Sales & Marketing news

• Disney confirms that it looked at buying Twitter last year but went with BAMTech instead (TWTR, DIS)

  03-10-2017 23:54 via feedproxy.google.com
  Disney looked at acquiring Twitter last year but decided to buy video streaming firm BAMTech instead, CEO Bob Iger said onstage at Vanity Fair's New Establishment conference on Tuesday.
  "We thought Twitter had global reach," Iger said, adding that Disney's interest wasn't "about social media" but rather "distribution" for Disney content.
  Reports from last year said that Disney decided to back down because of rampant bullying and so-called troll activity on Twitter's platform, and
  
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• A former star investor at Steve Cohen's SAC Capital is having a killer year

  03-10-2017 23:47 via feedproxy.google.com
  A Steve Cohen alum is having a monster year.
  Gabe Plotkin's Melvin Capital is up 32.1% after fees this year through September, despite posting almost no gains last month, according to a person familiar with the matter.
  Plotkin is known to have been one of the star money makers at Steve Cohen's SAC Capital, which has since become Point72 Asset Management after SAC shut down after pleading guilty to insider trading. Plotkin and his team at SAC previously managed a book of
  
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• A $2 trillion investment chief corrects the 'myths about millennials' when it comes to investing

  03-10-2017 23:45 via feedproxy.google.com
  You might have heard that millennials are a little different. 
  As my colleague Kate Taylor has noted, their tastes and habits are endangering a whole host of industries. They aren't buying homes. They're not eating at Buffalo Wild Wings or Applebee's. They don't like golf.
  But according to Mark Haefele, the global chief investment officer at UBS Wealth Management, a lot of what he has heard about the millennial generation is a "myth." Specifically, the ide
  
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• Amazon reportedly bought a startup that makes 3D scans of your body (AMZN)

  03-10-2017 23:03 via feedproxy.google.com
  Amazon is doubling down on its commitment to becoming a fashion powerhouse with a new acquisition. 
  TechCrunch reports that Amazon has purchased Body Labs, a New York-based startup that makes 3D body scans. While TechCrunch wasn't able to confirm the exact price tag, it pegs the sale price between $50 million and $70 million. 
  Body Labs makes software that it sells to other businesses that captures the body's shape and motion in 3D. While Body Labs' website suggests its techn
  
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• JPMorgan Chase has taken the No.1 spot in a critical ranking for the first time in nearly 25 years (JPM, BAC, C)

  03-10-2017 22:39 via feedproxy.google.com
  JPMorgan Chase dominates Wall Street investment banking. It's also the largest US bank by assets and market capitalization. 
  Now, it can add top US bank by deposits to the mantle. 
  For the first time in 23 years, JPMorgan leads US banks in total deposits, according to data released this week by the Federal Deposit Insurance Corp.
  The firm's deposits grew by $96 billion, or 7.9%, in the past year to reach $1.31 trillion as of June 30, 2017, according to the FDIC. That was enough to
  
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• Marketoonist on the joy of conference slides

  03-10-2017 16:08
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit www.festivalofmarketing.com
  The post Marketoonist on the joy of conference slides appeared first on Marketing Week.
  
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• Mark Ritson: Media buying’s deadly sins – and why agencies are too late to save their souls

  03-10-2017 16:01
  Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and general navel-gazing. If you have been to any advertising event you can imagine how it generally went down: the usual ongoing orgy of ‘disruptive digital purpose’ and ‘purpose-driven digital disruption’, and of course the big keynote on ‘the digital disruption of purpose’. Take your pick.
  But nestled among
  
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• Ashley Friedlein: The time has come for a new model for marketing

  03-10-2017 15:57
  The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become.
  Alongside this need for a new framework, there are new requirements for marketing competencies and capabilities around domains of expertise such as data and analytics, customer experience, co
  
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• Action on Sugar: Brands are failing to take a 360-degree approach to responsible marketing

  03-10-2017 08:33
  Kawther Hashem from Action on SugarAs an organisation, our interaction with marketers has been quite limited – we tend to interact more with public affairs or nutrition teams. It would be helpful to have more direct contact with marketers, to convey the message around why restricting marketing of sugary products to children is so important when we have a childhood obesity crisis in the UK.
  The Advertising Standards Authority has been quite receptive and willing to collaborate. That has be
  
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• How to make the transition from technical expert to marketing manager

  03-10-2017 08:00
  Being promoted to manager means marketers must deliver their objectives through other people for the first time. It’s a clear step up but it often requires a completely new set of skills, quite different from those necessary to complete the operational aspects of the role.
  Marketers need to learn how to inspire their team and take people with them on the journey.
  TSB senior marketing manager Emma Stacey acknowledges that it can be daunting for marketers when they start managing for th
  
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• India looks to bumper festive season

  03-10-2017 02:00 via warc.com
  NEW DELHI: With Navrati ended and Diwali about to start, the signs are pointing to a bumper festive season for retailers and manufacturers across India.Sales of cars, television and refrigerators were up 15% during Navrati, the Economic Times...
  
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• How malls are dealing with 'fundamental, structural change'

  03-10-2017 02:00 via warc.com
  GLOBAL: Faced with the challenge of e-commerce, falling consumer spending and disappointing inflation in both the US and UK, the shopping mall is in a difficult position. But the late 20th century shopping destination is adapting to new...
  
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• Flexible sampling replaces first click free

  03-10-2017 02:00 via warc.com
  MOUNTAIN VIEW, CA: Google is scrapping its policy of requiring publishers to provide a minimum of three free articles a day via Google Search and Google News before people were asked to pay for content.“Publishers are in the best position to...
  
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• Creative optimisation means listening to the data

  03-10-2017 02:00 via warc.com
  LONDON/NEW YORK: Creative optimisation can increase efficiency, speed, and relevance at scale, but only, a leading industry figure argues, if marketers drop their preconceptions and listen to the data.In a WARC Best Practice paper,
  
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• Colgate-Palmolive CMO's advice to agencies

  03-10-2017 02:00 via warc.com
  NEW YORK: Agencies will need to enhance their focus on delivering brand experiences as they endeavor to serve future client needs, according to Mukul Deoras, Chief Marketing Officer of Colgate-Palmolive.Deoras discussed this subject as part of a...
  
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• Authenticity and health drive end to airbrushing

  03-10-2017 02:00 via warc.com
  LONDON/PARIS:As France imposes a requirement on advertisers to flag up retouched photographs of fashion models, an agency figure has highlighted the wider trend towards ‘authenticity’ as a factor in changing attitudes.From Sunday it...
  
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• ANA launches Analytics Center of Excellence

  03-10-2017 02:00 via warc.com
  NEW YORK: The Association of National Advertisers (ANA) is launching a center of excellence intended to help marketers enhance their understanding of analytics and data.Developed in partnership with Neustar, the information services provider, the...
  
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• 5G is the 'opportunity of the century' for China

  03-10-2017 02:00 via warc.com
  SHENZHEN: As the development of a global 5G mobile standard reaches its final stage, China is keen to use its people and technological power to become a leader in the new landscape that will emerge.In the past, China has lagged behind in mobile...
  
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