Sales & Marketing news

• Trump reportedly threatened to sink the entire tax cut plan over a single provision

  10-10-2017 23:54 via feedproxy.google.com
  President Donald Trump has made overhauling the tax code the focus of speeches and tweets over the past few weeks and will host another event in Harrisburg, Pennsylvania, on the issue Wednesday.
  But despite a yearning for a legislative victory, Trump nearly sunk the whole plan because of 5 percentage points in the corporate rate, according to a report from CNN's Phil Mattingly and Jeff Zeleny.
  In the hours leading up to the release of the unified framework on tax reform from Trump
  
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• Google just bought a podcast app cofounded by former Netflix executives (GOOG, GOOGL)

  10-10-2017 23:48 via feedproxy.google.com
  Google has purchased podcast app 60db, which will shut down on November 10, Business Insider has learned. 
  "We are thrilled to be joining the team at Google. We can’t talk (yet) about what we are going to be up to, but we are are really excited and eager to tell you more soon," cofounder Steve Henn said in a note sent to contacts. 
  Henn confirmed the acquisition to Business Insider, but declined to comment further. A Google representative confirmed the acquisition&
  
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• A 30-year-old with a growing wine empire reveals the common mistakes people make while drinking

  10-10-2017 23:43 via feedproxy.google.com
  As a recent college graduate, my knowledge of wine up until yesterday was limited to how to best "slap the bag" to get the most out of a box of wine. 
  But after a recent meet-up with renowned sommelier Michael Hill-Kennedy, I can now say I am a bit more well-versed in the world of fine wine tasting. 
  The recent inductee to Forbes' 30 under 30 list for food and drink told me that he's a mischievous kid at heart who doesn't mind breaking
  
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• STOCKS TEST RECORD HIGHS: Here's what you need to know

  10-10-2017 22:04 via feedproxy.google.com
  Stocks climbed higher, hitting a new intraday record high, as a surge in Walmart shares sent consumer companies soaring.
  The S&P 500 gained 0.2%. Meanwhile, the Dow increased 0.3% and the more tech-heavy Nasdaq inched 0.1% higher.
  First up, the scoreboard:
  Dow: 22,830.68, +69.61, (+0.31%)
  S&P 500: 2,550.64, +5.91, (+0.23%)
  Nasdaq: 6,587.25, +7.52, (+0.11%)
  US 10-year yield: 2.35%, -0.02
  WTI crude oil: $50.92, +1.34, +2.70%
  1. Walmart is using the oldest trick in the book to boost its sto
  
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• The White House says NFL teams should stop getting public money for new stadiums

  10-10-2017 21:29 via feedproxy.google.com
  White House press secretary Sarah Huckabee Sanders said Tuesday that the NFL should no longer receive tax breaks from public entities, including government funding for new stadiums.
  Sanders addressed the issue during the daily press briefing after President Donald Trump tweeted that the NFL should lose "tax breaks" due to the actions of some players during the playing of the national anthem before games.
  "Why is the NFL getting massive tax breaks while at the same time disrespecting our Ant
  
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• RBC: Apple could be one of the 'biggest beneficiaries' of Trump's tax plan (AAPL)

  10-10-2017 21:23 via feedproxy.google.com
  Trump and Congressional Republicans have set their sights on tax reform. They hope to simplify the tax code to benefit corporate America and the middle class, but the details have yet to be decided.
  What looks to be clear though, is that Apple would benefit greatly if the proposed plans end up becoming a law. RBC analyst Amit Daryanani said that in his mind, Apple is "one of the biggest beneficiaries" of the proposed plan.
  "While details are far from finalized
  
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• Bitcoin hits a record high above $4,900

  10-10-2017 20:45 via feedproxy.google.com
  Bitcoin broke through a new ceiling on Tuesday amid regulatory uncertainty and mounting criticism. 
  The price of the red-hot cryptocurrency soared passed $4,900 Tuesday afternoon to $4,926, an all-time high for the cryptocurrency, according to data from Bloomberg. 
  Other estimates put bitcoin's all-time high over $5,000, such as CoinDesk's index. 
  Bitcoin hit a record high of $4,921, according to data from Bloomberg, at the beginning of September, but quickly saw its pri
  
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• Trump brushes off concerns that his feud with Bob Corker could ruin GOP tax reform efforts and says a 'stronger' plan is coming soon

  10-10-2017 20:22 via feedproxy.google.com
  President Donald Trump dismissed concerns about his simmering feud with Republican Sen. Bob Corker on Tuesday, promising to still deliver on tax reform despite antagonizing one of the most important lawmakers on the issue.
  When a reporter asked Trump whether his fight with Corker would hurt the tax reform push, he dismissed the idea.
  "I don't think so, no," Trump said in the Oval Office, where he was meeting with former Secretary of State Henry Kissinger. "I don't think so at all. I think w
  
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• Amazon's 34 private label brands could add a billion dollar boost to its business (AMZN)

  10-10-2017 20:19 via feedproxy.google.com
  Amazon's nascent effort to sell products that carry its own brands could give its business a huge windfall.
  The e-commerce giant offers everything from burgers to beauty products under its collection of 34 private-label brands. Combined, sales of those products could add $1 billion to its gross profit by 2019, Morgan Stanley analyst Brian Nowak said in a research note issued Tuesday.
  Gross profit is the difference between the retail price a company charges customers
  
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• Trump keeps making a misleading claim that the US is the 'highest taxed nation in the world'

  10-10-2017 20:05 via feedproxy.google.com
  On Tuesday, President Donald Trump once again claimed that the US is the "highest taxed" nation in the world.
  "I will say that we're the highest-taxed nation in the world. People want to see massive tax cuts. I'm giving the largest tax cuts in the history of this country. In addition to that, there will be reform," he said during an Oval Office meeting with former Secretary of State Henry Kissinger.
   
