Sales & Marketing news

• Trump attacks Paul Ryan and Mitch McConnell for making 'a mess' out of the debt ceiling

  24-08-2017 14:46 via feedproxy.google.com
  President Donald Trump on Thursday once again attacked the legislative leaders of his own party on Twitter, this time about the upcoming debt ceiling negotiations.
  In his tweet, Trump claimed he asked House Speaker Paul Ryan and Senate Majority Leader Mitch McConnell to attach legislation to raise the debt ceiling to a recently passed bill reforming the Department of Veterans Affairs.
  The logic behind this would be to pressure members, especially conservative Republicans opposing 
  
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• International round-up: Airbnb hires Danny Glover & Coca-Cola lowers sugar levels in Singapore

  24-08-2017 14:03
  Airbnb hires actor Danny Glover as part of latest diversity push
  Airbnb has hired Lethal Weapon actor and political activist Danny Glover as a US advisor in a bid to counter allegations its service discriminates against non-white guests. In a statement, Glover says: “Airbnb has had its own share of challenges in this arena. I want to help it make a positive change.”
  Airbnb commissioned a report last year saying it would revamp its anti-discrimination policy. Glover’s appointmen
  
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• Sears is closing 28 more Kmart stores (SHLD)

  24-08-2017 13:37 via feedproxy.google.com
  Sears on Thursday said it was closing another 28 Kmart stores in addition to 180 previously announced closings this year.
  The retailer announced this with its earnings statement that showed a quarterly loss, as the number of people visiting its stores continued to fall. Sales at stores open for at least a year fell 11.5% in the second quarter ended July 29.
  Sears said the full list of closing locations would be posted by midday.
  Sears has shrunk from the largest US retailer to a company plagued
  
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• Carlsberg zeroes in on sustainability as part of premium push

  24-08-2017 12:48
  Carlsberg created a bar powered by a windmillCarlsberg is setting new goals to reduce its carbon footprint and water usage, but admits consumers are still less likely to pay the premium for sustainable products.
  The Danish beer giant is celebrating its 170th birthday this week with a series of events put together by FCB Happiness in Copenhagen, and used this as a reason to talk about its ‘Together Towards Zero’ commitment for the first time. Its goals includes 0% carbon emissions at
  
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• Customer experience excellence requires closer ties with operations

  24-08-2017 12:34
  Marketing and operations is a symbiotic relationship central to any brand’s ability to offer a seamless customer experience.
  Close collaboration between the two functions marks the difference between activity that is operationally efficient and delivers on the marketer’s creative vision, compared to a high concept campaign that fails to stand up to scrutiny on a practical level.
  The synergies between marketing and operations have helped Subway navigate a period of cultural and brand
  
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• How the remote Western resort of Jackson Hole became a go-to gathering for central bankers

  24-08-2017 12:30 via feedproxy.google.com
  Every year, the biggest names in global central banking descend on the outskirts of the small Western town of Jackson, Wyoming, to discuss what they see as the most pressing issues in economics and interest rate policy.
  They will do so this week, starting Thursday, and this year’s conference theme is "Fostering a Dynamic Global Economy."
  But few people know the curious history of how Jackson Hole turned into a full-fledged media circus replete with Aspen-like interviews on financial televi
  
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• Subway: Operations’ role in delivering effective marketing cannot be overstated

  24-08-2017 11:59
  As a franchise business negotiating a period of brand and cultural transformation, Subway has relied on strong collaboration between marketing and operations to deliver a consistent customer experience.
  Here in the third instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Subway’ s UK and Ireland country marketing director Sacha Clark and country director Peter Dowding discuss how they work together to implement customer centri
  
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• Subway: Collaboration between marketing and operations is key to brand transformation

  24-08-2017 11:59
  As a franchise business negotiating a period of brand and cultural transformation, Subway has relied on strong collaboration between marketing and operations to deliver a consistent customer experience.
  Here in the third instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Subway’ s UK and Ireland country marketing director Sacha Clark and country director Peter Dowding discuss how they work together to implement customer centri
  
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• Hedge funds can't stop betting on the stock market's secret weapon

  24-08-2017 11:05 via feedproxy.google.com
  The US dollar is already down almost 9% in 2017, bucking bullish expectations heading into the year. But can the greenback fall further?
  Hedge funds think so. In fact, they're their most bearish in three years.
  That's according to weekly data compiled by the Commodity Futures Trading Commission, which monitors the positions of large speculators. And it holds great significance for the US stock market, which has gotten an unexpected boost from a weaker dollar in the form of enhanced profit growt
  
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• The new rules of distribution in an omnichannel world

  24-08-2017 08:30
  Distribution may not be the sexiest aspect of a marketer’s job, but it is certainly one of the most important and should be a key part of any brand strategy. It is arguably even more critical in today’s omnichannel world, where numerous direct and indirect, online and offline channel combinations are at play.
  For Rachel Tan Carrasco, former brand manager for Dom Perignon, Ruinart and Krug at LVMH and a graduate of Marketing Week’s Mini MBA in Marketing course, despite
  
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• Nokia: It will take us less than 10 years to catch Apple and Samsung

  24-08-2017 08:30
  The new Nokia 8 smartphone has impressed criticsEven if right now it’s a Samsung Galaxy or iPhone that sits in your palm, there’s no denying Nokia’s salience as a brand. Long before app stores were even a thing, the Nokia 3310 introduced millions of us to the concept of mobile phones thanks to its user-friendly interface, robust design and, err, Snake.
  But while Nokia will always muster up warm feelings of nostalgia, there remains question marks over whether the brand possesse
  
