Sales & Marketing news

• Wall Street alum Sallie Krawcheck just raised $32 million for her investing platform — here's what it's like to use it

  23-08-2017 23:59 via feedproxy.google.com
  Investing — when done right — is one of the best ways to make your money work for you, and it's critical for retiring comfortably.
  But the uncertainty and risk that comes with the markets is very often a major deterrent, especially for women, who invest at a much lower rate than men in the US.
  To combat this, former Wall Street executive Sallie Krawcheck launched Ellevest in 2016, a digital investing platform that puts female investors' money in low-cost ETFs based on a pick-and-cho
  
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• Trump and McConnell try to put out the fire amid reports of burgeoning tension

  23-08-2017 23:53 via feedproxy.google.com
  Senate Majority Leader Mitch McConnell and President Donald Trump on Wednesday attempted to douse reports of a growing rift between the two leaders.
  In separate statements, McConnell and the White House said the leaders were working toward a unified agenda and suggested reports of a strain in their relationship were exaggerated.
  "We have a lot of work ahead of us, and we are committed to advancing our shared agenda together, and anyone who suggests otherwise is clearly not part of the conve
  
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• Floyd Mayweather is promoting another initial coin offering: 'You can call me Floyd Crypto Mayweather'

  23-08-2017 23:40 via feedproxy.google.com
  Floyd Mayweather Jr. can't seem to shake the cryptocurrency bug. 
  The undefeated boxing champion took to Twitter Wednesday to promote another initial coin offering, the red-hot cryptocurrency-based fundraising method. 
  In July, Mayweather promoted the ICO of Stox.com, a blockchain prediction company. This time, he is supporting Hubii Network, a media tech company.
  According to a tweet, Mayweather is also looking to go by a new nickname: "Floyd Crypto Mayweather."We're buildin
  
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• The Amazon-Whole Foods deal has received the green light from the FTC (AMZN, WFM)

  23-08-2017 22:34 via feedproxy.google.com
  The Federal Trade Commission has given Amazon the green light to proceed with its Whole Foods acquisition.
  In a statement Wednesday, the FTC said it was no longer pursuing its investigation into whether the $13.7 billion deal would be anticompetitive.
  "Of course, the FTC always has the ability to investigate anticompetitive conduct should such action be warranted," said Bruce Hoffman, the acting director of the FTC's Bureau of Competition.
  Amazon announced its acquisition of
  
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• Marijuana social media company Massroots is making a big bet on software (MSRT)

  23-08-2017 22:33 via feedproxy.google.com
  Massroots, a technology platform for cannabis consumers, is acquiring CannaRegs in a stock deal for $12 million, multiple sources told Business Insider on Wednesday. 
  The acquisition allows MassRoots to become a one-stop shop for cannabis businesses to connect with customers and ensure they're in compliance with all state and federal regulations, Massroots CEO Isaac Dietrich told Business Insider in a phone call on Wednesday. 
  The acquisition is part of a larger push to cons
  
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• We talked to the most bullish Apple analyst on Wall Street about the iPhone 8, AR and China (AAPL)

  23-08-2017 21:07 via feedproxy.google.com
  Thousands of tech enthusiasts, developers, journalists, and other Apple fans are set to gather in California next month for one of the most anticipated tech events of the year.
  Rumors are flying about what's expected from Apple this year, but whatever new iPhone 8 or upgraded Apple Watch is announced, Morgan Stanley analyst Katy Huberty will be watching with anticipation.
  She says this year's event will be a "supercycle" and could blow previous product launches out of the water.
  Business Inside
  
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• Snapchat is offering discounts to lure small businesses to run ads on the platform (SNAP)

  23-08-2017 20:46 via feedproxy.google.com
  Snapchat is offering discounts and incentives to help brands recut their videos into the vertical format.
  The incentives appear to be targeted at small brands and businesses, which in addition to having smaller media budgets, generally have proportionally smaller production budgets as well.
  Snap is hoping to recut its way to revenue growth.
  The platform is offering discounts and incentives for creative services, specifically helping brands recut horizontal ads into its signature vertical fo
  
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• We did the math to see if it's worth buying a Powerball lottery ticket

  23-08-2017 20:05 via feedproxy.google.com
  The Powerball jackpot for Wednesday's drawing is up to $700 million as of 10:00 a.m. ET Wednesday. The jackpot grew after no one won Saturday's drawing. 
  That is a pretty huge chunk of money. However, as we saw before Saturday's drawing when the jackpot was $535 million, taking a closer look at the underlying math of the lottery shows that it's probably a bad idea to buy a ticket.
  Consider the expected value
  When trying to evaluate the outcome of a ri
  
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• Snap's lead IPO underwriter lowers its price target — again (SNAP)

  23-08-2017 19:58 via feedproxy.google.com
  Snap's lead initial public offering underwriter, Morgan Stanley, has gotten even more bearish on the stock.
  In a note to clients on Wednesday, the bank maintained its neutral rating of the company, but lowered its price target from $16 to $14.
  "We believe Snap's core ad product is still lacking the performance (low click-through rates), measurability, and advertising return on investment to inflect ad dollar growth," Brian Nowak, an analyst at Morgan Stanley, wrote.
  Recently, the company h
  
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• The Google memo writer has hired a GOP official to be his lawyer and she's already gathering facts (GOOG, GOOGL)

  23-08-2017 19:39 via feedproxy.google.com
  James Damore, the fired Google engineer who authored a controversial memo about diversity, has chosen lawyer and GOP official Harmeet Dhillon to represent him in his case against Google.
  Dhillon's confirmed she is representing Damore to Business Insider. She said her firm is currently gathering facts about his case, but no lawsuit has been filed yet. 
  A blog post on Dhillon's firm's website says it is looking to represent Google employees who say they have been discriminated against fo
  
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• Marketoonist on ad fraud

  23-08-2017 16:12
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on ad fraud appeared first on Marketing Week.
  
