Sales & Marketing news

• Brompton Bicycle on why brands must forge closer ties with manufacturing

  09-10-2017 18:03
  If you’re a Londoner, you’ve probably recently seen a commuter fold up a Brompton bike and carry it onto the tube. 
  In fact, there are now 80,000 Brompton fold-up bicycles in London, with the British cycling brand also growing in popularity in markets such as Japan and China. Having moved its head offices back to the UK capital in 2015, Brompton now has its sights set on producing 100,000 new bikes a year by the end of 2020.
  Speaking to Marketing Week at the Festival of Marketin
  
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• Unilever backs voice to deliver digital transformation

  09-10-2017 16:00
  Voice-powered search will play a central part in Unilever’s ongoing digital transformation, as the FMCG giant looks to leverage Amazon’s Alexa platform to get closer to consumers.Speaking at the Festival of Marketing last week, Rahul Welde, Unilever’s global vice-president of digital transformation, explained that the adoption of voice search plays into the both the connection and context elements of Unilever’s ‘5Cs’ strategy.Unveiled at the end of September,
  
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• Ikea, Google, wellbeing: Everything that matters this morning

  09-10-2017 08:00
  Google finds Russia-backed as on YouTube, Gmail and search
  Google has found ads bought by Russian operatives across a number of its services including YouTube, Gmail and search. A report by Reuters claims the ads were part of a broader attempt by Russia to meddle in the US presidential election last year. Ads have also been found on Facebook and Twitter.
  While the Google ads to no appear to be from the same Kremlin-affiliated entity that bought ads on other sites, the suggestion is that they may
  
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• Dove, Mastercard, Airbnb: Everything that matters this morning

  09-10-2017 08:00
  Image by @NayTheMuaDove admits it ‘missed the mark’ with ‘racist’ ad
  Dove has hit the headlines for the wrong reasons again after posting a Facebook ad depicting a black woman turning into a white woman.
  The brand was accused of racism and has since removed the ad and apologised, admitting that it “missed the mark”.
  The ad shows a black woman wearing a t-shirt to match her skin tone. As she removes the t-shirt she turns into a white woman wearing a white t-sh
  
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• Beyoncé, Deliveroo, energy price cap: Everything that matters this morning

  09-10-2017 08:00
  Beyoncé fronts #FreedomForGirls campaignA new campaign promoting the rights and welfare of girls wordlwide, called #FreedomForGirls, launches today (11 October) to mark the International Day of the Girl. Singer Beyoncé acts as the campaign’s ambassador, with her song ‘Freedom’ featuring in a new short film that has launched on YouTube, linked from the Google homepage in 45 countries.
  The campaign will push for greater awareness and action around key issues affect
  
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• Amazon, Samsung, ANA: Everything that matters this morning

  09-10-2017 08:00
  Samsung Electronics’ CEO quits amid internal ‘crisis’
  Kwon Oh-hyun, the CEO and vice chairman of Samsung Electronics, has quit the business citing an “unprecedented crisis inside out.”
  The decision is thought to be the result of the August imprisonment of Lee Jae-yong, the de facto head of the Samsung Group, who was found guilty of bribery and embezzlement.
  In a statement, Kwon said: “Samsung Electronics is confronted with an unprecedented crisis inside out, I
  
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• Alibaba, Gucci, Facebook: Everything that matters this morning

  09-10-2017 08:00
  Alibaba ploughs $15 billion into R&D
  Alibaba is to invest $15bn in R&D projects in a bid to become a leader in AI.
  Speaking at its annual cloud computing conference in Hangzhou, the Chinese e-commerce giant reportedly announced plans to open seven new labs – two in China, with others in Singapore, Moscow, Seattle and in Silicon Valley – as part of its DAMO Academy (discovery, adventure, momentum and outlook).
  It is thought that this new wave of research will focus on disrupti
  
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• ANA's Liodice condemns marketing leadership

  09-10-2017 02:00 via warc.com
  ORLANDO, FL: The “lack of effective leadership” is one key factor limiting marketers’ efforts to drive growth, Bob Liodice, the President/CEO of the Association of National Advertisers (ANA), has warned.Liodice discussed this...
  
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• P&G's Pritchard says there's more to do on digital

  09-10-2017 01:25 via warc.com
  ORLANDO, FL: Marc Pritchard, Chief Brand Officer at Procter & Gamble (P&G), has said work to improve the digital media ecosystem is about two-thirds complete, but he wants to “keep the pressure on”.He was
  
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• Mercedes and BMW find success in India

  09-10-2017 01:25 via warc.com
  NEW DELHI: Mercedes Benz, the German luxury car maker, has recorded its best ever sales in India for the first nine months of 2017 after selling 11,869 units, representing 19.6% growth on the same period last year.The company also reported that it...
  
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• ‘Segments of one' is the future of marketing

  09-10-2017 01:25 via warc.com
  GLOBAL: Mass marketing is giving way to massive customisation, from focusing on averages to individuals, and this means marketers have to think very differently than in the past, according to Unilever’s Chief Marketing and Communications...
  
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• Inventor of Facebook Like button disowns apps

  09-10-2017 01:25 via warc.com
  SAN FRANCISCO: The young software engineer who invented Facebook’s iconic “Like” button in 2007 has decided to block all apps on his phone and has spoken out about his concerns that social media notifications are taking over...
  
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• Consumers want rules to cover AI marketing

  09-10-2017 01:25 via warc.com
  LONDON/NEW YORK: Blade Runner 2049 was released in cinemas at the end of last week, coinciding with a new transatlantic survey of British and American attitudes about artificial intelligence.Based on responses from 2,000 UK adults and another...
  
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• Chinese consumers still engage with Western brands

  09-10-2017 01:25 via warc.com
  SHANGHAI/LONDON: China’s National Day Golden Week holiday has just come to an end, but there are still many ways in which Western brands can target Chinese consumers and a new survey provides essential insights.Research firm Toluna polled...
  
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• ANA's Liodice calls for marketing leadership

  09-10-2017 01:25 via warc.com
  ORLANDO, FL: The “lack of effective leadership” is one key factor limiting marketers’ efforts to drive growth, Bob Liodice, the President/CEO of the Association of National Advertisers (ANA), has warned.Liodice discussed this...
  
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• This brutal table spells bad news for Wall Street banks (GS, JPM, MS)

  09-10-2017 00:49 via feedproxy.google.com
  Credit Suisse has a new version of its CS Markets Index, which tracks trading revenues across Wall Street, and it is not a pretty sight for America's top investment banks.
  In a note out October 3, research analyst Susan Roth Katzke and her team set out their expectations for third quarter trading revenues, with Katzke and company forecasting a 15% to 20% decline year-over-year. That echoes commentary from bank executives, with Citigroup CFO John Gerspach saying the bank
  
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• Here's what 6 of the most powerful Wall Streeters have to say about bitcoin

  09-10-2017 00:30 via feedproxy.google.com
  By many measures, 2017 appears to be the year of cryptocurrency, but Wall Street's most powerful players are not on board with the craze. 
  The market for cryptocurrencies, digital coins powered by so-called blockchain technology, is up by more than 720% since the beginning of this year, at $145 billion. 
  Bitcoin, the first and largest cryptocurrency, is up more than 450% since the beginning of the year. It is seen as the most crowded trade to a pool of 214 fund managers overs
  
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