Sales & Marketing news

• Bud Light hails relaunch a success as it looks to ‘cement’ positioning with TV push

  16-10-2017 16:29
  Bud Light is looking to further strengthen the brand with a big media push, as it hails its relaunch in the UK in February a success.
  The low-alcohol beer brand was reintroduced to the British market earlier this year after a 16-year hiatus. The AB InBev-owned brand previously rolled out two campaigns and brought back the Budweiser frogs as it looked to raise awareness.
  Bud Light is now following this up with another TV campaign that aims to “establish the brand’s personality”.
  
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• Leonie Roderick: How are we still getting age in advertising so wrong?

  16-10-2017 16:08
  Last week saw the return of the annual Mature Marketing Summit. The event, run by the Mature Marketing Association (MMA), looks to showcase best – and worst –practice when it comes to portraying senior consumers in advertising.
  The summit came at an opportune moment. Just a week before, Gransnet and Mumsnet revealed a staggering 85% of Brits aged 50 or over believe ads aimed at older people rely on stereotypes, with 79% claiming their age group is patronised by advertisers.
  The
  
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• How are we still getting age in advertising so wrong?

  16-10-2017 16:08
  Last week saw the return of the annual Mature Marketing Summit. The event, run by the Mature Marketing Association (MMA), looks to showcase best – and worst –practice when it comes to portraying senior consumers in advertising.
  The summit came at an opportune moment. Just a week before, Gransnet and Mumsnet revealed a staggering 85% of Brits aged 50 or over believe ads aimed at older people rely on stereotypes, with 79% claiming their age group is patronised by advertisers.
  The
  
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• Unilever, Amazon, BrewDog: Everything that matters this morning

  16-10-2017 08:51
  Unilever sales disappoint
  Unilever saw sales in its third quarter fall well short of estimates as poor weather in Europe and natural disasters in the US and Mexico cut demand. Underlying revenue was up just 2.6%, compared with analyst expectations of a 4% rise and a 3% increase in the second quarter. It also marks the fourth straight quarter of volume deceleration.
  CFO Graeme Pitkethely describes the environment as “stubbornly low growth”. The weather in Europe hit sales of ice cream
  
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• Netflix, Lynx, IBM: Everything that matters this morning

  16-10-2017 08:51
  Netflix on track to hit $11bn in revenue this year
  Netflix added more subscribers than expected during Q3 and is now on track to make more than $11bn in revenue this year, according to its latest earning report.
  The streaming giant added 5.3 million subscribers during the quarter, a 49% rise year on year, meaning it beat its own target to add 4.4 million.
  Netflix now has 109 million subscribers globally, however this means many more viewers in reality given eMarketer estimates roughly 2.5 viewer
  
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• ‘Most relevant’ brands, New Facebook app: Everything that matters this morning

  16-10-2017 08:51
  Apple and Google ‘most relevant’ brandsIt comes as little surprise when Apple and Google top a brand ranking, but they have once again triumphed in the latest list by consultancy Prophet of the “most relevant” brands for UK consumers. They retain their respective first and second places from last year’s list, but Android, Dyson and Lush have taken John Lewis, Disney and WhatsApp’s places in the top 10.
  Google is in the top three in all four of the countries w
  
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• Lidl, Marriott, Lyft: Everything that matters this morning

  16-10-2017 08:51
  Lidl debuts new look #LidlSurprises ad
  Lidl UK has unveiled the latest ad in its #LidlSurprises campaign, focusing on the provenance and price story behind its wine range.
  Debuting last night during Emmerdale on ITV 1, the advert shows ‘anti-advocate’ Joanna Ripley as she travels to Saint-Emilion in Bordeaux’s wine region to find out more about the production of Lidl’s Merlot Bordeaux blend.
  To help change her perception of the quality of Lidl’s wine offering Ripley
  
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• CoppaFeel!, Facebook, Airbnb: Everything that matters this morning

  16-10-2017 08:51
  CoppaFeel! shows first full-frontal boobs on daytime TVBreast cancer health and education charity CoppaFeel! has been given permission to show full-frontal breasts on daytime TV for the first time ever to encourage women to check themselves regularly for unusual changes.
  The #TrustYourTouch campaign, created in partnership with Fold7, looks to highlight the importance of using your touch to ensure early detection of lumps or bumps.
  ClearCast cleared the ad for daytime TV and cinemas, but the on
  
