Sales & Marketing news

• Culture, not pay, motivates marketers to move jobs

  07-06-2017 18:19
  
  Marketing professionals are craving a more positive career experience with a focus on workplace culture, training and a work/life balance that doesn’t stifle their ambition.
  According to research by Hays of 13,000 employees across sectors such as engineering, education and law, 87% of marketers consider themselves ambitious, higher than the UK average of 78%. Almost half (44%) aspire to reach senior management level, higher than the average of 38%, while 29% are looking to reach the c-suit
  
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• 100 Disruptive Brands 2017

  07-06-2017 17:14
  100 Disruptive brands redirect
  The post 100 Disruptive Brands 2017 appeared first on Marketing Week.
  
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• How one food app is looking to take over the ‘t-commerce’ space

  07-06-2017 13:02
  
  At first glance, Foodnfilm seems like just another business eager to capitalise on the rapidly growing food delivery sector.
  According to figures from NPD Group, the delivery sector rose almost 10% to 599 million visits in the UK in 2016, while total visits to restaurants and other dining venues rose by just 1%. The delivery channel was worth £3.6bn last year, a 6% increase on 2015 and 50% more than in 2008.
  But there is a difference, says its founder and CEO Leslie Golding. The brand want
  
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• Youku Tudou hit by viewer shift to short-form video

  07-06-2017 02:00
  
  HONG KONG: Youku Tudou, the video-streaming site owned by internet giant Alibaba, is losing adspend to competitors like Weibo, as brands prioritise short-form video platforms.Chinese viewers still spend more time than anyone else watching online...
  
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• Vodafone tackles brand safety issues

  07-06-2017 02:00
  
  LONDON: Vodafone, the mobile telecoms business, has announced plans to tackle the issue of its digital ads appearing on fake news sites and on sites featuring hate speech in order to avoid contaminating the brand."Hate speech and fake news...
  
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• Snap eyes offline attribution with new acquisition

  07-06-2017 02:00
  
  NEW YORK: Snap Inc., the parent company of camera app Snapchat, has acquired Placed, a startup that measures the offline footfall of digital ad campaigns, in a deal that signals the company's interest in offering greater attribution capabilities. ...
  
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• How Coca-Cola delivers insight at speed

  07-06-2017 02:00
  
  CHICAGO: Coca-Cola, the soft drinks company, has generated major benefits from ensuring its marketers can gain more rapid access to insights and information.Roberto Cymrot, Group Director/Knowledge and Insights at Coca-Cola North America,...
  
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• Election search marketing spend surges

  07-06-2017 02:00
  
  LONDON: As the UK heads toward the polls, both the Conservative and Labour parties have increased search spending, though the former is by far the biggest spender, according to new figures.Data compiled by research firm Competitive Intelligence on...
  
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• Culture impacts gamification strategies

  07-06-2017 02:00
  
  ASIA-PACIFIC: Researchers often use gamification techniques to improve user engagement and improve data quality, but research across Asia-Pacific shows they also need to consider how cultural differences can affect results.In an ESOMAR paper,
  
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• Coca-Cola sees innovation as key in India

  07-06-2017 02:00
  
  NEW DELHI: Coca-Cola sees "huge opportunities" in India as it ramps up its innovation process and prepares to introduce a range of new products it believes will change the perception of the company.The soft drinks giant, which earlier this week...
  
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