Sales & Marketing news

• Dolmio’s new campaign ditches the Italian puppets in favour of ‘real-life situations’

  18-08-2017 16:21
  Dolmio is changing its advertising to focus on “real life situations” and families, but insists it is not moving away from its puppets completely as they will remain on product packs.
  The new global campaign launches today (18 July) and features British actor Dominic West. Created by creative agency AMV BBDO, the TV ad sees West as the melodramatic father, who is so engrossed playing a video game with this son that they are reluctant to come to the table for dinner. That is, until th
  
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• Recommended reading: Sports marketing and maximising the value of content

  18-08-2017 15:08
  Beyond Harvard
  Mark H. McCormack
  One of sports marketing’s most influential figures, Mark H McCormack turns to his colleagues and competitors for this series of anecdotes that analyse how each contributor has succeeded, both in business and in life.
  Covering everything from negotiating tips to how the rituals of sport can be applied to the business world, the book’s central theme is why it’s better for marketers to under-promise and over-deliver. Contributors include Billie Je
  
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• McCain, National Lottery & viewability – 5 things that mattered this week and why

  18-08-2017 14:17
  GroupM’s softer stance on social ad viewability
  The debate over what constitutes a ‘viewable’ ad is still evolving but GroupM has come up with some new standards that have the sign off of some of the biggest advertisers in the world, including Unilever, Volvo and Shell. And there’s an interesting mix of softening some while strengthening others.
  For example, the requirements for social video have been relaxed. Whereas before GroupM demanded sound on and that people active
  
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• One digital innovator on his rise to CMO

  18-08-2017 08:30
  John Veichmanis can lay claim to a rare distinction. Not only did he start his career at almost exactly the same time as the internet reached the masses, he has also worked entirely in online roles ever since.
  From his beginnings as a university ‘internet co-ordinator’ in 1996, via stints at Apple, Skype and Expedia, through to his current position as CMO of luxury marketplace Farfetch, Veichmanis has seen online innovations come and go at some of the leading digital businesses of th
  
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• The man behind the Marketoonist on bringing marketers’ bugbears to life

  18-08-2017 08:00
  A picture is worth a thousand words, or at least that’s how the saying goes. One man who agrees whole-heartedly is Tom Fishburne, perhaps better known as one of Marketing Week’s longest-serving regular contributors: the Marketoonist.
  “I think of cartoons as little encapsulated stories, a leaping-off point for more in-depth conversations,” he says. “Cartoons are one of those mediums that have always been tacked up on a fridge door because it’s a simple shortha
  
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• Cisco's revenue has declined for 7 quarters — but the signs of a comeback are already visible (CSCO)

  18-08-2017 02:21 via feedproxy.google.com
  Cisco posted a seventh consecutive quarter of declining revenue this week, but many analysts are looking past the the losing streak and pointing to the first signs of a comeback. 
  The computer networking company avoided any big downgrades from Wall Street analysts after reporting a 4% decline for its fiscal fourth quarter revenue and serving up a weak financial forecast.
  Two industry analysts told Business Insider that they don't anticipate much improvement to
  
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• How Global's radio stations are using video

  18-08-2017 02:00 via warc.com
  LONDON: Radio may be an audio medium but Global is successfully using video to increase both reach and revenue opportunities.The owner of commerical radio stations like Capital, Heart and Classic FM is understandably focused on things like audio...
  
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• Personal data management platforms are on the rise

  18-08-2017 01:00 via warc.com
  LONDON: As consumers are being asked to hand over more and more personal data, platforms offering a centralised hub that allows users to control who is accessing, and how they are using, their personal data, are on the rise.Digi.me, a small...
  
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• India enters new celebrity endorsement era

  18-08-2017 01:00 via warc.com
  NEW DELHI: The relationship between brands and celebrities in India appears to be entering a new, more cautious phase although observers are divided as to the reasons why.BARC data shows that, during the second quarter, only one brand among the...
  
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• How the Twitterati support movie WOM

  18-08-2017 01:00 via warc.com
  NEW YORK: Word of mouth (WOM) on Twitter exerts a powerful influence on the films that users choose to see in movie theaters, according to research published in the Journal of Advertising Research (JAR).In
  
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• How Global radio is using video

  18-08-2017 01:00 via warc.com
  LONDON: Radio may be an audio medium but Global is successfully using video to increase both reach and revenue opportunities.The owner of commerical radio stations like Capital, Heart and Classic FM is understandably focused on things like audio...
  
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• Hip hop connection boosts Castle Lite

  18-08-2017 01:00 via warc.com
  CAPE TOWN: Castle Lite, the beer brand, has yielded major benefits from its efforts to connect with drinkers who have a passion for hip hop.The brand recently released a new TV spot starring Rick Ross, and which uses “Hustlin’”,...
  
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• Grindr offers brand-safe environment

  18-08-2017 01:00 via warc.com
  NEW YORK: Grindr, the gay dating app, has launched a digital magazine that aims to circumvent potential advertisers’ fears about brand safety.Named 'Into', the new media property taps into Grindr’s 3m daily users who spend almost an...
  
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• Global brewers eye Vietnam

  18-08-2017 01:00 via warc.com
  HO CHI MINH CITY: Global brewers are attracted to Vietnam not only because it’s one of the fastest-growing beer markets in Southeast Asia, but because they have a unique opportunity to buy their way in as the government prepares to sell off...
  
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• Brands avoiding Trump see boost

  18-08-2017 01:00 via warc.com
  WASHINGTON, DC:Donald Trump’s divisive presidency is forcing brands to take sides and risk a consumer backlash from his supporters or opponents –but some of those distancing themselves from the president have seen a boost in brand...
  
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