales for Europe and the Middle Ea
  
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• Aeroflot looks to Skoda for inspiration as it tries to change negative perceptions

  03-11-2017 08:00
  With a large number of safety incidents as well as deep ties to the Soviet Union, Russian airline Aeroflot has somewhat of a chequered history. To put it bluntly, there was a time when the brand, which was infamous for poor safety and customer service records, was more a punchline to a joke than anything else.
  Aeroflot was involved in dozens of deadly crashes across the 1960s and 1970s. To understand just how bad its record was, between 1946 and 1989, Aeroflot was involved in 721 separate incide
  
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• Here's what's really terrifying about the Twitter employee who temporarily disabled Trump's account on his last day (TWTR)

  03-11-2017 04:19 via feedproxy.google.com
  President Donald Trump's Twitter account was taken offline by a departing employee for eleven minutes, and it's a glaring security issue 
  What if the employee instead had composed a tweet bashing a company's stock, or declaring war on North Korea?
   
  For eleven minutes on Thursday night, the world experienced a first: US President Donald Trump was not on Twitter. 
  Trump's account was temporarily kicked offline, as a result of the actions of a Twitter employee. At first, Twitt
  
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• An international arrest warrant has been filed for Catalan's leader

  03-11-2017 02:14 via feedproxy.google.com
  The lawyer for sacked Catalan leader, Carles Puigdemont, says an arrest warrant has been issued for his client.
  A court source denies this claim, though says an arrest warrant is likely to be issued shortly.
  Spain has also jailed eight former Catalan ministers. 
   
  An international arrest warrant has reportedly been issued for sacked Catalan President Carles Puigdemont.
  His lawyer, Paul Bekaert, made the announcement to Belgian state broadcaster on Thursday.
  "I have just
  
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• US online holiday sales to pass $100bn

  03-11-2017 01:00 via warc.com
  SAN JOSE, CA: Online retailers in the US can expect a bonanza this holiday season, with a new study predicting that online sales will reach $107.4bn, up 13.8% since last year.That is according to the latest estimates from tech firm Adobe, which...
  
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• Understanding consumer socialization in families

  03-11-2017 01:00 via warc.com
  NEW YORK: For decades, the consumer-socialization process has relied heavily on parental influence, and a paper in the Journal of Advertising Research (JAR) aims to “offer renewed perspectives” on this subject.Entitled,
  
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• P&G succeeds in China with the human touch

  03-11-2017 01:00 via warc.com
  SINGAPORE: FMCG giant Procter & Gamble (P&G) has succeeded in turning around the fortunes of two of its beauty brands in China by deploying the power of consumer empathy, according to a leading executive at the company.Speaking at the...
  
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• Laptops hold sway for holiday bookings

  03-11-2017 01:00 via warc.com
  LONDON: When it comes to researching their summer holiday destinations, two-thirds (65%) of young Gen Z British consumers prefer to do so on a laptop rather than a smartphone (24%), a new survey has revealed.That compares to around half (53%) of...
  
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• Facebook may have 270m illegitimate accounts

  03-11-2017 01:00 via warc.com
  SAN FRANCISCO: Facebook delighted investors on Wednesday when it reported record third quarter revenues of $10.3bn, as well as 2.07bn active monthly users, but close examination shows it could have millions of fake and duplicate accounts.According...
  
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• BBC warns of serious threat to UK TV content

  03-11-2017 01:00 via warc.com
  LONDON: British-made TV programmes such as Sherlock and Strictly Come Dancing face a “serious threat” because of the rise of Netflix, Amazon and other global streaming services, warns the Director General of the BBC.In a speech about...
  
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• Argos believes ‘fun and uplifting’ ads will be most powerful this Christmas

  03-11-2017 01:00
  For the second year in a row, Argos has modelled a Christmas ad around the speed of its same day delivery service.
  This year’s ‘Ready for take-off’ campaign, which was created by CHI&Partners, is set in a fictional Argos distribution centre, where a group of elves are busy helping Santa deliver thousands of gadgets. However, a Teksta voice-recognition robotic puppy is accidentally left behind, with a quick-thinking female elf involved in a race against time to ensure the to
  
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• Alibaba blends entertainment with shopping

  03-11-2017 01:00 via warc.com
  HANGZHOU: Alibaba, the Chinese e-commerce giant, kicked off its annual 11.11 sales event with a “See Now, Buy Now” multichannel fashion show earlier this week, and the company’s Chief Marketing Officer sees the promotion as the...
  
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• To keep its revenue growing, Facebook needs to look outside the US (FB)

  03-11-2017 00:50 via feedproxy.google.com
  Yesterday, Facebook reported its Q3 earnings, beating expectations for user numbers and revenue. Despite its continual growth, Facebook has repeatedly warned that because it can only show so many ads, its revenue growth will eventually have to slow. 
  As we can see in this chart from Statista, U.S. and Canada based users make the company the most money, but represent the smallest group of users. Active Facebookers in the U.S. and Canada generate $21.20 per person in adver
  
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• Apple has a hidden business that's bigger than some airlines (AAPL)

  03-11-2017 00:19 via feedproxy.google.com
  Apple CEO Tim Cook said that its "wearables" business is as big as a "Fortune 400" company, implying that it does at least $6.7 billion in annual sales.
  Apple considers "wearables" to be its Apple Watch, Beats headphones, and AirPods earbuds. Apple is known as the iPhone company, because that iconic product drives over half of its sales. 
  But Apple CEO Tim Cook dropped hints on Thursday that the company has a new line of products that's flying under the radar and g
  
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