Sales & Marketing news

• Charlotte Rogers: BrewDog is a lesson in how to scale up without losing your ‘craft’

  20-10-2017 15:53
  BrewDog is officially a big deal. Over the past two days the self-styled Scottish punk brewer has raised more than £1m as part of its latest investment round, which sees it poised to become the biggest equity crowdfunded business of all time.
  More than 1,000 new investors came on board in just 48 hours, helping take BrewDog towards its short-term target of £10m and further stretch goal of £50m. Describing this latest funding round as the beginning of a “new era of busines
  
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• Why has Volvo pulled out after winning Channel 4’s £1m diversity competition?

  20-10-2017 13:57
  Volvo has decided to pull out of Channel 4’s Diversity in Marketing Award and pass up on £1m in free airtime, claiming Grey’s entry for the competition had not been “approved”.
  The car marque was crowned the winner in July for its pitch around non-visible disability. The idea had been submitted by its creative agency Grey London.
  However, Volvo now says the agency “submitted an entry to the Channel 4 competition that had not previously been shared with us, nor
  
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• Bodyform, TUI, Bud Light: 5 things that mattered this week and why

  20-10-2017 13:13
  TUI’s major campaign to promote Thomson rebrand
  This week marked the end of the Thomson brand as it finally converted over to TUI – the name of its German owners – in the UK after a two-year changeover.
  According to TUI’s UK marketing director Jeremy Ellis, the rebrand will give the travel business a broader appeal and allow it to be more digitally focused with 60% of its sales now coming from online.
  He also spoke about the rise of Airbnb and his faith that people w
  
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• The low-calorie drinks company selling ‘a set of USPs and not a brand’

  20-10-2017 11:33
  Imagine the following scenario: you’re on a diet, or at least looking to choose a healthier option when it comes to your drinking repertoire. Would you buy a drink that is purely marketed on its brand benefits, like being lower in calories and gluten free? SkinnyBrands seems to think so.
  For those unaware of SkinnyBrands, the brand offers low-calorie alcoholic drinks. At the moment, it is focused around beer and canned cocktails, but there are plans in the works for wine too.
  While there a
  
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• The low-alcohol drinks company selling ‘a set of USPs and not a brand’

  20-10-2017 11:33
  Imagine the following scenario: you’re on a diet, or at least looking to choose a healthier option when it comes to your drinking repertoire. Would you buy a drink that is purely marketed on its brand benefits, like being lower in calories and gluten free? SkinnyBrands seems to think so.
  For those unaware of SkinnyBrands, the brand offers low-calorie alcoholic drinks. At the moment, it is focused around beer and canned cocktails, but there are plans in the works for wine too.
  While there a
  
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• Colin Lewis: Machiavelli was right – it is better to be virtuous than fortunate

  20-10-2017 08:21
  Earlier this year, Marketing Week featured some superb insights on marketing leadership. However, something struck me while researching my own article on leadership: the biggest challenge for the marketing leaders of the future is making sense of the plethora of literature on leadership.
  There is so much out there, and most teaching on leadership is filled with recommendations about being authentic, honest, modest, truthful and never, ever being a bully, or god forbid, being shouty or abusive.
  I
  
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• Polaroid on why the ‘Stranger Things effect’ is good news for retro brands

  20-10-2017 08:00
  You would be forgiven for thinking Polaroid was dead, with the age of digital photography resulting in the majority of instant camera brands going the way of the dodo. Yet, against all odds, Polaroid is about to launch its first new analogue camera since 2003.
  During its 1970s heyday, Polaroid was selling up to 13 million cameras a year and generating $2bn in annual sales. Back then, it is no stretch to say the masses were astonished by the idea of taking and then instantly printing a photograph
  
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• The future of news: tech versus content

  20-10-2017 02:00 via warc.com
  SYDNEY: Australia’s biggest news brands are still banking on the drawcard of quality content, despite the growing influence of Google and Facebook on the news industry, according to senior executives at NewsCorp and Fairfax Media.Australian...
  
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• Six steps to building an effective data strategy

  20-10-2017 02:00 via warc.com
  LONDON: Big data is the driving force behind modern marketing, but it can seem overwhelming at times, so marketers should adopt six key steps to help them make the most of the mass of information, according to a leading digital specialist.Verity...
  
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• Publishers have a ‘halo-catalyser' effect for advertisers

  20-10-2017 02:00 via warc.com
  LONDON: When considering brand safety issues, online advertisers should pay more attention to the general effects of publisher attributes than the specifics of neighbouring editorial content, new research suggests.A study of media context and...
  
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• Pinterest expands its search ad capabilities

  20-10-2017 02:00 via warc.com
  SAN FRANCISCO: Pinterest, the image-collecting site, has updated its Ads Manager function, which effectively enables advertisers of all sizes to target users with greater precision.The social network rolled out a suite of targeting features based...
  
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• Online ads spy on mobile users' movements

  20-10-2017 02:00 via warc.com
  WASHINGTON DC: A budget of roughly $1,000 spent on mobile advertising is all it takes to track an individual’s location, app usage and social media habits, new research from the University of Washington has found.A team of academics
  
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• New academic insights on media use and trust

  20-10-2017 02:00 via warc.com
  NEW YORK: The frequency of using a particular type of media seemingly increases consumers’ trust in advertising through that channel, according to new research published in the Journal of Advertising Research (JAR).In
  
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• Alibaba's 11.11 event will host 140,000 brands

  20-10-2017 02:00 via warc.com
  HANGZHOU: Single’s Day in China is the largest online shopping day in the world and this year more than 140,000 brands are expected to take part in Alibaba’s 11.11 Global Shopping Festival.The Chinese e-commerce giant
  
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• People told the MongoDB founders they were 'completely crazy' and now the company is worth $1.6 billion

  20-10-2017 00:25 via feedproxy.google.com
  A decade ago, people told the MongoDB founders they were crazy to try and build their tech company in New York instead of Silicon Valley.
  On Thursday, MongoDB proved the naysayers wrong with a successful IPO.
  It's been a "surreal" experience for one of its founders, 36-year-old Eliot Horowitz, he tells Business Insider.
  On Thursday, MongoDB pulled off a successful IPO, opening at $24, higher than its initial target range of $18 - $20 and raising $192 million.
  Mongo
  
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• MongoDB soars 33% on its first day of trading — the CEO explains how they plan to beat Oracle and Amazon (MDB)

  20-10-2017 00:10 via feedproxy.google.com
  The database company MongoDB listed its stock on the Nasdaq under the symbol MDB. The company priced its IPO at $24 a share, above the expected range of $20 to $22. The shares closed at $32.07 after the first day of trading, more than 30% higher than the IPO price. 
  MongoDB CEO Dev Ittycheria sat down with Business Insider at the Nasdaq to discuss the IPO and how the company plans to beat legacy giants like Oracle.Join the conversation about this story »
  
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• Traders are betting that red-hot bank stocks will surge even more

  20-10-2017 00:02 via feedproxy.google.com
  Business Insider executive editor Sara Silverstein breaks down the red-hot quarterly earnings reports turned in by the biggest Wall Street banks, and while their stocks weren't immediately boosted as one might expect, traders are pricing in future strength. In the Fidelity Insight of the Week, Silverstein outlines a recent report from fund manager Matthew Fruhan, whose large-cap stock fund has been significantly overweight the financial sector over the last few years. Fruhan said that the sector
  
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