Sales & Marketing news

• Festival of Marketing day 2: M&S on being a ‘modern media company’ and Nestlé’s work with startups

  05-10-2017 19:01
  M&S wants to be more like a ‘modern media company’
  Marks & Spencer’s focus on personalised content, and the success it has achieved, means it now has its sights set on becoming a “modern media company” when it comes to distributing content, according to the brand’s director of customer loyalty, Nathan Ansell.
  M&S sees the highest return on investment around targeted content and is therefore delivering a higher amount&n
  
  Read more

• Sky launches its own diversity competition to encourage more ‘ethnic’ advertising

  05-10-2017 16:49
  Sky Media is launching a competition to encourage British brands to “be braver” and submit their ideas for a campaign targeting ethnic minority groups.
  The competition was unveiled during a panel at the Festival of Marketing yesterday (4 October), and aims to encourage brands to have “a serious conversation” about ethnic minorities in the UK and submit campaign ideas to target them.
  The brand with the best “culturally relevant” campaign will win £50,000
  
  Read more

• LGBTQ+ community ‘least well represented’ in advertising

  05-10-2017 16:09
  British consumers believe the LGBTQ+ community is portrayed least accurately in advertising, with many consumers questioning the authenticity of brands’ commitment to social diversity.
  The research, presented exclusively today (5 October) during a panel at the Festival of Marketing, was undertaken by not for profit organisation PrideAM and market research company Simpson Carpenter.
  It questioned 500 members of the general public, as well as 275 people from the LGBTQ+ community, on their th
  
  Read more

• Why some brands are still refusing to advertise on YouTube

  05-10-2017 15:34
  Marie Curie has still not returned to advertising on YouTube after being caught up in the brand safety scandal earlier this year because despite the work the platform has done to make it safer for brands to advertise it “doesn’t allow” the charity’s ad verification technology.
  Speaking on a panel at the Festival of Marketing this morning (5 October), Steve Armstrong, head of digital at Marie Curie, said: “We realise the changes that have been made and the new tools
  
  Read more

• Advertisement

• International round-up: France forces brands to label retouched pics & Unilever goes organic

  05-10-2017 15:16
  Unilever buys Brazilian organic food business
  Consumer goods giant Unilever has been on an unrelenting mission to diversify its business. And earlier this week, it made its third acquisition in less than a month with the purchase of Brazilian natural and organic food business Mãe Terra for an undisclosed sum.
  Mãe Terra targets health-conscious consumers with organic food products. It operates in several categories with a portfolio that includes organic cereals, biscuits, snacks and
  
  Read more

• Jo Malone: Marketers should remember the ‘5Is’

  05-10-2017 12:57
  Jo Malone has founded and built up two successful fragrance brands. The first, the eponymous Jo Malone, she launched back in 1991 before selling to Estée Lauder in 1999. She left that business in 2006 having taken a year out after being diagnosed with breast cancer and having chemotherapy, but returned to find a business where she could “no longer feel her character”.
  The deal with Estée Lauder stipulated that she must take a five-year break from the beauty industry, du
  
  Read more

• Why retailers risk losing £249bn by ignoring disabled consumers

  05-10-2017 10:00
  UK retailers are at risk of losing £249bn a year by ignoring consumers with a disability according to the UK Government’s estimate, leading panellists at the Festival of Marketing yesterday (4 October) to debate what more retailers, brands and advertisers could do to appeal to disabled people. Over 52% of people globally are affected by disability.Rick Williams, author of a research report called ‘The Click Away Pound’, asked brands to start by addressing the accessibili
  
  Read more

• Voice assistant tech faces consumer reservations

  05-10-2017 01:14 via warc.com
  LONDON: About a quarter (26%) of UK consumers say they have used voice assistant (VA) technology, such as Apple’s Siri or Amazon Echo’s Alexa, but security is among a number of concerns deterring others from embracing the trend. ...
  
  Read more

• Advertisement

• UK consumers are in the dark about data

  05-10-2017 01:14 via warc.com
  LONDON: Many consumers in the UK are “blind” to the true use of their personal data and only half (51%) are aware they can request the data that a company holds on them at any time, a new study has revealed.That is according to Civica,...
  
  Read more

• Singapore Airlines and Grab share mobile apps

  05-10-2017 01:14 via warc.com
  SINGAPORE: Singapore Airlines (SIA) has joined forces with ride-hailing firm Grab in an initiative that sees the two companies integrate their mobile apps to provide more convenience for their customers in Southeast Asia.It means that SIA...
  
  Read more

• It's a myth to say big brands are in decline

  05-10-2017 01:14 via warc.com
  GLOBAL: It is often reported that large global brands are losing out to their smaller rivals and that customer loyalty to major brands is in decline, but these are myths unsupported by the evidence, according to a new academic study.Led by...
  
  Read more

• Healthy outlook for US holiday retail sales

  05-10-2017 01:14 via warc.com
  WASHINGTON DC: Retailers in the US will be cheered by an authoritative prediction that holiday retail sales in November and December will increase by up to 4% compared with last year.Specifically, the
  
  Read more

• ANA chief sounds talent warning

  05-10-2017 01:14 via warc.com
  NEW YORK: Talent recruitment and management practices in the advertising and marketing industries are “either broken or breaking”, Bob Liodice, President/CEO of the Association of National Advertisers, has warned.Liodice discussed this...
  
  Read more

• Amazon's price cuts at Whole Foods hit rivals

  05-10-2017 01:14 via warc.com
  LOS ANGELES: Following Amazon’s acquisition of Whole Foods and subsequence price cuts, rivals Trader Joe’s and Sprouts Farmers Market have suffered heavily from consumers defecting, according to data released this week.According to...
  
  Read more

• Vodafone revamps positioning as it moves on from ‘Power To You’

  05-10-2017 01:01
  Vodafone is getting rid of its ‘Power To You’ strapline as it looks to evolve its brand positioning around the theme of “future optimism” and how technology can play positive roles in transforming society and people’s quality of life.
  The new strapline, ‘The future is exciting. Ready?’, takes a deliberately more positive and bold outlook than previous campaigns. Vodafone is also revamping its visual identity, changing the Vodafone font and making its spe
  
  Read more

• Vodafone moves on from ‘Power to You’ positioning

  05-10-2017 01:01
  Vodafone is getting rid of its ‘Power To You’ strapline as it looks to evolve its brand positioning around the theme of “future optimism” and how technology can play positive roles in transforming society and people’s quality of life.
  The new strapline, ‘The future is exciting. Ready?’, takes a deliberately more positive and bold outlook than previous campaigns. Vodafone is also revamping its visual identity, changing the Vodafone font and making its spe
  
  Read more

Follow @sales_mrktinguk on Twitter!