Sales & Marketing news

• Buffalo Wild Wings killed one of customers' favorite deals — and it's paying off for the chain as chicken wing prices soar (BWLD)

  25-10-2017 23:23 via feedproxy.google.com
  Buffalo Wild Wings won big after swapping traditional wings for boneless wings.
  Chicken wing costs have increased substantially over the past year. 
  Buffalo Wild Wings' new boneless wings deal was able to drive traffic to the chain without cutting into profit margins.
   
  Investing in boneless chicken wings is paying off for Buffalo Wild Wings. 
  On Wednesday, the company reported earnings per share in the third quarter reached $1.36, crushing analysts'
  
  Read more

• Tech stocks took a hit heading into a crucial stretch of earnings — but traders are still betting on blockbuster results

  25-10-2017 22:41 via feedproxy.google.com
  Tech stocks got hit on Wednesday as part of a market-wide selloff that stemmed from uneven earnings and turmoil in Washington.
  A crucial stretch of tech earnings is coming up, with Amazon, Google, Microsoft, Facebook, and Apple set to report.
  Despite shares sitting near record highs, traders are surprisingly light on downside hedges.
   
  A market-wide selloff whacked tech stocks on Wednesday amid a mixed bag of earnings and mounting political uncertainty.
  The damage spread to the s
  
  Read more

• Buffalo Wild Wings explodes higher after raising its earnings forecast (BWLD)

  25-10-2017 22:35 via feedproxy.google.com
  Buffalo Wild Wings raised its full-year forecast for adjusted earnings per share, sending its stock flying in extended trading. 
  The company had faced "historically high" chicken-wing costs, but killed one of its most popular promos to save costs. 
   
  Buffalo Wild Wings shares on Wednesday surged nearly 22% in extended trading after the company raised its forecast for full-year earnings.  
  The restaurant chain forecast adjusted earnings per share of $4.85 to $5.15,
  
  Read more

• Shockingly few Americans are putting money in a 401k

  25-10-2017 22:25 via feedproxy.google.com
  Republicans are reportedly considering capping pre-tax 401(k) contributions as part of President Donald Trump's tax plan.
  But two-thirds of Americans don't even contribute to a traditional 401(k) currently — and the ones who do aren't close to maxing it out.
  Additional savings could be directed toward a Roth 401(k), which could actually leave the majority of Americans better off in retirement.
   
  There's a lot of hoopla surrounding President Trump's new tax plan, which is reportedly c
  
  Read more

• Advertisement

• New study says Obamacare premiums will soar 34% in 2018 — in large part because of Trump

  25-10-2017 22:23 via feedproxy.google.com
  A new study by healthcare consulting firm Avalere Health found that premiums for silver-level Obamacare plans would increase by 34% next year.
  Avalere said the projected increases were due to changes from the Trump administration, enrollment adjustments, and insurer departures.
  The study also found that most Americans in the exchanges would be insulated from the increases.
  A new study projected that average premiums in the Affordable Care Act's indiv
  
  Read more

• Warren Buffett has a simple explanation for how he invests — and it's easy to replicate (MOAT)

  25-10-2017 21:54 via feedproxy.google.com
  Warren Buffet's "economic moat" idea sparked its own index and ETF.
  The fund is decided by committee and has performed well since it's inception. 
  In a 1999 interview with Fortune, legendary investor Warren Buffett coined the term "economic moats" to sum up the main pillar of his investing strategy. He described it like this:
  "The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantag
  
  Read more

• JEFFERIES: People are overlooking Nintendo's chance to reach 1 billion users

  25-10-2017 21:25 via feedproxy.google.com
  Most people think about the Switch console when they think of modern-day Nintendo.
  The company is placing a big priority on other platforms too, like mobile.
  Mobile could be the next big driver of growth for the company.
  Click here to get a live stock price for Nintendo.
   
  Nintendo released its Switch console in March with just one major title, a new Zelda game.
  The company has slowly been releasing new games for the console, adding new Rabbids and Mario Kart games sinc
  
  Read more

• Traders betting against Chipotle made $260 million in a single day on its earnings disaster (CMG)

  25-10-2017 21:03 via feedproxy.google.com
  Chipotle totally whiffed on third-quarter earnings, while also cutting its full-year 2017 profit forecast.
  Short sellers made more than $260 million as the company's stock dropped as much as 16%.
   