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• IBM’s UK CMO: Marketing leadership means being brave, bold and quick to market

  24-08-2017 08:00
  This month saw the launch of Marketing Week’s ‘Anatomy of a Leader’ project, examining the distinguishing characteristics required for marketing leadership.
  In today’s marketing environment, I am seeing varied and insightful analyses into what it takes to truly differentiate as a marketer and build those stand-out, memorable campaigns. There were some interesting findings in this survey; some struck a chord with me and others spurred more of a debate.
  READ MORE: Do you h
  
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• Here are the winning numbers for Wednesday's record $700 million Powerball

  24-08-2017 05:03 via feedproxy.google.com
  Here are the winning numbers for Wednesday night's Powerball jackpot, which hit $700 million:
  6, 7, 16, 23, 26, and Powerball number is 4.
  One winning jackpot ticket, worth $759 million, was sold in Watertown, Massachusetts, state lottery spokesman Christian Teja told CNN.
  The jackpot is the second-largest in US history. The record was in 2016 for a $1.5 billion jackpot.
  Powerball drawings happen every Wednesday and Saturday at 10:59 p.m. There have been 21 consecutive drawings without a winner
  
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• Trump's richest campaign donors are being left out of the stock market's surge

  24-08-2017 04:16 via feedproxy.google.com
  The S&P 500 has soared since President Donald Trump's election victory on November 8. But his biggest campaign donors have been largely left out in the cold.
  A group of Trump's 24 biggest financial backers has seen their collective net worth rise by just 0.6% since the election, while the S&P 500 has climbed more than 14%, according to a report from Bloomberg's Brendan Coffey and Jack Witzig.
  Those donors — all members of Bloomberg's Billionaires Index — forked over more than
  
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• Soft drinks giants limit sugar in Singapore

  24-08-2017 02:00 via warc.com
  SINGAPORE: Seven soft drinks makers, including Coca-Cola, Nestlé and PepsiCo, have agreed to limit the amount of sugar in their products sold in Singapore as the government seeks to tackle issues like diabetes.Local manufacturers F&N...
  
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• Recession alters S African shopping habits

  24-08-2017 02:00 via warc.com
  JOHANNESBURG: As new figures indicate that poverty levels in South Africa have been increasing and the economy has fallen into recession, shopping habits are changing accordingly.According to the latest "Poverty Trends in South Africa" report from...
  
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• Google and Walmart strike partnership

  24-08-2017 02:00 via warc.com
  NEW YORK: Google has teamed up with Walmart to enable the retailer’s customers to shop using voice via Google Assistant, the tech giant’s Home voice-controlled speaker or Google Express website or app, in a combined response to the...
  
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• Fake news can damage brands

  24-08-2017 02:00 via warc.com
  ASIA PACIFIC: More than half of APAC consumers would think more negatively of a brand that advertised on a platform carrying fake news, research has shown, and a similar proportion would stop buying brands that promoted fake or misleading content. ...
  
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• Digital privacy set to disappear

  24-08-2017 02:00 via warc.com
  CANNES: Digital privacy could become an almost non-existent concept within the next five to ten years, according to a leading expert from Stanford University.Michal Kosinski – an Assistant Professor at the Stanford Graduate School of...
  
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• Consumers frustrated by how brands approach engagement

  24-08-2017 02:00 via warc.com
  SAN MATEO, CA: Brands are not maximising their engagement with consumers as they fail to keep pace with expectations regarding personalization and value, a new study suggests.For
  
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• Coca-Cola focuses on brand consistency in China

  24-08-2017 02:00 via warc.com
  SHANGHAI: The Coca-Cola stable of brands in China is driven by consistency and staying true to the brand’s core values, according to a senior executive at the company.In an
  
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• Ad industry could be 'losing the plot'

  24-08-2017 02:00 via warc.com
  LONDON: The advertising industry “may be in danger of losing the plot”, said WPP, as the agency holding company reported a difficult first half in which clients had cut spending and agencies faced pressure to reduce prices to win or keep...
  
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• Apple's autonomous car tech is 'where Google was three years ago' says someone who has seen it (AAPL, GOOG, GOOGL, TSLA)

  24-08-2017 00:37 via feedproxy.google.com
  Apple is still "playing catch-up" with its self-driving car technology, one person who's seen the tech says.
  The scaled down unit is still in turmoil after a major reorg last year but is hiring again.
  Apple seems to be eyeing the ride hailing market but isn't yet working on becoming the next Uber itself.
  The development of Apple's autonomous driving technology is at about the stage where Google's self-driving car project "was three years ago," according to a person who has seen Apple's tech and
  
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• Congress just got a big warning on how the debt ceiling fight could wreck the US economy

  24-08-2017 00:00 via feedproxy.google.com
  One of the three big credit rating agencies issued a warning to lawmakers regarding the debt ceiling on Wednesday.
  Fitch Ratings said in a statement that the AAA rating the US now bears would be in jeopardy if Congress can't get a deal done before the deadline to raise the borrowing limit.
  "If the debt limit is not raised in a timely manner prior to the so-called 'x date' Fitch would review the US sovereign rating, with potentially negative implications," Fitch said. "We have previousl
  
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