Sales & Marketing news

• Great British Bake Off: Will brands rise to the challenge?

  29-08-2017 21:00
  After months of anticipation, The Great British Bake Off is returning this evening (29 August) to its new home on Channel 4.
  Having spent £75m buying the rights to the programme from the BBC, Channel 4 needs it to be a ratings success to ensure it keeps sponsors and advertisers happy. So far, it seems the switch is not putting people off, with the new series receiving a higher proportion of solely positive tweets than last year’s, according to data from Kantar Media’s Social TV
  
  Read more

• How Carlsberg is using its roots as the ‘first craft brewery’ to drive success

  29-08-2017 15:43
  Like many beer giants, Carlsberg is facing some tough challenges. Consumers are moving away from lager in favour of other alcoholic drinks, and mass-produced beer has been steadily overlooked for ‘craft’ drinks produced in small breweries.
  As a result, beer volume sales have remained largely flat since 2012, around the 4.2 billion litres mark. Lager in particular is struggling, with volume sales falling from 3.18 billion litres in 2014 to an estimated 3.13 billion litres in 2016, acc
  
  Read more

• Marketoonist on the tension of data-driven creative

  29-08-2017 14:37
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the tension of data-driven creative appeared first on Marketing Week.
  
  Read more

• YouTube, McDonald’s, BrewDog: Everything that matters this morning

  29-08-2017 08:48
  YouTube gets first major logo redesign
  YouTube is getting its biggest redesign ever with a logo refresh and a revamp of its mobile and desktop platforms. The new logo aims to shift the emphasis away from the ‘Tube’ aspect to the play button that has become so associated with the company. The Tube part will no longer sit in a red box, while the play button will sit at the front of the logo.
  The makeover also includes a new typeface and colour scheme, as well as changes to the look of
  
  Read more

• Advertisement

• Uber, Whole Foods, Great British Bake Off: Everything that matters this morning

  29-08-2017 08:48
  Uber picks Expedia boss as new CEO
  After months of turmoil, which saw sexual harassment claims and former CEO Travis Kalanick resign, Uber has chosen Expedia boss Dara Khosrowshahi to be its new chief executive.
  The decision was made by Uber’s board late on Sunday, a source told the BBC, but the company has made no official announcement.
  In an internal memo to staff, Expedia said it expects Mr Khosrowshahi to take the role.
  Expedia’s chairman, Barry Diller, told staff: “Nothing
  
  Read more

• Star Wars, Vodafone, Volkswagen: Everything that matters this morning

  29-08-2017 08:48
  Retailers feel the force
  Today is the second Force Friday, marking the launch of a host of new Star Wars products ready for the run-up to Christmas and the opening of the latest fill in the interminable franchise, The Last Jedi. This year, the toy launches and special events are set to be drawn out over the whole weekend.
  Among the stranger Star Wars products already announced are the Philips ‘Dark Side’ electric razor, an origami set and a Chewbacca bobble-head model.
  While the ret
  
  Read more

• L’Oréal, Just Eat, Expedia: Everything that matters this morning

  29-08-2017 08:48
  L’Oréal Paris expands its True Match #YoursTruly campaign
  L’Oréal is expanding its #YoursTruly campaign that aims to celebrate diversity in beauty, just one year after it was originally launched.
  The campaign which highlights how L’Oréal can match 98% of UK skin tones featured the first man to star in a makeup campaign. It will now feature five new shades of makeup and five new ambassadors, including DJ, activist and transgender, Munroe Bergdorf, who strugg
  
  Read more

• Innocent to focus on ‘health and wellness’ as it preps brand refresh

  29-08-2017 08:30
  Drinks brand Innocent turns 18 this year; a fact that seems to surprise even those who have been with the brand for a while. Launched in West London’s Parsons Green, Innocent started off by selling fruit smoothies out of a van but has since seen growth of epic proportions – helped in part by being acquired by Coca-Cola in 2013.
  Its latest results prove that demand for the drinks certainly aren’t slowing. Jamie Sterry, brand and communications planner at the company, claims 2016
  
  Read more

• Advertisement

• How Princess Diana’s charity is keeping her legacy alive for the next generation

  29-08-2017 08:30
  The name Princess Diana is one many hold dear. During her life she was celebrated for her charity work and her caring and compassionate demeanour. She was someone who stood up for those less fortunate and tried to help people in need.
  These qualities, which earned her the name Queen of Hearts, live on through the work of The Diana Award, a charity set up in the Princess’s name to help foster, develop and inspire young people to make a difference.
  This month marks the 20th anniversary of Pr
  
  Read more

• Hack your commute: Brush up your skills

  29-08-2017 08:00
  For any professional, training is the joint responsibility of your employer and yourself.
  If you’re a chartered marketer, you will be familiar with the annual demands of demonstrating continuing professional development in order to maintain that status. But even if you’re under no formal CPD obligations, that’s no reason not to be on the lookout for new opportunities to learn – whether on company-funded, self-funded or free courses.
  There are also now numerous options for
  
