Sales & Marketing news

• Weetabix, Macmillan, Manchester United: 5 things that mattered this week and why

  02-06-2017 16:40
  
  Weetabix on why TV is ‘very hard to beat’ for ROI
  Weetabix wants to continue to stay front of mind and kick start its customers’ mornings with a string of new TV ads and £10m worth of above the line advertising, supported by its new parent company Post Holdings.
  The company’s latest ad campaign sees a return for its famous ‘Have you had your Weetabix’ tagline as it celebrates its 85th birthday.
  Kevin Verbruggen, head of Weetabix, says the cereals brand
  
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• Harvey Nichols’ marketing boss on transforming the brand through a focus on customer experience

  02-06-2017 16:30
  
  Harvey Nichols’ new nail bar is part of its renewed focus on customer experienceCustomer experience is at the heart of the Harvey Nichols brand. In consumer group Which?’s annual ranking of the best and worst high street shops for shopping experience, the luxury retailer jumped from 21st to third with a score of 79%, putting it on par with John Lewis and making it one of the most improved brands in the survey.
  For Harvey Nichols’ marketing director that was recognition of the
  
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• Harvey Nichols’ marketing boss on how customer experience focus has transformed the brand

  02-06-2017 16:30
  
  Harvey Nichols’ new nail bar is part of its renewed focus on customer experienceCustomer experience is at the heart of the Harvey Nichols brand. In consumer group Which?’s annual ranking of the best and worst high street shops for shopping experience, the luxury retailer jumped from 21st to third with a score of 79%, putting it on par with John Lewis and making it one of the most improved brands in the survey.
  For Harvey Nichols’ marketing director that was recognition of the
  
  Read more

• Harvey Nichols’ marketing boss on how a focus on customer experience has reinvigorated the brand

  02-06-2017 16:30
  
  Harvey Nichols’ new nail bar is part of its renewed focus on customer experienceCustomer experience is at the heart of the Harvey Nichols brand. In consumer group Which?’s annual ranking of the best and worst high street shops for shopping experience, the luxury retailer jumped from 21st to third with a score of 79%, putting it on par with John Lewis and making it one of the most improved brands in the survey.
  For Harvey Nichols’ marketing director that was recognition of the
  
  Read more

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• Google to launch ad blocker to filter out bad ads

  02-06-2017 11:57
  
  As part of its bid to ‘build a better web for everyone’ Google has revealed it will introduce ad-filtering into the Chrome browser by early 2018.
  Google plans to block ads that are not compliant with the ‘Better Ads Standards’ created by the Coalition For Better Ads. It is an industry group – which has members including Unilever and P&G – set up last year to come up with global standards on digital advertising to help rid the internet of annoying ads and f
  
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• Experts offer optimism that Trump pulling the US out of the Paris agreement won't doom the planet

  02-06-2017 06:39 via feedproxy.google.com
  When President Donald Trump announced he was withdrawing the United States from the Paris climate agreement on Thursday, environmental, industry, and policy experts reacted not with dejected fear, but with optimism that bordered on defiant.
  The overwhelming conclusion seemed to be that Trump's decision placating his base was a dangerous diplomatic move, but it wouldn't be the end of the world.
  Climate progress is already underway, and American cities, states, companies, and citizens could pick u
  
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• Unilever shows innovation is a team effort

  02-06-2017 02:00
  
  SHANGHAI: Foreign brands can often find China a difficult market when they plan to launch a new product, but FMCG giant Unilever found that a streamlined innovation process helped it to get ideas to market in a shorter time than traditional ways. ...
  
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• Postr CEO wants people to 'love' advertising again

  02-06-2017 02:00
  
  SINGAPORE: Postr is a New Zealand start-up whose app gives rewards to users in exchange for their Android devices hosting banner ads, and the company's founder and CEO hopes the concept will make people love advertising again.Speaking in...
  
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• Medidata wins at B2 Awards

  02-06-2017 02:00
  
  CHICAGO: Medidata was named as "Corporate Marketer of the Year" at the 2017 B2 Awards, an annual competition which recognises excellence and strong performance in business-to-business marketing.Held by the Business Marketing Association, a unit of...
  
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• Mary Meeker's 2017 internet trends report

  02-06-2017 02:00
  
  MENLO PARK, CA: Mary Meeker, a consultant with Kleiner Perkins Caufield & Byers, released her annual presentation on internet trends this week, which predicted that internet adspend would surpass spending on TV within the next six months.That...
  
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• IPA and ISBA demand accountability of media data

  02-06-2017 02:00
  
  LONDON: Two of the UK's major marketing associations have together called for the media industry to demand and provide independently audited data to bring accountability to media markets both online and offline.Launching their joint report, called...
  
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• How National Geographic wins on Instagram

  02-06-2017 02:00
  
  AUSTIN, TX: National Geographic, the media group focused on exploration and science, has built an Instagram fan base topping 77m people with an unconventional approach that sees the brand hand control of its account to 105 photographers."We are...
  
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• Brits strongly mistrust news on social media

  02-06-2017 02:00
  
  LONDON: Just a fifth (20%) of news readers in the UK are confident that the news they consume is real and a full 70% want social media companies to take more responsibility about the growing fake news phenomenon.Furthermore, only 7% believe...
  
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• In Mexico's biggest state, the country's dominant party is trying to stave off the political abyss

  02-06-2017 01:26 via feedproxy.google.com
  
  On Sunday, voters will go to the polls in the state of Mexico to pick their next governor, casting ballots in what many see as a preface to the presidential election next year — and deciding whether the long-dominant party is on the outside looking in.
  While there are six candidates in the running, the race has mostly narrowed to two: Alfredo del Mazo of the governing centrist Institutional Revolutionary Party and Delfina Gomez of the upstart leftist National Regeneration Movement, both f
  
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• ‘Brits are bored of ads about car bonnets’ says AA as it focuses on fun with rebrand

  02-06-2017 01:01
  
  With a fun new £10m TV campaign that features a six-year-old girl miming perfectly to Tina Turner, the AA is embarking on an ambitious rebrand that aims to make its advertising feel less functional and dry.
  Rather than focusing on traditional motorists, the AA says internal research proves the emergence of a new ‘freedom seeking’ driver; a group that represents 24% of the UK population and is more interested in using driving as a social activity where they can listen to music o
  
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• 'Bad for the environment, bad for the economy:' Facebook, Google, and Amazon react to Trump's decision to withdraw from Paris climate agreement (AAPL, GOOG, GOOGL)

  02-06-2017 00:36 via feedproxy.google.com
  
  President Donald Trump announced on Thursday that the United States is pulling out of the Paris climate agreement, which was signed by 195 nations in December 2015.
  The Paris agreement was intended to slow climate change by setting limits on carbon emissions and has been widely embraced by the business community. 
  The tech industry in particular has supported the Paris Agreement, and many of the big tech companies are currently transitioning their giant, energy-guzzling data centers to usin
  
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• Lloyd Blankfein tweeted for the first time to lament Trump pulling out of the Paris Agreement (GS, TWTR)

  02-06-2017 00:04 via feedproxy.google.com
  
  Goldman Sachs chief Lloyd Blankfein just fired off his first tweet.
  The Wall Street CEO, using the handle @lloydblankfein, lamented President Trump's decision to pull out of the Paris agreement. 
  He described the decision as a "setback for the environment and for the US's leadership position in the world."
  The agreement, which 195 nations signed in December 2015, set a global goal to keep the planet from warming to a level that scientists say could keep the planet from launching into a
  
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