Sales & Marketing news

• From marketing director to MD: Weetabix’s Sally Abbott on ‘failing forward’ and driving growth

  22-08-2017 15:54
  “We’re pretty straight talking as an organisation,” says Sally Abbott, reflecting on the character of the Weetabix UK and Ireland business, five days into her role as managing director.
  “We’re empowered to make decisions and we’ve got a pretty flat structure, so you genuinely get the opportunity to make things happen quickly and that’s not always the case when you’ve got those global organisations with chains of command to work your way through.&rd
  
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• Facebook’s appeal fades as younger users move to Instagram and Snapchat

  22-08-2017 15:50
  Facebook is losing out in popularity to “more visual” competitors such as Instagram and Snapchat, a new study claims.
  Although Facebook will remain by far the most popular social network in the UK in 2017, boasting an estimated 32.5 million monthly active users, it is still losing share.
  Among those aged 12 to 17 and 18 to 24, Facebook’s user growth will fall by 2.8% and 3.1% respectively in 2017, according to eMarketer’s latest forecast of the UK’s social network u
  
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• Lidl overtakes Waitrose to become the UK’s seventh biggest supermarket

  22-08-2017 11:51
  The UK’s love for the discounters shows no signs of fading, with Lidl now the nation’s seventh biggest supermarket.
  Lidl reached a new market share high of 5.2% as sales rose an impressive 18.9% in the 12 weeks to 13 August, according to the latest data from Kantar Worldpanel. This means Lidl finally leapfrogged Waitrose; something larger rival Aldi achieved back in 2015.
  It was also good news for Aldi. Over the same period, its sales rose 17.2%, giving it a 7% market share. Accordin
  
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• Stephen Fry to open The Festival of Marketing

  22-08-2017 08:58
  Stephen Fry is to share his thoughts on digital disruption and technology-fuelled innovation after being confirmed for the opening headline slot at this year’s Festival of Marketing.
  The actor, author and director will be interviewed on his love for emerging technology and how it has and will alter our lives. He will also speak about his advocacy for mental health charity Mind. Fry will take to the stage at 9.15 on 4 October.
  He joins headliners Jo Malone, who will close the first day and
  
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• Does the brand crackdown on media transparency go far enough?

  22-08-2017 08:30
  The last year has seen digital ad spend dominate the marketing conversation and not often for the right reasons. There seems to have been one issue after another, from the YouTube brand safety scandal to Facebook’s measurement errors and the media transparency concerns raised by the Association of National Advertisers’ (ANA) report.
  What has exacerbated these is the lack of understanding among marketers when it comes to their media investments, which was clear in the reaction to all
  
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• Tyson Foods benefits from Tinder-like tools

  22-08-2017 01:00 via warc.com
  CHICAGO: Tyson Foods, the food company, is generating invaluable insights about innovation by using a Tinder-like app that asks consumers to swipe left and right on potential products, rather than prospective romantic partners.Janu Lakshmanan,...
  
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• McDonald's faces another franchising hurdle in India

  22-08-2017 01:00 via warc.com
  NEW DELHI: Amid news that the American QSR has announced the termination of the franchise agreement with Connaught Plaza Restaurants in India’s North and East, McDonald’s is struggling to remain relevant in the globe’s second...
  
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• Kiwis more financially optimistic than Australians

  22-08-2017 01:00 via warc.com
  AUCKLAND: New Zealanders are more economically optimistic than their Australian neighbours, with this positivity translating into purchase decisions, according to new research.According to research by Nielsen,
  
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• Ideologically extreme politicians are more popular on Facebook

  22-08-2017 01:00 via warc.com
  WASHINGTON D.C.: If American politics appears to have become more divided in the online era, a new study has found that congressional politicians who were more ideologically extreme had greater followings than their more moderate colleagues.This...
  
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• IAB Chief: EU ePrivacy regulation is a 'pernicious assault on free media'

  22-08-2017 01:00 via warc.com
  GLOBAL: Randall Rothenburg, CEO of the Internet Advertising Bureau, last week took aim at the European Union’s ePrivacy proposals, an addition to the bloc’s forthcoming General Data Protection Legislation, likening the proposal to attack...
  
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• Brexit and its unlikely benefit to TV in the UK

  22-08-2017 01:00 via warc.com
  LONDON: Despite the uncertainty over the United Kingdom’s future relationship with the EU, the weakening pound has cut costs for companies looking to invest in the country, as one Swiss company aiming to make high-end TV in the UK...
  
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• A border standoff between 2 nuclear powers has been festering for months

  22-08-2017 01:00 via feedproxy.google.com
  Tensions between China and India have heated up over a remote frontier region in the Himalayas
  The region is of strategic importance, and neighboring Bhutan is now caught between
  The ongoing standoff suggests tensions between the two powers could continue to grow in the coming years
  While everyone's been watching the chaos spilling out of the White House, a border standoff between two nuclear powers has been festering for two months.
  China and India have rubbed up again
  
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