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• Sir Martin Sorrell: Digital uncertainties have failed to check the growth of Facebook and Google

  23-08-2017 15:08
  The digital ad industry has had a difficult start to the year following a wider brand safety scandal and concerns around fake news, viewability, verification, transparency and measurement. However, that has not stopped advertisers upping their spend on the two main players.
  While WPP says it’s seen a “marked pause” in advertising on YouTube over the first half of the year, it is still “pureplay internet” that is providing nearly all the growth in the UK market. Whil
  
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• Sir Martin Sorrell: Digital uncertainties have failed to check Facebook and Google’s growth

  23-08-2017 15:08
  The digital ad industry has had a difficult start to the year following a wider brand safety scandal and concerns around fake news, viewability, verification, transparency and measurement. However, that has not stopped advertisers upping their spend on the two main players.
  While WPP says it’s seen a “marked pause” in advertising on YouTube over the first half of the year, it is still “pureplay internet” that is providing nearly all the growth in the UK market. Whil
  
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• Mark Ritson: Brands boycotting Mumsnet have a deluded view of consumers

  23-08-2017 13:25
  There can be little doubt that Mumsnet is a marketing and media phenomenon. Founded only 17 years ago, the site now attracts in excess of 10 million users a year and continues to maintain a double-digit annual growth rate. Aside from its sheer scale, the Mumsnet audience is also a tasty prospect for marketers because of its demographic and behavioural uniformity.
  In an age of fragmented media and markets that fail to follow the traditional demographic stereotypes, Mumsnet is that rarest of thin
  
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• Mark Ritson: Brands boycotting Mumsnet for bad language have a deluded view of consumers

  23-08-2017 13:25
  There can be little doubt that Mumsnet is a marketing and media phenomenon. Founded only 17 years ago, the site now attracts in excess of 10 million users a year and continues to maintain a double-digit annual growth rate. Aside from its sheer scale, the Mumsnet audience is also a tasty prospect for marketers because of its demographic and behavioural uniformity.
  In an age of fragmented media and markets that fail to follow the traditional demographic stereotypes, Mumsnet is that rarest of thin
  
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• Why traditional media are trusted to deliver

  23-08-2017 11:11
  The option of directing spend towards traditional media is rising back up the agenda of marketers. Data suggests advertising in these channels retains high levels of consumer trust, which seems increasingly attractive to marketers in a world of fake news and intrusive online ads, not to mention frequent malware and cyber attacks.
  For example, a recent survey from the CMO Council revealed that almost two-thirds (63%) of consumers would respond more positively to a social media ad if it appeared
  
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• HR must get over its struggle with digital transformation for brands to thrive

  23-08-2017 08:30
  For many companies, digital transformation is a product of competitive pressure to improve the customer experience.
  The technology and processes involved in this effort are now evident across every department of a typical business. Digital isn’t just disrupting business models but the process of work, too.
  The race is to avoid being left behind as new and nimble competitors begin life with simpler and more powerful tech architecture, in a trend that fits the classic ‘S curves’
  
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• How brands are switching up their approach to magazine advertising

  23-08-2017 08:00
  Magazine brands are having a tough time. Sales are falling, and you only have to look at the latest ABC figures to see how fast.
  Women’s weeklies are particularly struggling. The circulation of Time Inc’s Look was down 35.4% in the first half of 2017, with sales for Woman magazine down 17.6%. Men’s titles, TV listings and home interest publications also saw sharp declines. News and current affairs titles fared a lot better, in part due to the tumultuous news agenda – than
  
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• News becomes social battleground

  23-08-2017 01:33
  NEW YORK: With CNN launching a daily news program on Snapchat and YouTube adding a ‘breaking news’ feature, current events are emerging as a battleground for social platforms at a time when Facebook’s dominance, in the US at least,...
  
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• Leave room for marketing improvisation

  23-08-2017 01:33
  LONDON: Marketers need to leave themselves the flexibility to respond to events on which they can successfully piggyback their brand, as the recent experience of furniture retailer IKEA has demonstrated.The revelation that its sheepskin rugs were...
  
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• IAB releases 'podcast playbook' for advertisers

  23-08-2017 01:33
  NEW YORK: Ahead of next month’s IAB Podcast Upfront, the Interactive Advertising Bureau has issued a first-time buyer’s guide to podcast advertising.According to the
  
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• How Weetabix innovates at pace

  23-08-2017 01:33
  LONDON: Weetabix, the breakfast cereal, believes that its management structure and workplace culture is central to its ability to successfully respond to the UK’s changing breakfast habits.“We’re empowered to make decisions and...
  
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• How Nickelodeon became India's top kids' channel

  23-08-2017 01:33
  MUMBAI: A focus on local, quality content has helped Nickelodeon, the Viacaom18-owned channel, become India’s leading children’s channel.That was one of the first strategic steps taken by Nina Elavia Jaipuria, now Business Head, Kids'...
  
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• Culture is key to marketing low-engagement products

  23-08-2017 01:33
  SYDNEY: Marketers need to embrace culture if they want to turn low-engagement products, such as insurance or hedge funds, into the next Fearless Girl phenomenon, an industry figure has argued.Brent Smart, Chief Marketing Officer of Australian...
  
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• BuzzFeed's tips for reaching young consumers

  23-08-2017 01:33
  CHICAGO: Marketers need to look well beyond demographics if they want to engage with millennials and members of Gen Z, according to insights from BuzzFeed, the online media company.Nick Lanzafame, Director/Strategic Insights and Data Standards at...
  
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