Sales & Marketing news

• Mark Ritson: ​How to win an election in seven complex steps

  05-06-2017 17:54
  
  As we head into the week of the general election the race seems to be narrowing. Just like the 2015 election there are various estimates of who will win what but the polls appear to suggest a hung parliament becoming far more likely than we would have imagined six weeks ago.
  Possibly. But if I was a betting man I’d have a few quid on the Tories to squeeze past the all-important majority of 326 to retain control of the country. The reason I am so bullish about the prospects of prime minist
  
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• Bob Wootton: Why do brands think media reviews mean lower prices?

  05-06-2017 16:13
  
  There’s constant internal pressure in all well-run businesses to contain costs. One way for advertisers to surface sub-optimal practices, as well as pools of financial ‘fat’ that can emerge and accumulate over time, is a media review. It forces recalibration, it’s good practice and some companies even require one periodically as part of their governance routines.
  However, advertising can be expensive when it’s done well, and the market’s blanket expectation t
  
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• The Telegraph on transforming its business to look at readers ‘with a more sympathetic lense’

  05-06-2017 16:08
  
  The Telegraph is currently on a two-year business transformation journey as it looks to attract and retain readers.
  One big aim is to reach younger consumers. And to achieve this, the brand is joining Snapchat’s Discover platform in the UK. The Telegraph will publish a ‘Story’ every day at 5pm, and will increase its frequency before and after the General Election to ensure Snapchatters have access to the latest news as it happens.
  Snapchat users will also be able to subscribe t
  
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• The Telegraph on transforming its business to look at readers ‘with a more sympathetic lens’

  05-06-2017 16:08
  
  The Telegraph is currently on a two-year business transformation journey as it looks to attract and retain readers.
  One big aim is to reach younger consumers. And to achieve this, the brand is joining Snapchat’s Discover platform in the UK. The Telegraph will publish a ‘Story’ every day at 5pm, and will increase its frequency before and after the General Election to ensure Snapchatters have access to the latest news as it happens.
  Snapchat users will also be able to subscribe t
  
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• Sign up to our webinar on how to manage a crisis in the digital age

  05-06-2017 12:15
  
  Join us to hear former director of media at Amnesty International, Susanna Flood, discuss the evolution of crisis communications – from the era of ‘today’s news is tomorrow’s chip paper’ to the forever online world.
  During this webinar on how best to manage a crisis in the digital space, you will learn about:
  • The opportunities and threats created by the cyclical relationship of traditional and social media
  • The role of social listening i
  
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• How collaboration between marketing and HR is fuelling career success at GSK

  05-06-2017 10:28
  
  Close collaboration between marketing and HR is helping companies across every sector harness the potential of fresh talent coming into their business.
  In the first instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Karina Pyne, GlaxoSmithKline’s area respiratory category marketing director for consumer healthcare in Northern Europe, discusses how she and Northern Europe area capability manager Chloe Sharples work togethe
  
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• Uber, HSBC and Pinterest: Everything that matters this morning

  05-06-2017 09:04
  
  Uber fires 20 staff after harassment investigation
  Uber has fired more than 20 people following its investigation into sexual harassment, bullying and issues of poor company culture.
  The news follows yesterdays announcement that it had hired a Harvard Business School (HBS) professor to help transform the troubled car-hailing company. 
  The transport company has been under fire over a series of controversies, including its treatment of women after a former employee wrote a blog post abou
  
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• Topshop, WPP, Facebook: Everything that matters this morning

  05-06-2017 09:04
  
  Topshop owner sees profits plummet 79%
  Profits across Sir Philip Green’s retail empire fell 79% last year as the Arcadia Group was hit by the collapse of BHS and tough trading conditions.
  According to a report filed with Companies House by Taveta Investments, the holding company of Arcadia, pre-tax profits for the year to 27 August 2016 fell to £36.8m, down from £172.2m in 2015.
  Sales across the Arcadia Group, which spans Topshop, Miss Selfridge, Burton, Evans, Wallis and
  
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• Lidl, Uber and British Airways: Everything that matters this morning

  05-06-2017 09:04
  
  Lidl announces fashion line with Heidi KlumLidl UK has today announced its first ever collaboration with former model and “fashion icon” Heidi Klum. Heidi’s new fashion collection will be available exclusively at Lidl and will launch across its network of over 650 stores nationwide later this year.
  The grocer says Heidi Klum designed a “high-end, yet affordable” fashion collection for Lidl, aiming to make the range accessible for everyone. The collection will
  