  There was at least one winner following Chipotle's disastrous earnings report: traders betting against the company.
  They raked in roughly $260 million in mark-to-market profit as the company's stock plunged as much as 16%, according to data compiled by the financial analytics firm S3 Partners.
  T
  
  Read more

• Advertisement

• Gary Cohn is reportedly set to leave the White House as soon as tax reform is done

  25-10-2017 21:02 via feedproxy.google.com
  Gary Cohn is reportedly set to leave the Trump administration as soon as the Republican attempt to reform the tax code is concluded.
  GOP leaders are hoping to get tax reform done by the end of 2017.
  Cohn is also out of the running to be the next chairman of the Federal Reserve.
  Gary Cohn, director of the National Economic Council and President Donald Trump's top economic advisor, is eyeing a White House exit as soon as tax reform is done, according to a report.
  Bloomber
  
  Read more

• Gary Cohn is reportedly out of the running for Fed Chair — here are the remaining candidates

  25-10-2017 21:01 via feedproxy.google.com
   
  Gary Cohn is no longer being considered for Fed Chair, Bloomberg reports
  Trump is down to four candidates for the position, and Jerome Powell and Kevin Warsh are considered favorites.
  Powell, a current Fed governor, would signal continuity; Warsh comes from a politically influential family, but may be seen as too young.
  President Donald Trump keeps teasing his eventual decision to appoint the next Federal Reserve Chair as if it were a certain reality show. Except, in this c
  
  Read more

• The technology techies think could revolutionize money, contracts, and supply chains is getting the cold shoulder from venture capitalists

  25-10-2017 20:47 via feedproxy.google.com
   
  Blockchain, the technology behind bitcoin, is getting a lot of attention, but that's not necessarily translating into money from investors. 
  Only two of the blockchain investments in the last year were over $100 million, according to a Goldman Sachs report.
  One of the top 10 investments didn't even come from venture capital — it came from a crowdsourced funding technique called an initial coin offering. 
   
  Despite a lot of hype, the blockchain technology business is s
  
  Read more

• Trump contradicts his own tweet, says 401(k)s could now be up for negotiation

  25-10-2017 20:13 via feedproxy.google.com
  President Donald Trump said that including changes to 401(k)s and retirement accounts could be used as "negotiating" tools for the Republican tax-reform bill.
  The comment comes amid reports that Republicans could consider a cap on the amount Americans could contribute to a traditional tax-deferred 401(k) or IRA as $2,400 a year.
  Rep. Kevin Brady, a key author of the forthcoming tax bill, said earlier Wednesday the changes were still on the table despite a tweet to the contrary from Trump on Mon
  
  Read more

• Uber is launching its own Visa credit card for buying meals and booking travel

  25-10-2017 19:30 via feedproxy.google.com
  In the first major new product partnership under Uber's new CEO Dara Khosrowshahi, the company on Wednesday entered the lucrative credit card market.
  Uber announced a rewards earning, no-fees credit card, backed by Barclays bank. It's a way for the company to double down on one of its more successful businesses beyond ride sharing and black-car hailing: UberEats.
  UberEats is Uber's food delivery service (aka its GrubHub killer), on track to book $3 billion in revenue this year, reports The
  
  Read more

• Xi has prepared China for a future that is both clear and dark

  25-10-2017 19:17 via feedproxy.google.com
  China's President Xi Jinping has more power than any leader in decades, and no plans to cede it.
  It is a power he will have to use to face one of the biggest financial challenges in modern history, deleveraging and reforming China's economy.
  The process has yet to begin in earnest and the world is worried.
  The future of China is clear and the future of China is dark.
  This week the country's President, Xi Jinping, enshrined himself into the constitution — something no leader has done since
  
  Read more

• FORMER US ETHICS CHIEF: Trump's web of conflicts poses a danger to democracy

  25-10-2017 19:14 via feedproxy.google.com
  Trump's conflicts of interest are costing taxpayers millions of dollars, says Walter Shaub, a former head of the US Office of Government Ethics. 
  The president's casual approach to ethics sets a terrible precedent that must become "an aberration rather than the new rule," he told Columbia Law School.
   
  President Donald Trump made a bold claim after the US election: As president, he could not have any conflicts of interest.
  "I could actually run my business," Trump
  
  Read more

• Chipotle desperately needs to make 3 changes to survive (CMG)

  25-10-2017 19:00 via feedproxy.google.com
  Chipotle's shares plummeted after a disappointing quarter. 
  UBS laid out a game plan that the chain needs to execute.
  Initiatives include growing delivery, improving guest experience, and adding new menu items — which could include breakfast. 
   
