Sales & Marketing news

• BT admits it still has a ‘long way to go’ to match Sky’s credibility in football

  31-05-2017 17:43
  
  Despite holding the UK TV rights for the UEFA Champions League, Simon Green, head of BT Sport, admits his business isn’t yet ready to challenge Sky on the Premier League.
  He says the current three-year cycle for UK broadcasters to bid on the football rights is “extremely awkward” and doesn’t allow enough time to establish a brand.
  Speaking on a panel at KPMG’s Benchmark Forum event, Green said: “Establishing a brand in the UK market doesn’t happen overni
  
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• Harvey Nichols’ top marketer Shadi Halliwell set to depart

  31-05-2017 17:14
  
  Harvey Nichols’ top marketer and Vision 100 member Shadi Halliwell is leaving the luxury department store after three years to take up a “new opportunity”.
  Halliwell joined Harvey Nichols in April 2014 as its group marketing and creative director to oversee brand development, marketing and advertising. She previously worked for O2 for 23 years, holding a range of roles including head of brand and with responsiblity for projects including launching events space The O2 and its Pr
  
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• The brand benefits of neurodiversity

  31-05-2017 16:08
  
  The benefits for any brand of recruiting a neurodiverse workforce are wide ranging and transformative. From leading new innovations and helping marketers achieve true diversity of thought, to enriching the wider company culture, having a neurodiverse workforce makes strong business sense.
  Neurodiversity, by definition, relates to individuals with dyslexia, dyscalculia, dyspraxia, attention deficit hyperactivity disorders (ADHD) and autism, including Asperger’s syndrome.
  Represent
  
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• How UEFA plans to make women’s football more exciting for advertisers

  31-05-2017 15:46
  
  UEFA is looking to ‘transform’ the brand image of women’s football across Europe among sports fans and brands alike as it launches its first European campaign for the game.
  The campaign, ‘Together #WePlayStrong’, encourages more teenage girls to take up football from a young age. Created by FCB Inferno and featuring an upbeat soundtrack, the main 90-second ad shows the journey of girls from playing in the streets to major stadiums. It will be broadcast during the UE
  
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• How UEFA plans to build a ‘social movement’ to attract more advertisers to women’s football

  31-05-2017 15:46
  
  UEFA is looking to ‘transform’ the brand image of women’s football across Europe among sports fans and brands alike as it launches its first European campaign for the game.
  The campaign, ‘Together #WePlayStrong’, encourages more teenage girls to take up football from a young age. Created by FCB Inferno and featuring an upbeat soundtrack, the main 90-second ad shows the journey of girls from playing in the streets to major stadiums. It will be broadcast during the UE
  
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• Almost two-thirds of Brits now shop at Aldi and Lidl

  31-05-2017 11:59
  
  Rising inflation could be pushing Brits towards Aldi and Lidl, with 62% of the population shopping in an Aldi or Lidl over the 12 weeks ending 21 May.
  According to Kantar Worldpanel, the German discounters grew at their fastest rate since January 2015, with combined sales rising 19.2% and the pair reaching a record market share of 12%. To put this into perspective, the big four’s collective sales grew by just 1.6% over the same period.
  Aldi and Lidl’s growth has coincided with rising
  
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• Red-hot tech stocks are getting a boost from an unexpected source

  31-05-2017 02:02 via feedproxy.google.com
  
  If you can't beat 'em, join 'em.
  That's been the logic employed by tech stock bears who have thrown in the towel on short positions over the last year. And the buying volume that results from what's commonly referred to as a "short squeeze" has been a crucial driver of tech gains during the period.
  What's more, active managers have actually slightly decreased exposure to the so-called FANG stocks (Facebook, Amazon, Netflix, Google) that have recently gotten the lion's share of credit for stock g
  
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• WARC Awards Social Strategy shortlist is unveiled

  31-05-2017 02:00
  
  GLOBAL: Campaigns for BT Sport, L'Oréal and Unilever are among 19 from around the world that judges have shortlisted for the Effective Social Strategy category of the WARC Awards.The Effective Social Strategy category is one of three and...
  
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• US teens are receptive to advertising

  31-05-2017 02:00
  
  NEW YORK: American teenagers aged 13 to 17 differ from adults aged 18+ in that they agree advertising helps them choose what to buy, a new survey has found.Based on a nationally representative sample of more than 250 US teenagers, the survey by...
  
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• Traditional media retains global dominance

  31-05-2017 02:00
  
  LONDON: Despite the rapid rise of the internet, traditional media will still account for more than two-thirds (69%) of global media consumption in 2017, according to a new report that also finds mobile internet growth is slowing.The latest
  
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• Media must 'stand together' to fight fake news

  31-05-2017 02:00
  
  SINGAPORE: News media companies must not be "complacent" about the impact of fake news, a senior BBC executive has said.Speaking at a recent Marketing Society event in Singapore, Jamie Angus, Deputy Director of BBC World Service Group and the...
  
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• Indians react to festive season marketing

  31-05-2017 02:00
  
  MUMBAI: Indian consumers are 22% more likely to buy brands they see advertised during the festive season and are 18% more likely to be influenced by online reviews during this period, a leading consultant at Kantar has revealed.Deepa Mathew, a...
  
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• GE's voice-activated learnings

  31-05-2017 02:00
  
  AUSTIN, TX: General Electric, the conglomerate, has gleaned various useful strategic insights from using Amazon Echo, the voice-activated interactive speaker, in a program seeking to get kids excited about science.Sam Olstein, Global Director of...
  
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• China and Europe give luxury brands a lift

  31-05-2017 02:00
  
  BOSTON/MILAN: Global sales of personal luxury goods are forecast to grow by between 2% and 4% in 2017, as higher spending in China and increasing consumer confidence in Europe offset a weaker outlook in the US and the rest of Asia.That is...
  
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• An Amazon engineer is letting thousands of Twitch users play the stock market with $50,000 of his own money (AMZN)

  31-05-2017 01:28 via feedproxy.google.com
  
  Today saw the debut of "StockStream," a new social experiment in playing the stock market airing on Twitch, Amazon's live video game streaming service.
  The idea is reminiscent of 2014's "Twitch Plays Pokémon," where more than a million Twitch viewers all shared control of the classic Nintendo Game Boy game.
  But this ain't no game: Mike Roberts, the Seattle-based Amazon engineer behind StockStream, is letting players vote on how to invest $50,000 of his actual savings on the real
  
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• Josh Cote hosts UK annual Sales & Marketing Awards - Journalism.co.uk

  31-05-2017 01:08
  
  Journalism.co.uk
  Josh Cote hosts UK annual Sales & Marketing Awards
  Journalism.co.uk
  On Saturday 20th May 2017 owner of EAW Consulting Josh Cote hosted the outsourced sales and marketing industry's eagerly anticipated annual award show for the fifth year in a row. Posted: 31 May 2017. EAW Consulting. The invite-only black tie awards ...
  
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• Consumer confidence holds steady before General Election as consumers ‘shrug off’ uncertainty

  31-05-2017 01:01
  
  Consumer confidence returned to growth in May, with the latest figures from GfK showing the overall confidence score at -5, a two-point rise from April.
  In fact, four of the five confidence measures were up in May, which compared to four of the five being in slight decline in April.
  Consumers’ perceptions of their own personal finances over the last 12 months as well as over the next 12 months rose by one and two points respectively.
  The major purchase index, meanwhile, rose by two points
  
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