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• General Election, Coke Zero, Facebook: Everything that matters this morning

  05-06-2017 09:04
  
  UK on course for a hung parliament
  Theresa May’s decision to call an election in an attempt to strengthen her parliamentary majority has backfired. At the time of writing, the Conservatives had 311 seats, 15 short of the number required for a majority, while Labour had 360, an increase of 31. The Liberal Democrats have also made gains, while the SNP has fallen back in Scotland.
  Currently, things are so finely poised that no one party looks likely to be able to form a majority, with the Con
  
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• British Airways, eBay and Domino’s Pizza: Everything that matters this morning

  05-06-2017 09:04
  
  Domino’s Pizza to hit the London Stock Exchange for the second time
  Fast foot giant Domino’s Pizza is set to enter the London Stock Exchange for the second time.
  DP Eurasia NV, which is the fast food brand’s second master franchisee owner and is responsible for its business in the likes of Turkey, Russia and Georgia, is set to launch an IPO in the UK by 3 July.
  Investors can already buy shares in the nearly £1.6bn valued Domino’s Pizza Group plc, which is responsibl
  
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• Why marketing and HR should join forces to drive advocacy among employees

  05-06-2017 08:30
  
  As structural transformation takes hold and businesses abandon siloed working in favour of cross-functional collaboration, the relationship between marketing and HR is becoming closer than ever.
  Working together to drive agility and customer centricity, marketers and their HR colleagues are collaborating to define company culture and project a consistent brand image all the way from the recruitment process to interacting with consumers.
  The current focus on customer experience and digi
  
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• From afterthought to business necessity: One entrepreneur’s changing view of marketing

  05-06-2017 08:30
  
  India Martin’s view of marketing has taken a complete about-turn over the past five years.
  As the former chief operating officer of investment bank JP Morgan Chase she says marketing was not seen as a business driver.
  But since launching her luxury nail varnish business, Only Fingers and Toes, her opinion has completely changed, and having swapped corporate banking for a disruptive startup, she now appreciates the value good marketing can bring.
  Here, she tells Marketing Week why her
  
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• Snapchat raises its profile in Europe

  05-06-2017 01:57
  
  LONDON: After a successful launch of its Spectacles device in the US, Snapchat is now offering the camera-enabled glasses for sale in Europe where customers can buy them from bright yellow vending machines, known as Snapbots.At the same time, the...
  
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• Retailers must avoid 'spray and pray' marketing

  05-06-2017 01:57
  
  LONDON: Retailers are more likely to protect their return on investment from direct marketing and retain consumer engagement if they focus on relevant and highly personalised content, according to new research.Although many other studies have...
  
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• NYT sets up brand content agency in Hong Kong

  05-06-2017 01:57
  
  HONG KONG: The New York Times (NYT) is opening an office in Hong Kong for its brand marketing content agency, T Brand Studio, to serve new and existing clients in the Asia-Pacific region.The publisher
  
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• Napster, Rakuten team up for Japan music push

  05-06-2017 01:57
  
  TOKYO/SEATTLE: High-tech Japan has puzzled music industry observers in recent years because of its slow adoption of music streaming, but the format may gain momentum after Napster and Rakuten announced a partnership.Napster, often described as the...
  
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• Intel predicts $7 trillion driverless economy

  05-06-2017 01:57
  
  SANTA CLARA, CA: Driverless cars and smart city technologies will enable a new "Passenger Economy" to evolve, which is expected to be worth $7tr by 2050.That is the conclusion of a
  
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• Google Chrome will block annoying ads

  05-06-2017 01:57
  
  SAN FRANCISCO: Google has confirmed that updates to its Chrome browser early next year will block the most annoying ads that currently plague consumers.As a member of the Coalition for Better Ads, Google
  
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• Dunkin' Donuts taps the power of emojis

  05-06-2017 01:57
  
  AUSTIN, TX: Dunkin' Donuts, the quick-service chain, is leveraging emojis and stickers to become part of mobile messaging conversations where its brand can play a relevant role.Nick Dunham, Director of Media at Dunkin' Donuts, discussed this...
  
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