Sales & Marketing news

• Coca-Cola overhauls Schweppes in bid to ‘future proof’ the business

  02-10-2017 17:00
  Coca-Cola is investing heavily in its Schweppes brand as it looks to tap into growing consumer demand for “quality” mixers and fight off newer competitors such as Fever-Tree.
  The investment, its biggest in the UK in more than 200 years, aims to give the brand “a new beginning” as part of a 15-month campaign to reinvigorate the brand. The bottle for its ‘classic’ range is being redesigned, with the new shape modelled on the original Schweppes ‘skittle&rsq
  
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• Facebook admits it’s still ‘not 100% there’ on measurement

  02-10-2017 13:14
  Facebook has come under fire over the past year after finding a number of measurement errors across a range of its products. For example, last September the social network revealed it had overstated how long users watch timeline videos by up to 80%, while in May it was revealed that a measurement error connected with its video carousel ads was actually costing advertisers money.
  And speaking at the IAB’s Digital Upfronts event today (2 October), Facebook’s head of UK comms planning I
  
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• Facebook admits it is still ‘not 100% there’ on measurement

  02-10-2017 13:14
  Facebook has come under fire over the past year after finding a number of measurement errors across a range of its products. For example, last September, the social network revealed it had overstated how long users watch timeline videos by up to 80%, while in May it was revealed that a measurement error connected with its video carousel ads was actually costing advertisers money.
  And speaking at the IAB’s Digital Upfronts event today (2 October), Facebook’s head of UK comms planning
  
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• Yahoo, Tesco, Amazon: Everything that matters this morning

  02-10-2017 08:50
  Yahoo data hack ‘affected all accounts’
  Last year, Yahoo was forced to admit that data from more than 1 billion user accounts was compromised by hackers in August 2013.
  But the damage is worse than originally anticipated. The tech company revealed yesterday (3 October) that every one of its 3 billion accounts was affected by data theft.
  Yahoo included the finding in an update to its account security update page. The company said it will begin alerting accounts that were not previousl
  
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• Uber, M&S, Shop Direct: Everything that matters this morning

  02-10-2017 08:50
  Shop Direct places ‘big bet’ on AI as it posts record sales
  Shop Direct, owner of Very.co.uk and the Littlewoods.com brand, has posted its fifth year of record sales, with mobile now accounting for over half of sales for the first time.
  Like-for-like sales rose by 5.6% to £1.93bn, with smartphone sales now contributing to 53% of online sales.The new MyVery app, meanwhile, accounted for just under a third of its mobile sales.
  CEO Alex Baldock says the brand is placing a “b
  
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• Monarch, McCain, Nestlé: Everything that matters this morning

  02-10-2017 08:50
  Monarch Airlines collapses into administration
  Monarch Airlines, the UK’s fifth biggest airlines, has collapsed into administration, leaving more than 110,000 passengers stranded abroad and ruining the travel plans for hundreds of thousands more.
  Monarch had been in last ditch talks with the Civil Aviation Authority (CAA) about renewing its licence sell package holidays. It had until midnight last night to reach a deal, but failed to do so. The company has now hired KPMG to work through th
  
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• Google, IPA, Diageo: Everything that matters this morning

  02-10-2017 08:50
  Google launches AI powered next generation Pixel 2
  Google has launched its next generation Pixel 2 smartphone powered by a new AI operating system.
  The Pixel 2 (£629) and larger version Pixel 2 XL (£799) have a curved screen, squeezable body that activates Google Assistant and can take “portrait mode” photos via the front and rear single-lens cameras. The tech giant explained that this camera innovation makes more space for the battery and ha
  
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• Apple Music, Burger King, Ryanair: Everything that matters this morning

  02-10-2017 08:50
  Apple Music launches Facebook Messenger Bot
  Apple Music subscribers can now share full songs on Facebook without having to leave the Messenger app.
  Messenger users who subscribe to Apple Music can now discover, listen and share full songs with other Apple Music subscribers, without any need to switch between apps. This can either be enjoyed as a solo experience to listen to music or sharing experience.
  And weirdly, users who send emojis in the Apple Music bot will now be recommended playlists th
  
