Sales & Marketing news

• We talked to the president of the Nasdaq Stock Exchange about IPOs, IEX, and how to revitalize the market

  25-08-2017 23:57 via feedproxy.google.com
  Nelson Griggs, president of the Nasdaq Stock Exchange, heads up the listing business at the $12 billion financial-services firm.
  Griggs told Business Insider that Nasdaq is hoping to attract 150 listings to the exchange by year end. There have been 74 so far.
  He outlined Nasdaq's blueprint to make the capital markets more attractive for firms to go public, his thoughts on rebates, and upstart exchange IEX.
  Nelson Griggs knows about competing for business in a tough market. He joined Nasdaq's li
  
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• Steve Bannon goes after Mitch McConnell: 'I'm going to light him up'

  25-08-2017 23:20 via feedproxy.google.com
  Steve Bannon is setting his sights on Senate Majority Leader Mitch McConnell upon his return to the website Breitbart.
  Bannon, who last week left his post as White House chief strategist, told the Economist in an interview two days after departing the Trump administration that he plans to go after the Republican leader.
  "Mitch McConnell, I’m going to light him up," Bannon told the Economist.
  McConnell has been caught up in an ongoing feud with President Donald Trump and is seen by far
  
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• YELLEN SPEAKS, STOCKS GO NOWHERE: Here's what you need to know

  25-08-2017 22:00 via feedproxy.google.com
  Stocks ticked higher on Friday following a much anticipated speech by Federal Reserve Chair Janet Yellen.
  While Yellen did not dwell heavily on monetary policy during her speech at the Jackson Hole conference, she did offer a defense of post-financial crisis bank regulations.
  While the three major US stock indexes slid at the release of Yellen's speech, two out the three ended in the green. The Nasdaq ended up slightly down for the day.
  We've got all the headlines, but first, the scoreboard:
  Dow
  
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• Elon Musk has raised $27 million to link human brains with computers

  25-08-2017 21:49 via feedproxy.google.com
  Tesla CEO Elon Musk has raised $27 million for Neuralink, a company he created last year to link human brains with computers.
  Neuralink has sold $27 million worth of equity out of a total offering of $100 million, according to a document published by the SEC on Friday. The form lists 12 unnamed investors and says that equity was first sold on August 15, 2017.
  Despite the filed paperwork, Musk tweeted on Friday that "Neuralink is not seeking investors," which suggests that he may be si
  
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• GARY SHILLING: Tech innovation will drive economic growth

  25-08-2017 21:05 via feedproxy.google.com
  Dr. Gary Shilling, the president of A. Gary Shilling & Co., spoke to Business Insider CEO Henry Blodget about his forecast that the economy will grow 3% to 3.5%, then discusses how tech innovation creates productivity. He also discusses his view on labor participation, breaking it down by age.Join the conversation about this story »
  
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• FED UP ACTIVISTS: 'It has taken Gary Cohn almost 2 weeks to find the backbone to gently criticize Trump'

  25-08-2017 20:54 via feedproxy.google.com
  A group of liberal activists who have pressured the Federal Reserve to keep interest rates low are calling on Gary Cohn, head of Donald Trump’s National Economic Council and a potential candidate to replace Janet Yellen as Fed chair, to resign.Cohn, who is Jewish, told the Financial Times in an interview that he was disturbed by the events in Charlottesville and disappointed with the response of the president, who appeared to equate neo-Nazis and white supremacists with counterprotest
  
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• MNUCHIN: I am '100% confident' the debt ceiling will be raised in time

  25-08-2017 20:50 via feedproxy.google.com
  Treasury Secretary Steven Mnuchin forcefully said Friday that the debt ceiling "will be raised" before the federal government hits its borrowing limit.
  "The most important issue is that the debt ceiling will be raised in September," Mnuchin said. "I've had discussions with leaders in both parties in both the House and Senate and we are on the same page: The government intends to pay its debts, and the debt ceiling will be raised."
  Mnuchin also said he was "100% confident" the limit would&nb
  
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• Everything we know about Aloha, Facebook's mysterious video chat device (FB)

  25-08-2017 20:49 via feedproxy.google.com
  Facebook is working on an unreleased video chat device called Aloha, people familiar with the matter told Business Insider.
  The device is still being developed and is currently on track to debut in May 2018, the people said, although the release date could change.
  Aloha represents Facebook's first serious foray into selling consumer hardware. The company's Oculus subsidiary started selling the high-end Rift VR headset in January 2016, but Facebook hopes that Aloha will have more
  
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• GARY SHILLING: 'Massive' fiscal stimulus is the 'one thing out of the whole Trump agenda that's going to happen'

  25-08-2017 20:19 via feedproxy.google.com
  Dr. Gary Shilling, the president of A. Gary Shilling & Co., spoke to Business Insider CEO Henry Blodget, about the process of working off the excesses that built up in the 1980s and 1990s, and breaks down a market forecast he nailed several years ago. He says that we haven't seen income growth, which is putting a lot of pressure of politicians to do something. While monetary policy hasn't done the trick, he predicts that massive fiscal stimulus is in the cards, and says that it's the one thi
  
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• 17 American cities where home prices are skyrocketing — but houses are still affordable

