Sales & Marketing news

• TUI: People are realising the Airbnb model isn’t all it’s cracked up to be

  18-10-2017 16:26
  Although the disruption of Airbnb has undoubtedly impacted the travel sector, TUI’s UK marketing director Jeremy Ellis believes a backlash is starting to form against do-it-yourself holidays.
  “People are starting to realise doing it yourself isn’t all it is cracked up to be,” he tells Marketing Week. “When you go down that route there’s too much choice and too many complications. If things go wrong there’s a lot more risks attached than if you were
  
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• Google and Facebook commit to ‘gold standard’ to clean up digital advertising

  18-10-2017 11:00
  Google and Facebook have committed themselves to a new initiative by the IAB to address common digital advertising woes such as ad fraud and brand safety.
  The ‘Gold Standard’ programme, which launches today (18 October), sees 23 IAB UK board members, including Facebook, Google and Twitter, promise to take three key actions to improve digital advertising:
  Reduce ad fraud by implementing the ‘ads.txt’ initiative on all sites carrying ads. This means publishers and distribut
  
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• Mark Ritson: TV and digital are dating, so who’s going to get screwed?

  18-10-2017 10:59
  If you’ve been a marketer for the past five years you have almost certainly been sucked into the ongoing debate about the death of TV as a channel and as an advertising medium, and its imminent replacement by digital video, ostensibly from YouTube and Facebook, aka the digital duopoly.
  Well, things have not quite turned out as predicted. Despite hundreds (yes hundreds) of articles predicting the death, decline and general apocalyptic end times for TV, the big stupid screen from the 20th c
  
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• Aldi takes Grand Prix at the Euro Effies

  18-10-2017 08:25 via warc.com
  BRUSSELS: A campaign by Aldi and McCann Manchester in the UK and Ireland, which placed a humanised carrot at the centre of a Christmas campaign to emphasise the magic of the holiday season, has won Grand Prix at the EACA Euro Effie Awards.Using...
  
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• Thomas Barta: Being an ‘authentic leader’ may be harder than you think

  18-10-2017 08:00
  Patrick Barwise and I consider ourselves lucky. Reviews for our book, The 12 Powers of a Marketing Leader, were pretty positive. Well, we’ve conducted the world’s largest CMO success study, and many CMOs have helped write the book. What else to expect than rave reviews?
  Melanie (not her real name) doesn’t quite agree, however. After a recent keynote, she came up to me and said: “You teach us how the best marketing leaders made it to the top. But I have my own authentic st
  
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• Snap and NBCUniversal to open dedicated studio

  18-10-2017 02:00 via warc.com
  LOS ANGELES, CA: Snap, the camera and app company, is partnering with NBCUniversal in a sign of the Snapchat owner’s seriousness about original content and willingness to ride out the threat from Facebook.The companies will
  
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• Majority of Americans concerned over use of personal data

  18-10-2017 02:00 via warc.com
  NEW YORK: American consumers are growing increasingly aware of just how much of their personal data is being collected by brands, sparking concerns among many about just how much of their online activity is being monitored, according to a new...
  
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• India's consumer sector buoys future prospects

  18-10-2017 02:00 via warc.com
  NEW DELHI: A recovering consumer sector in India is down to increasing demand from urban centres and the forthcoming festive season, according to a new report.According to the Japanese financial services firm Nomura, Indian consumer firms are
  
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• How Clorox overcame 'short-termitis'

  18-10-2017 02:00 via warc.com
  ORLANDO, FL: Clorox, the cleaning brand, successfully managed to overcome a case of “short-termitis” by taking a more human-centric, and purpose-driven, approach to marketing.Eric Reynolds, Clorox’s Chief Marketing Officer,...
  
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• AI is reshaping comms planning

  18-10-2017 02:00 via warc.com
  LONDON: The growing use of artificial intelligence will dramatically change communications planning, especially in low-involvement categories like FMCG, according to two industry figures.Writing in the October issue of Admap, Toby Roberts and...
  
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• ADK swipes at WPP as buyout row heats up

  18-10-2017 02:00 via warc.com
  TOKYO: Japan-headquartered agency ADK has taken another swipe at WPP as the network entertains selling WPP’s 25% stake in the company to private equity firm and consultancy Bain Capital.The war of words between holding group WPP and ADK has...
  
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• Marketing budgets take a hit as Brexit uncertainty bites

  18-10-2017 01:05
  Marketers are by nature an optimistic breed but in the face of the post-Brexit economic reality of rising prices and gloomy forecasts for economic growth their innate positivity is being tested.
  Dire forecasts of low productivity across UK PLC and continued talk of “cliff edge” no deals have left many marketers keeping a tight rein on spending and a close eye on media channels that promise instant wins.
  According to the latest “Bellwether Report” – a trusted quarter
  
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• Marketers’ optimism for new hires hits lows not seen since direct aftermath of Brexit

  18-10-2017 01:01
  Marketers’ hunger for making new hires has decreased, according to the IPA’s quarterly Bellwether report.
  Back in July, 33% of marketers said they expected growth, while 15% anticipated a fall, when asked if they expected to make new hires over the next three months. That meant a net balance of 18.2% of companies expecting to see employment rise, up from 14.4% in the preceding quarter and the highest figure since the data started being collected for Marketing Week 15 months ago.
  Howe
  
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