Sales & Marketing news

• Unilever-backed mobile game Snatch on how it plans to rival Pokemon Go

  26-10-2017 18:13
  The success of Pokemon Go has spawned dozens of copycats looking to use web mapping and augmented reality (AR) to create a similar level of buzz. However, with Unilever Ventures already a significant investor, mobile AR game Snatch looks like it has more of a chance of challenging Pokemon Go than most pretenders.
  Free to download and play, Snatch is an augmented reality treasure hunt game where players use Google Maps-style technology to explore their local area to search for constantly updating
  
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• How brands are taking advantage of innovations in market research

  26-10-2017 15:45
  Behavioural Economics
  Researchers want to explore the cognitive theories that underpin how a brand’s target audience interprets the world around them and the marketing messages they are exposed to online and in-store.
  These interpretations can explain why consumers act as they do and how this behaviour affects what they buy and when.
  Behavioural economics technology can reveal, for instance, which marketing opportunities should be prioritised, whether more compelling incentives or offers a
  
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• International round-up: Amazon wants the key to your house, Vodafone helps with cancer research

  26-10-2017 15:36
  Amazon wants the keys to your house
  Amazon is constantly on the look-out out for ways to make delivery faster and more convenient. One of the key issues in delivery is that customers aren’t always home when a package is being dropped off, but Amazon thinks it has come up with a novel solution.
  For $249.99, customers can now buy a smart lock and connected camera which, once in place, will mean an option for “in-home delivery” appears when ordering. If picked, the service, dubbed
  
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• Coca-Cola looks for opportunities in craft to drive growth

  26-10-2017 13:51
  Coca-Cola is looking for more opportunities in premium segments and craft beverages as it looks to jump on the “resurging trend” and drive growth.
  The company has just revamped the Schweppes brand in the UK and launched a new range of premium mixers, Schweppes 1783. Meanwhile, in Spain it has introduced Royal Bliss, a new premium mixer brand only sold in the on-premise channel.
  Coca-Cola is also building a foundation in “sophisticated flavours” with brands including Apple
  
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• Coca-Coca looks for opportunities in craft to drive growth

  26-10-2017 13:51
  Coca-Cola is looking for more opportunities in premium segments and craft beverages as it looks to jump on the “resurging trend” and drive growth.
  The company has just revamped the Schweppes brand in the UK and launched a new range of premium mixers, Schweppes 1783. Meanwhile, in Spain it has introduced Royal Bliss, a new premium mixer brand only sold in the on-premise channel.
  Coca-Cola is also building a foundation in “sophisticated flavours” with brands including Apple
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, BCS, CMG, BWLD)

  26-10-2017 12:41 via feedproxy.google.com
  Here is what you need to know. 
  Gary Cohn is reportedly out of the running to head the Fed. Cohn is no longer being considered for the position of Fed chairman, according to Bloomberg, leaving Jerome Powell, Kevin Warsh, Janet Yellen and John Taylor as the final four candidates. 
  The ECB meets. The European Central Bank is expected to announce the tapering of its bond-buying program down to €30 billion a month from the current level of €60 billion, which has be
  
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• A pioneer in the booming ETF industry breaks down her approach to the world's hottest investment product

  26-10-2017 12:10 via feedproxy.google.com
  Smart beta is a rapidly growing area of the ETF market, as it allows providers to give an analytical slant to traditional fund indexing.
  OppenheimerFunds offers a suite of ETFs that use a proprietary revenue-weighting methodology.
  One of the firm's funds was recently named Smart Beta ETF of the Year by a trade publication.
  We spoke to Sharon French, the firm's head of beta solutions, about her smart beta and the most pressing issues facing markets today.
  She doesn't buy
  
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• David Einhorn just started one of the most important conversations we can have in a bubble

  26-10-2017 12:00 via feedproxy.google.com
  Billionaire investor David Einhorn thinks he's pointed out the salient characteristics of some of the frothiest stocks in today's market.
  Those are the stocks that can show you the narrative of this bubble — the story we've told ourselves that's worth more than actual money.
  Maybe it's time to give that story a name.David Einhorn, the founder of hedge fund Greenlight Capital, has started one of the most important conversations we can have during any stock market bubble.
  It is not "When wi
  
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• Facebook's enterprise chat tool, Workplace, is exploding in popularity (FB)