  25-08-2017 19:32 via feedproxy.google.com
  Homebuyer demand is surging in many markets across the US, sending home prices skyward.
  Even though the number of home sales are slightly down this summer, the national median home price rose 6.5% year-over-year to an all-time high of $263,800 in June, according to the National Association of Realtors (NAR).
  "The demand for buying a home is as strong as it has been since before the Great Recession," said NAR chief economist Lawrence Yun.
  "Listings in the affordable price range continue to be sco
  
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• Nokia, Ikea & Snapchat: 5 things that mattered this week and why

  25-08-2017 14:17
  Ikea says it reached 151 million people with Game of Thrones campaign
  Ikea has been talking up the power of reactive advertising after its campaign reacting to news the creators of Game of Thrones use the Swedish retailer’s rugs (pictured) to create Jon Snow’s outfits went viral.
  Subsequently, Ikea posted a do-it-yourself guide on its Facebook page that gave shoppers all the steps needed to make their own winter-warming Jon Snow threads.
  The reactive campaign reached 151 million inte
  
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• Lucozade sets up in-house agency to make its marketing work harder

  25-08-2017 13:54
  Lucozade has brought its creative and production services in-house as it looks to cut back on costs following the Brexit vote, but insists its marketing budget will not be touched.
  The move follows the appointment of Jon Evans as marketing and business development director at Lucozade Ribena Suntory (LRS) a year ago. While he has been responsible for communicating big changes at the company, including the introduction of low-calorie options and launching its new brand purpose ‘Made to Move
  
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• Lucozade brings creative in-house but promises it isn’t cutting marketing spend

  25-08-2017 13:54
  Lucozade has brought its creative and production services in-house as it looks to cut back on costs following the Brexit vote, but insists its marketing budget will not be touched.
  The move follows the appointment of Jon Evans as marketing and business development director at Lucozade Ribena Suntory (LRS) a year ago. While he has been responsible for communicating big changes at the company, including the introduction of low-calorie options and launching its new brand purpose ‘Made to Move
  
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• Lucozade brings creative in-house but promises it isn’t cutting marketing

  25-08-2017 13:54
  Lucozade has brought its creative and production services in-house as it looks to cut back on costs following the Brexit vote, but insists its marketing budget will not be touched.
  The move follows the appointment of Jon Evans as marketing and business development director at Lucozade Ribena Suntory (LRS) a year ago. While he has been responsible for communicating big changes at the company, including the introduction of low-calorie options and launching its new brand purpose ‘Made to Move
  
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• UK plans close co-operation with Europe on data after Brexit

  25-08-2017 12:59
  The Government has set out plans it hopes will reassure businesses that the flow of information across borders will not be disrupted after Brexit.
  In the latest paper on the UK’s relationship with the EU after it leaves, the government says it wants to ensure individuals have control over and transparency on how their personal data is used and that it is protected from misuse with robust safeguards. It points out that, upon the UK leaving the EU, the country’s data protection rules w
  
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• Tim Leberecht: Romantic marketing is the antidote to data

  25-08-2017 08:32
  From CMO of consultancy Frog Design to global TED speaker, author and entrepreneur Tim Lebrecht has a well respected marketing career built up over 22 years.
  His book, The Business Romantic ,looks at the importance of romance in everyday lives and business, urging people to design products, services and experiences that connect them to something that is “greater than themselves”. He has also given three TED talks, with the most recent, ‘4 ways to build a human company in the ag
  
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• UK reassures business on data protection post-Brexit

  25-08-2017 02:00 via warc.com
  LONDON: Britain will aim to align closely with EU data protection laws after its departure from the Union, in a move designed to reassure business that the free flow of data across borders, vital to a service economy, won’t be disrupted after...
  
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• The New Yorker perspective on fake news

  25-08-2017 02:00 via warc.com
  CANNES: Advertisers must ensure they are fully aware of their role in encouraging the growth of fake news, according to David Remnick, the Editor of The New Yorker.Remnick discussed the surge of fake news – or what he called the...
  
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• Panoply ventures podcast targeting capability

  25-08-2017 02:00 via warc.com
  NEW YORK: Slate Group’s podcasting network, Panoply, will focus on selling audiences rather than individual episodes to brands, as its partnership with Nielsen brings the veteran podcast publisher new ad capabilities.In July, the publisher...
  
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• IPL brand value up a quarter

  25-08-2017 02:00 via warc.com
  MUMBAI: The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach £5.3bn according to a corporate advisory firm which has also suggested that the next round of television rights could fetch $1.8bn.Duff...
  
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• Google to offer depression check through search engine

  25-08-2017 02:00 via warc.com
  MOUNTAIN VIEW, CA: As people increasingly turn to Dr Google for medical advice, the search engine will now offer users a medically verified screening questionnaire to “check if you’re clinically depressed”, the company has...
  
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• Estée Lauder 'shines' on Tmall

  25-08-2017 02:00 via warc.com
  NEW YORK/BEIJING: Estée Lauder, which last week reported sales in China went up 40% in the fourth financial quarter, has attributed much of its success to its efforts on Tmall, where the beauty company’s brands have established a number...
  
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