  Chipotle's shares fell nearly 12% — nearing a five-year low — after missing expectations on Tuesday. 
  The company's revenue reached $1.13 billion in the quarter, falling short of the $1
  
  Read more

• One globetrotting marketer on the value of career diversity and the rewards of risk-taking

  25-10-2017 16:25
  Travelling the world was all part of the day job for Kristof Fahy, who during his six years at Orange co-ordinated the roll-out of the mobile business to countries as diverse as Australia, India, Hungary and the Dominican Republic.
  “I was flying back from Sydney and when I landed in LA I looked at my phone,” Fahy recalls, thinking back to his first marketing job in international brand development at Orange.
  “I had a text from my boss saying ‘can you call me?’. He sa
  
  Read more

• Lush to prioritise subscription services and fan clubs as part of loyalty drive

  25-10-2017 16:12
  With a much-lauded ecommerce platform and consistently rising sales, Lush is a brand very much on the up. In fact, for its most recently published annual figures (for the year ending 30 June 2016), Lush recorded a 75% jump in pre-tax profit to £43.2m 2016 as sales rose 26% to £723.2m. Its online sales also rose – up 26% to £32.6m – while like-for-like sales increased by 19% during the period.
  In particular, its North American subsidiary is growing fast, with the bus
  
  Read more

• Mark Ritson: Only the ad industry’s Weinsteins should fear Cindy Gallop’s ‘witch hunt’

  25-10-2017 14:34
  Marketers, like pretty much everyone else on the planet, now live in a post-Weinstein world. The lurid and seemingly never-ending allegations about one of Hollywood’s most famous producers and his now infamous predatory behaviour has sparked a series of discussions about the influence of misogyny, power and sex within our little corner of the world in marketing.
  We are, after all, an industry that is dominated by old men. We try to keep the conference sessions balanced and someone in a mar
  
  Read more

• Hack your commute: Make a life log

  25-10-2017 08:35
  Many users of Fitbit and other life-tracking gadgets will have experienced the rush of satisfaction at their new acquisition, followed by the slow realisation that the data you have collected is entirely pointless, and ultimately the dejected resignation that it won’t, in fact, change your life.
  But all marketers should know by now that the best way to effect a change in any given variable is to track how it trends over time and understand the factors that govern it. And as they should als
  
  Read more

• Mobile, CX 'the only way to survive' for banks

  25-10-2017 02:00 via warc.com
  SINGAPORE: The financial sector has been slow to pick up on digitization, but becoming mobile first is now the only way to survive, according to a senior executive at Citibank.“We have not progressed as fast as companies, or as an...
  
  Read more

• MENA campaigns need more substance

  25-10-2017 02:00 via warc.com
  LONDON: Successful campaigns in the Middle East and North Africa are genuinely local and many are targeting a significant youth audience in an appealing way, according to a new WARC report. However, many campaigns rely too much on short-term,...
  
  Read more

• Hudson's Bay Company looks beyond 'Model T retail'

  25-10-2017 02:00 via warc.com
  COPENHAGEN: Physical retail is not dying, but shops have to be truly amazing both online and offline if they’re to survive, according to the CEO of Hudson’s Bay Company.Jerry Storch addressed the future of retail at the recent Shoptalk...
  
  Read more

• How to cut through

  25-10-2017 02:00 via warc.com
  Praise, prestige, recognition and reward are within your grasp… that is if you can prove the value of your expertise. The IPA Effectiveness Awards are the way to do it, argues J. Walter Thompson's Head of Planning Neil...
  
  Read more

• How brands are using AR

  25-10-2017 02:00 via warc.com
  Brands are recognising that the benefits of AR go well beyond the novelty factor and can drive business growth, say Hannah Robbins and Ophelia Stimpson of the Cultural Insight Team at Kantar Added Value.The first widespread...
  
  Read more

• Facebook trial sparks publisher fears

  25-10-2017 02:00 via warc.com
  MENLO PARK, CA:Facebook is trialling a new approach to distributing publisher content that has the potential to significantly reduce the reach of non-promoted posts.“People tell us they want an easier way to see posts from friends and...
  
  Read more

• Customer 'obsession' drives JPMorgan Chase

  25-10-2017 02:00 via warc.com
  ORLANDO, FL: Brands must be “customer-obsessed” to thrive in the increasingly complex marketing universe, according to Kristin Lemkau, Chief Marketing Officer of JPMorgan Chase & Co.Lemkau discussed this subject during a keynote...
  
  Read more

• Chinese brand loyalties not swayed by digital tech

  25-10-2017 02:00 via warc.com
  BEIJING: China’s FMCG sector is being altered in many ways by changing shopper behaviours brought about by digital technologies, but a new report says brand loyalties, at least, remain unaffected.In the second volume of
  
  Read more

• Ad fraud peaks in Q4

  25-10-2017 02:00 via warc.com
  NEW YORK: Half of all ad fraud in 2017 will take place over the next few weeks, according to White Ops, leading to as much as $3.5bn in losses.In a new report, 5 Ways to Protect...
  
  Read more

Follow @sales_mrktinguk on Twitter!