Sales & Marketing news

• New gambling ad guidance to target affiliates and promotions

  31-10-2017 13:47
  The government’s long-awaited review of the gambling sector has finally revealed the actions it intends to take to minimise consumer harm after a year-long call for evidence. They include new advertising guidance from the Advertising Standards Authority (ASA), but no restrictions on the volume of ads or the times when they can be shown on TV.
  According to the Department for Culture, Media and Sport (DCMS), the new guidance to be drawn up by the Committees of Advertising Practice will &ldq
  
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• Sign up to our webinar on GDPR readiness across data-driven marketing

  31-10-2017 12:56
  Unless you are on a voyage of discovery where the destination doesn’t really matter, few people would consider trying to get somewhere without a clear map and vision for their destination. The same principle applies to the customer journey. The customer journey is about real people, privacy and trust are about real people and GDPR is about balancing the ‘rights’ between business and real people. The map and vision for unlocking and accelerating GDPR readiness for a brand start
  
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• Sign up to our webinar on accelerating GDPR readiness across data-driven marketing

  31-10-2017 12:56
  Few people would consider trying to get somewhere without a clear map and vision for their destination.
  The same principle applies to the Customer Journey – the customer journey is about real people, privacy and trust are about real people and GDPR is about balancing the ‘rights’ between business and real people.
  The map and vision for unlocking and accelerating GDPR Readiness for a Brand starts with the Board – the customer culture it creates and its approach to custome
  
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• Marketoonist’s spooky take on designing by committee

  31-10-2017 12:16
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist’s spooky take on designing by committee appeared first on Marketing Week.
  
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• Why are brands failing to market to deaf and blind consumers?

  31-10-2017 08:00
  Despite representing a significant cross section of British consumers, blind and deaf people consistently fail to show up on the radars of the UK’s biggest brands. An inability to engage with these consumers could prove extremely costly though, both from an ethical and economic perspective.
  Estimates by The Royal National Institute of Blind People (RNIB) suggest that more than two million people in the UK – or one in 30 people – live with sight loss. Of these, some 360,000 are
  
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• Consumers show ‘worrying enthusiasm for spending’ as Christmas approaches

  31-10-2017 01:01
  With Christmas less than two months away, the latest consumer confidence figures from GfK show Brits are upping their spend on big ticket items.
  In October, the major purchase index rose two points to a score of three – marking the third month of rises. However, marketers should stray away from looking at this as evidence of a healthy economy, according to Joe Staton, head of market dynamics at GfK.
  He warns: “Our enthusiasm for spending, as witnessed by the uptick in the major purch
  
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• This Girl Can does it again

  31-10-2017 01:00
  LONDON: Sport England’s original This Girl Can campaign led to significant behavioural change around women exercising and the second phase has proven equally successful.Given the plaudits the 2015 campaign received, there was a feeling in...
  
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• Thai economy readies for growth after royal mourning

  31-10-2017 01:00
  BANGKOK: Thailand’s finance ministry has edged up its economic growth forecast and businesses are hoping for more positive consumer sentiment following the end of a year-long mourning period for the late King Bhumibol.The ministry now...
  
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• SK-II wins 2017 WARC Prize for Asian Strategy

  31-10-2017 01:00
  SINGAPORE: A campaign for Japanese prestige skincare brand SK-II, by Forsman & Bodenfors Sweden, was last night awarded the Grand Prix in the 2017 WARC Prize for Asian Strategy.
  
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• New Zealand smashes stereotypes with masterbrand

  31-10-2017 01:00
  AUCKLAND: New Zealand is one of the hottest tourist destinations in the world but the country’s wider brand was almost a victim of its own success, which prompted a focus on developing a more inclusive national masterbrand.According to...
  
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• Mobile delivers record first half UK adpsend

  31-10-2017 01:00
  LONDON: UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest first half total of any year since monitoring began in 1982, according to the latest Advertising Association/WARC Expenditure Report. ...
  
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• Media complexity forces organisational rethink

  31-10-2017 01:00
  GLOBAL: Leading global advertisers are prepared to re-think their organisation’s approach to media as the complexity of that environment increases, according to a new study.A white paper from the
  
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• Marketing is stuck in first gear

  31-10-2017 01:00
  The Association of National Advertisers’ annual Masters of Marketing conference painted a depressing picture, says Gareth Kay, with driving greater efficiency being lauded over the creation of valuable brands and end-to-end brand...
  
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• Is your favourite technology actually pathological?

  31-10-2017 01:00
  Like the Zeppelins of old, many of today’s technologies fit a ‘pathological’ profile, argues Malcolm White, and more of us need to take control of the way we use our tech, instead of being used by it.Here in...
  
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• General Mills' new path to insight

  31-10-2017 01:00
  ORLANDO, FL: General Mills has enhanced its insights operations by carefully consolidating its roster of vendors while also seeking out prospective new sources of data and inspiration.Laura Engstrom, General Mills’ Global Consumer Insights...
  
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• Americans trust Amazon as much as their bank (almost)

  31-10-2017 01:00
  NEW YORK: Americans trust Amazon almost as much as they trust their bank according to a new survey that sees the online retail giant score far higher on this metric than other tech companies.Tech-focused site The Verge partnered with Reticle...
  
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