Sales & Marketing news

• A tech startup launched by alumni of the world's largest hedge fund is launching in London

  23-05-2017 20:23 via feedproxy.google.com
  
  A San Francisco software startup founded by alumni from the world's largest hedge fund is expanding into London.
  Domino Data Lab, a software company for data science teams, has hired Ben Harknett, who previously worked for Google, to lead the move. 
  Harknett previously headed the Europe, Middle East and Asia division for Wildfire, a social media marketing company that Google bought in 2012 for $350 million and later wound down. Harknett later helped build out operations for c
  
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• The iPhone 8 could push Apple closer to a lofty milestone by the end of the decade (AAPL)

  23-05-2017 19:56 via feedproxy.google.com
  
  If the upcoming iPhone 8 is as commercially successful as some predict, Apple may have 1 billion mobile users by the end of the decade.
  The iPhone 8 release is set to "unleash pentup demand," with annual unit sales reaching 270 million in 2019, according to research analysts at Credit Suisse.
  Reaching those sales figures would put global iPhone users in the neighborhood of 970 million by the end of 2019.
  "We remain convinced that the iPhone product cycle w
  
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• Big stock market shocks aren't scaring investors anymore

  23-05-2017 19:45 via feedproxy.google.com
  
  Big stock market shocks don't scare investors anymore. In fact, swift declines are welcomed with open arms.
  Traders have been taking advantage of share weakness to "buy the dip," or expand positions by purchasing shares at a discount. And that's helped the equity market recover from short-term selloffs faster than ever before.
  The dynamic was on display just last week, when the S&P 500 fell 1.8% in a single day, which marked a five-standard-deviation move. The index 
  
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• The White House just made one thing abundantly clear to millennials

  23-05-2017 19:44 via feedproxy.google.com
  
  The president does not care about young people.
  That message was made abundantly clear Tuesday, when the White House budget director, Mick Mulvaney, presented his budget to a gaggle of reporters in Washington. He told them the budget was a reflection of President Donald Trump's values and "speaks to" his "priorities."
  And so if that is the case, millennials are certainly not a priority.
  There are two ways this is expressed in the budget. First, the budget does not address millennials' needs, and
  
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• Google's Waymo could eventually be a $70 billion company (GOOGL)

  23-05-2017 17:47 via feedproxy.google.com
  
  Waymo, Google's self-driving car project, recently announced a partnership with the ridesharing company Lyft, which could be its first step towards becoming a major contributor to Google's overall value.
  If Waymo vehicles can account for roughly 1% of miles driven globally by 2030, Morgan Stanley equity analysts Brian Nowak and Adam Jonas believe it could be worth $70 billion, potentially more. That would add roughly 12% to Google's current enterprise value.
  "We are
  
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• Trump's budget only works 'if you believe in tooth fairies'

  23-05-2017 17:38 via feedproxy.google.com
  
  President Donald Trump rolled out his proposed budget for the 2018 fiscal year on Tuesday, and the reviews are already pouring in.
  Moving past the headline numbers — $1.7 trillion in spending cuts, massive reduction in the long-term for social safety net programs, and increased defense spending — many economists and political analysts observed that the most striking part of the Trump budget is just how many assumptions it makes.
  A huge, sustained growth in GDP, a doubl
  
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• Marketers returning to commission-based pay models for agencies

  23-05-2017 17:20
  
  Marketers are moving away from using fee and incentive-based agency models in favour of compensation models as they look to “simplify” the relationship with their agencies and ensure they are getting the best value for money, according to a new report.
  The research, by the US advertising association the Association of National Advertisers (ANA), says brands are becoming more aware of their agency compensation packages. It found that the involvement of senior management in agency nego
  
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• Here's how rich you would be if you invested $1,000 in Netflix when it first went public 15 years ago (NFLX)