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• Bob Wootton: How to come out on top in media trading

  16-10-2017 08:30
  Media remains the largest component of marketing spend for most of you, and the annual media trading season, in which media prices are hammered out for the year ahead, is now in full swing.
  Agency – and, more importantly, holding group – trading heads return from their nice summers (typically comprising lots of expensed golf with industry mates and a family holiday) and, thus refreshed, enter the quarter where most of their year’s real work is done.
  Despite recently losing its
  
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• The Post Office on swapping tactics for strategic transformation

  16-10-2017 08:00
  Over the past 10 months the Post Office has embarked on a radical transformation project that has seen the marketing team evolve from a tactical, product-led function to being strategic, digitally-focused and customer centric.
  To achieve this goal, the Post Office has halved the size of its team, slashed the number of campaigns it runs by 95% and brought marketing closer to the wider organisation which spans six business units, 120 different products and 11,500 branches serving 20 million c
  
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• Hack your commute: Consolidate your to-do lists

  16-10-2017 07:00
  Some use a diary. Others use an email calendar. Some use a biro and the back of their hand. Whatever your solution, it’s likely you have at least one to-do list that on bad days can reach epic proportions, and things are bound to slip off now and then.
  The to-do list is an unsophisticated but important tool for anyone with multiple responsibilities – which, let’s face it, is virtually everyone. Even the act of making one can be a useful exercise, with research published in
  
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• Walmart's digital focus goes beyond low prices

  16-10-2017 01:40 via warc.com
  NEW YORK: Walmart, the retail giant, is leveraging digital tools and solutions to help people save time, having learned this outcome is even more important to many consumers than saving money alone.Tony Rogers, Walmart’s CMO, discussed this...
  
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• Toyota campaign recognises ethnic differences

  16-10-2017 01:40 via warc.com
  NEW YORK: Japanese carmaker Toyota has been advertising its new Camry model in the US around the theme of “Sensations”, but some viewers may have missed that there are at least four versions with each one aimed at different ethnicities. ...
  
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• Social media is key to China's luxury market

  16-10-2017 01:40 via warc.com
  HONG KONG/NEW YORK: Western luxury and fashion brands seeking to extend their reach in China must make their presence felt on Chinese social media platforms if they are to find success, according to a specialist industry insights firm.Fashionbi...
  
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• Mobile expands its global share of internet use

  16-10-2017 01:40 via warc.com
  LONDON: Mobile devices are forecast to account for around three-quarters (73%) of the time global consumers spend using the internet in 2018, up from 70% in 2017 and 65% in 2016, according to a new study.That means the amount of time spent on...
  
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• Malibu ramps up IoT angle

  16-10-2017 01:40 via warc.com
  LONDON: Malibu, the coconut-flavoured rum, is creating a buzz among consumers and within its parent group Pernod Ricard with its innovative approach to the internet of things (IoT) and plans on ramping up this approach next year.Colin Kavanagh,...
  
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• India's start-ups tap innovation in FMCG battle

  16-10-2017 01:40 via warc.com
  MUMBAI: Several Indian start-ups in the food and beverages sector have found that innovation, content marketing and the use of social media influencers are useful weapons in their David versus Goliath contest with established and global brands. ...
  
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• Facebook now lets users order food

  16-10-2017 01:40 via warc.com
  SAN FRANCISCO: Users of Facebook can now use its app to order food from a wide range of restaurant chains for either takeaway or delivery, the company announced on Friday.Facebook provided details about the new feature
  
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• A small Minnesota-based investment bank you've never heard of got in on a $3.6 billion Wall Street deal

  16-10-2017 01:26 via feedproxy.google.com
  Think of Minnesota, and the first thing that probably comes to mind is the state's 10,000 lakes. Not multi-billion dollar pharma deals.
  But that's exactly what's on the mind of the 50-plus financiers at TripleTree, a Minneapolis-based investment bank focusing on healthcare and healthcare tech deals. 
  The boutique investment bank, which was founded in 1997, is slated to split $15 million to $20 million with Lazard, a New York-based investment bank, for its role advising Express Scripts in it
  
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