  26-10-2017 10:00 via feedproxy.google.com
  More than 30,000 organizations are now using Facebook's enterprise communication tool, Workplace.
  Facebook is releasing a desktop chat app for Workplace and plans to add group video calling support soon.
  While monetization isn't a focus for Workplace yet, the product's early growth should scare competitors like Microsoft and Slack.
  Facebook has quietly become a sizeable force in the competitive enterprise software market currently dominated by incumbents like Microsoft and newer upsta
  
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• 'Tell me who your preference is': Trump solicits suggestions for new Fed Chair during Lou Dobbs interview

  26-10-2017 03:59 via feedproxy.google.com
  President Donald Trump appeared to solicit suggestions for the next Federal Reserve Chair during an interview with Fox Business host Lou Dobbs.
  Trump is expected to pick a new Fed Chair soon.President Donald Trump appeared to solicit suggestions for the next Federal Reserve Chair during an interview with Fox Business host Lou Dobbs on Wednesday.
  "Do you have a preference, out of curiosity," Trump asked after Dobbs began speaking about the position. "Tell me who your preference is."
  Dobbs hesita
  
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• Artificial intelligence and the ad industry: a game of truth or dare

  26-10-2017 02:00 via warc.com
  Artificial intelligence is surely the buzzword of 2017, says Stevan Randjelovic. Here he pulls out the key takeaways from EACA's annual 
  
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• Uber learns from its 'epic fails' in Asia

  26-10-2017 01:49 via warc.com
  SINGAPORE: Uber is learning from its stunt marketing flops in Asia as it evolves to a more purpose-driven approach, according to a senior executive at the ride hailing company.Margery Lynn, Head of Social & Content Marketing in APAC for...
  
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• Twitter tackles transparency issues

  26-10-2017 01:49 via warc.com
  SAN FRANCISCO: Twitter has announced that it will add labels to electioneering ads and launch a “Transparency Center” offering visibility on all advertising on the platform as well as submitting to an MRC audit.Not only will...
  
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• Planned Parenthood builds on its big idea

  26-10-2017 01:49 via warc.com
  NEW YORK: Planned Parenthood, the non-profit organization that provides reproductive health services, is staying true to the “big idea” behind its brand to ensure it remains strong and relevant during a time of rising political pressure....
  
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• India e-sports league offers sponsorship opportunities

  26-10-2017 01:49 via warc.com
  MUMBAI: E-sports is joining the plethora of national sporting leagues that have sprung up in India seeking to emulate the success of the India Premier League.UCypher, which launches in January 2018, is the brainchild of Ronnie Screwvala, who
  
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• How a milk-float grocer is winning the hearts of Dutch shoppers

  26-10-2017 01:49 via warc.com
  COPENHAGEN: Traditional grocery retailing is being shaken up in Holland by an online-only, mobile-only supermarket based on the idea of the traditional milkman.Joris Beckers, the founder of Picnic, told the recent Shoptalk Europe conference in...
  
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• Digital influence vital to holiday shopping

  26-10-2017 01:49 via warc.com
  NEW YORK: Most Americans expect to do their holiday shopping from late November onward, but the decisions about where they will shop and what they will buy will be largely determined by digital interactions occurring now.“Whether a retailer...
  
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• Channel 4 demonstrates the power of sponsorship

  26-10-2017 01:49 via warc.com
  LONDON: Nine in ten television viewers consider brands sponsoring programmes to be more premium and trustworthy than those engaged in other forms of advertising, according to a new study from a UK terrestrial channel.Channel 4 commissioned...
  
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• Binet and Field: What's changed?

  26-10-2017 01:49 via warc.com
  LONDON: The context of a customer’s decision is fundamental to the effectiveness of marketing communications, new research by Les Binet and Peter Field shows, though findings from the pair’s landmark studies remain true.During IPA...
  
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• Just Eat builds on The X Factor sponsorship with biggest ever brand campaign

  26-10-2017 01:01
  Just Eat is launching a new campaign to keep awareness up after its sponsorship of The X Factor ends, and plans to take a closer look at its digital marketing efforts in the new year.
  ‘The Magical World of Just Eat’ campaign takes viewers behind the scenes of its restaurants using a flying delivery scooter. Stop motion animation transforms a Just Eat restaurant into a magical realm where chefs control utensils without touching them and chopsticks fly into delivery bags. The ad is acc
  
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