  Read more

• Here's why Gilead broke its dealmaking hiatus and splurged $12 billion on a cancer treatment

  29-08-2017 05:14 via feedproxy.google.com
  Gilead Sciences bought cancer-immunotherapy company Kite Pharma for $11.9 billion Monday.
  The acquisition breaks a years-long hiatus from major dealmaking for Gilead.
  Sources say Gilead inked the deal because it was impressed by Kite's trial data and thought it had a strategic edge over competitors.
  For several years, investors of Gilead Sciences have clamored for the drug giant to jump back into the mergers-and-acquisitions game. 
  Since its bombshell hepatitis C treatments h
  
  Read more

• Traders betting against Chipotle are making millions as avocado prices surge

  29-08-2017 04:28 via feedproxy.google.com
  With Chipotle's bottom line under pressure from surging avocado prices, there's at least one group laughing all the way to the bank: short sellers.
  They've made $467 million betting against the Mexican fast-casual chain so far in the third quarter, according to data compiled by financial-analytics firm S3 Partners.
  Bearish Chipotle speculators have loaded up on short positions since the start of July as avocado prices have taken off, soaring 75% over the period since then.
  Avocados have an outsi
  
  Read more

• The amazing life of Uber's new CEO Dara Khosrowshahi — from refugee to tech superstar

  29-08-2017 02:58 via feedproxy.google.com
  On Sunday, Uber's board offered the top job at the company to Dara Khosrowshahi, the CEO of Expedia.
  The job, should he accept it, represents just another milestone for the 48-year old Khosrowshahi, who has lived an extraordinary life of both hardship and influence.
  He is now firmly in the spotlight as he takes over the Valley's most valuable startup – worth more than $60 billion –and one that's been under a microscope due to its meteoric growth and its well-chron
  
  Read more

• Here's why one Wall Street analyst who has tracked Uber's new CEO for years says he's perfect for the job (EXPE)

  29-08-2017 02:09 via feedproxy.google.com
  Dara Khosrowshahi, the man Uber chose to be its new CEO, may not have the name recognition or star power of some of his Silicon Valley peers. 
  But according to one Wall Street analyst who has followed Khosrowshahi's career closely for years, he might be exactly what Uber needs to get its business back on track after a year of turmoil and controversy.
  We spoke with Mark Mahaney, an internet analyst at RBC Capital Markets, who covers Expedia, the online travel company where Khosrows
  
  Read more

• Amazon and Facebook show two different ways to become a 'must-have' app for millennials

  29-08-2017 01:21 via feedproxy.google.com
  Millennials spend almost twenty hours a week on their smartphones. 
  But they're not making phone calls, they're spending most of that time on mobile apps. 
  A recent survey from comScore, visualized in this chart from Statista, shows which apps are the most beloved and used by the millennial generation, defined as anyone between 18 and 34 years of age. 
  At the top of the heap is Amazon, which packs lots of functionality into its mobile app. The Amazon app lets&n
  
  Read more

• Tracking Mars' advertising heartbeat

  29-08-2017 01:00 via warc.com
  NEW YORK: Monitoring consumers’ heart rate is a useful way of gauging their true attentiveness to brand messaging, research conducted on various ads made by Mars, Inc. has shown.Duane Varan, CEO of MediaScience – a neuroscience...
  
  Read more

• Social marketers must 'break the platform'

  29-08-2017 01:00 via warc.com
  LONDON: In the quest to break through online clutter, brands need to challenge the capabilities and restrictions of social media formats in order to surprise consumers with something new, an AKQA planner has said.Speaking at the IAB’s Social...
  
  Read more

• Shorter audio ads can drive impact

  29-08-2017 01:00 via warc.com
  OAKLAND, CA: Audio advertising could be set to follow the path of video advertising and shift away from the standard 30-second format to shorter ad lengths, ongoing research from Pandora suggests.The internet radio station’s attention was...
  
  Read more

• S Africa measurement options grow

  29-08-2017 01:00 via warc.com
  JOHANNESBURG: The measurement options available to advertisers in South Africa are growing, with Nielsen’s announcement of a new digital audience metric, the Publisher Audience Measure Survey currently in field and the possibility of fusing...
  
  Read more

• Brand image and safety sway India's women car buyers

  29-08-2017 01:00 via warc.com
  NEW DELHI: Indian women buying cars are influenced by the image presented by the brand and by the safety and security features on offer, research has shown.A syndicated study by consulting firm PremonAsia garnered responses from 3,945 women car...
  
  Read more

• AI, instant purchase among 'need to know' financial trends

  29-08-2017 01:00 via warc.com
  SYDNEY: Artificial intelligence and the rise of the visual consumer are two must-know financial trends for marketers in the financial services category, as the category undergoes high-paced innovation and change.So says Simon Corah, CEO of Growth...
  
  Read more

Follow @sales_mrktinguk on Twitter!