  Trump's claim, which he repeatedly made along the campaign trail, is misleading.
  Trum
  
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• TSB’s Nigel Gilbert: The big five agency holding companies face a loss of trust similar to banks

  10-10-2017 16:31
  TSB’s chief marketing and communications officer Nigel Gilbert has compared the trust issue facing the big five agency holding companies to the breakdown in trust between the banking sector and its consumers back in 2008.
  Speaking at the IAB’s Effectiveness conference today (10 October), Gilbert said: “In the digital era, trust is the big issue in marketing, just as it has been in banks over the last 10 years.”
  There are a number of reasons for this decline in trust, acco
  
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• TSB’s Nigel Gilbert: Media agencies face a loss of trust similar to the banks

  10-10-2017 16:31
  TSB’s chief marketing and communications officer Nigel Gilbert has compared the trust issue facing the big five agency holding companies to the breakdown in trust between the banking sector and its consumers back in 2008.
  Speaking at the IPA’s Effectiveness conference today (10 October), Gilbert said: “In the digital era, trust is the big issue in marketing, just as it has been in banks over the last 10 years.”
  There are a number of reasons for this decline in trust, acco
  
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• Recommended reading: How to sell yourself and the secrets of the world’s leading brands

  10-10-2017 15:50
  Life’s a Pitch: How to sell yourself and your brilliant ideas
  Stephen Bayley and Roger Mavity
  Bayley and Mavity’s how-to guide is aimed at empowering marketers to translate their ideas into action, helping them excel during the most important points in their career. Providing tips on how to charm others, conduct yourself in interviews and master a creative partnership, this book mixes mentoring with elements of anthropology and market research.
  The Four: The Hidden DNA of Amazon, App
  
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• Marketoonist on getting the timing right

  10-10-2017 15:15
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on getting the timing right appeared first on Marketing Week.
  
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• Sign up to our webinar on how to create a culture of collaboration

  10-10-2017 12:21
  Media consumption is fragmenting at a rapid rate, while ever more demanding customers expect brands to be available across multiple platforms more of the time. Brands needs to be more things to more people on more occasions. Marketers, therefore, can no longer operate in a vacuum.
  It is incumbent on them to work collaboratively across the business – from customer services to technology, from HR to insight, from sales through to operations and beyond in order to ensure that customers&rsquo
  
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• P&G on how it will deliver personalised messages at scale

  10-10-2017 08:00
  P&G’s Always brand will look to target a mass audience with personalised messaging.Procter & Gamble (P&G) is pivoting its digital marketing to deliver more personalised messages on a mass scale. To lead this transformation, it is also looking to champion an increasingly diverse set of marketing skills.
  The consumer goods giant, which claims to reach five billion consumers every day, has set its sights on building brands digitally that “meet and exceed consumer expectatio
  
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• What 'strategy' looks like – and how to get one

  10-10-2017 01:55 via warc.com
  LONDON: There are various types of strategy, with a plethora of prefixes – business, marketing, brand, advertising – to further muddy the waters, but, says an industry expert, you will generally have one brand strategy and you can have...
  
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• Walmart leverages stores for online shopping returns

  10-10-2017 01:55 via warc.com
  NEW YORK:Walmart is shifting the battleground in e-commerce by utilising its extensive range of physical outlets to address a particular pain point of online buying – returns.Up to now the focus has been on speed of delivery, with Amazon...
  
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• Uber's strategy chief drives progress

  10-10-2017 01:55 via warc.com
  NEW YORK: Uber, the taxi app, can fix many of the problems that have impacted its brand by focusing on reducing silos, helping managers and pursuing a unifying vision, Frances Frei, the company’s SVP/Leadership and Strategy, has argued.Frei...
  
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• Singapore bank and telco place joint bet on AI, IoT

  10-10-2017 01:55 via warc.com
  SINGAPORE: Oversea Chinese Banking Corp (OCBC), Singapore's second largest lender, has announced a partnership with StarHub, a leading telco, to research product and service development in an increasingly digital economy.With a budget of around 6...
  
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• Focus on attribution increases, as does confusion

  10-10-2017 01:55 via warc.com
  GLOBAL: Eight in ten organisations around the world carry out some form of marketing attribution but seven in ten struggle to act on the insights provided, according to a new study.The
  
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• Five ways to build an effectiveness culture

  10-10-2017 01:55 via warc.com
  LONDON: Businesses with a strong marketing effectiveness culture are fitter and better able to deliver targets, according to a new study which highlights five behaviours that successful organisations are practising.The
  
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• Commonwealth Bank looks to enduring values

  10-10-2017 01:55 via warc.com
  SYDNEY: Despite recent scandals, the reputation of the Commonwealth Bank of Australia has held up with customers, thanks in part to its focus on enduring values, a leading executive has argued.The bank’s name has this year been involved in...
  
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