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• Hack your commute: Become an expert in anything

  02-10-2017 08:42
  An expert in what? Well, anything. Let’s make some very broad generalisations: your commute will afford you 30 minutes of uninterrupted time, twice a day, five days a week.Assuming you have six weeks’ holiday a year and work for 45 years without hiatus, that is 10,350 hours to do with as you please – within the confines of your mode of transport, of course.
  Malcolm Gladwell’s famed 10,000-hour rule (that this amount of deliberate practice is the common trait of world-clas
  
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• Stuck in the middle: Why marketing managers feel disconnected from the C-suite

  02-10-2017 08:03
  Sitting in the middle tier of management, marketing mangers represent the bridge between the C-suite and junior marketers. Responsible for putting the executive team’s vision into action, managers are also expected to develop a whole new set of skills as they take on the responsibility of managing their own team.
  There is, however, an emerging divergence of opinion between how marketing managers feel about the way their company operates in comparison to the C-suite. New research from Brand
  
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• A guy who helped revolutionize Amazon explains what the future of finance looks like

  02-10-2017 02:40 via feedproxy.google.com
  Jason Kilar helped write the game plan to expand Amazon out of just the book business. 
  The 46-year-old, who on Wednesday was named a board member of Wealthfront, an $8 billion roboadviser, told Business Insider Amazon was ridiculed in its earliest days.
  "Back then it was just books," Kilar, who reported directly to Jeff Bezos during his time at Amazon, told Business Insider in a recent interview. "In 1997 when it was a small company people referred to it as Amazon.bomb."
  Very few
  
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• Tube passengers like ads

  02-10-2017 02:00 via warc.com
  LONDON: Travellers on the London Underground are generally positive about seeing ads in that environment with attention levels high even at busy times, research has found.In a paper presented at the recent ESOMAR Congress,
  
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• Mattel nursery assistant sparks privacy fears

  02-10-2017 02:00 via warc.com
  WASHINGTON, DC: Mattel, the toymaker, has announced plans to launch an intelligent nursery assistant that can listen to and watch over babies, record sleep patterns, and play lullabies, igniting privacy concerns among legislators on both sides of...
  
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• Marketers overlook single Aussie women

  02-10-2017 02:00 via warc.com
  SYDNEY: Brands should reconsider how they are representing single Australian women within their marketing strategies, as new research suggests they do not fully understand what motivates this group.9Honey, Nine’s women’s network, and...
  
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• Internet gains ground in Nigeria

  02-10-2017 02:00 via warc.com
  LAGOS: TV and radio continue to dominate the media landscape in Nigeria, although the internet is gaining ground steadily and in Lagos, at least, penetration is on a par with newspapers.According to the 2017/18 edition of the
  
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• India at a 'watershed moment' for digital payments

  02-10-2017 02:00 via warc.com
  NEW DELHI: The Indian government’s digitalization initiatives are likely to transform the Indian consumer economy as digital payments become the norm, according to a senior government figure.Dr Ajay Kumar, Additional Secretary to Government...
  
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• Has publishers' pivot to video failed?

  02-10-2017 02:00 via warc.com
  NEW YORK: Recent – disputed – data from comScore has indicated a precipitous drop in traffic at those publishers which have pivoted to video and sparked debate about whether video should continue to play a role in their strategies. ...
  
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• Dow reaps benefits from marketing partnerships

  02-10-2017 02:00 via warc.com
  CHICAGO: Partnerships with organizations like the International Olympic Committee (IOC), NASCAR and the Professional Golfers’ Association (PGA) are helping the Dow Chemical Co. gain fresh knowledge of customer preferences.Rick Penn,...
  
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• China pushes ahead on driverless vehicles

  02-10-2017 02:00 via warc.com
  BEIJING: China’s firms are investing in driverless vehicles, with e-commerce giant JD.com the latest to reveal its involvement, just days after search giant Baidu announced it was ploughing $1.5bn into this area.JD.com has partnered with two...
  
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