  23-05-2017 16:49 via feedproxy.google.com
  
  Netflix marks its 15th anniversary as a publicly traded company on May 23, and, despite some twists and turns, it's turned out to be an enormously successful venture.
  An investment of $1,000 at the stock's closing price on May 23, 2002, the day of the company's initial public offering, was worth about $131,900 as of 10:20 AM ET on May 23, 2017.
  Of course, buying and holding Netflix for the last 15 years would have been a harrowing experience at times. The stock lost nearly 80% of
  
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• There's a simple reason Ford's CEO was pushed out — and it has nothing to do with self-driving cars (F, TSLA, AAPL, GOOG)

  23-05-2017 16:25 via feedproxy.google.com
  
  • Ford's stock declined by 40% under CEO Mark Fields.
  • The company was perceived as being late to the game with self-driving tech.
  • But no clear business models have developed around the tech industry's "disruption" of autos.Mark Fields was ousted as CEO of Ford on Monday, not quite three years into his tenure.
  He was replaced by Jim Hackett, the former CEO of Steelcase who had been running Ford's Smart Mobility initiative and who enjoyed a close relationship with Ford's chairma
  
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• New-home sales plunge by a lot more than expected

  23-05-2017 16:00 via feedproxy.google.com
  
  New-home sales in the US fell by much more than expected in April.
  Sales slumped by 11.4% at a seasonally adjusted annual rate of 569,000, the Census Bureau said in its monthly report.
  Economists had forecast that sales of new single-family homes fell by 1.8% at a seasonally adjusted annual rate of 610,000, according to Bloomberg.
  "The seasonally adjusted price of new homes nationwide fell, which is encouraging to budget-conscious buyers, but most of that drop was most likely driven by weakness
  
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• A consumer-protection rule that had been delayed by Trump is set to go through

  23-05-2017 15:50 via feedproxy.google.com
  
  The US Labor Department will implement its fiduciary rule on June 9 with no further delays, marking a short-term win for consumer-protection advocates.
  The department's rule, which requires brokers offering retirement investment advice to act in the best interest of their customers, has been heavily criticized by Republicans and Wall Street amid concerns it may make investment advice too costly.
  Consumer-protection groups have long advocated the rule, however. Conflicted financial advice costs r
  
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• GOLDMAN SACHS: These are the 14 VIP stocks that matter most to hedge funds

  23-05-2017 15:44 via feedproxy.google.com
  
  It's a good time to be a hedge fund.
  The stocks most widely held by large speculative financial institutions are beating the S&P 500 by almost 4 percentage points this year, on pace to exceed last year's outperformance, which also saw the group return more than the benchmark.
  The equity strategy team at Goldman Sachs maintains a list of the stocks that matter most to hedge funds. Analyzing 821 funds that hold a total of $1.9 trillion in gross equity positions, they i
  
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• Google turns to AI in bid to move on from last-click attribution

  23-05-2017 15:00
  
  Attribution remains one of the more difficult areas of advertising. As Andrew Willshire, founder of analytics company Diametrical, recently wrote for Marketing Week, it nearly always excludes inconvenient data or pointlessly analyses events a marketer can’t influence. Last-click attribution is the model that has dominated the internet, in part because it’s easiest to measure, but it has any number of shortcomings.
  READ MORE: Attribution is broken, here’s how to fix it
  Now Googl
  
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• Google turns to AI as it looks to improve attribution

  23-05-2017 15:00
  
  Attribution remains one of the more difficult areas of advertising. As Andrew Willshire, founder of analytics company Diametrical, recently wrote for Marketing Week, it nearly always excludes inconvenient data or pointlessly analyses events a marketer can’t influence. Last-click attribution is the model that has dominated the internet, in part because it’s easiest to measure, but it has any number of shortcomings.
  READ MORE: Attribution is broken, here’s how to fix it
  Now Googl
  
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• The dollar is doing nothing

  23-05-2017 14:28 via feedproxy.google.com
  
  The dollar is doing nothing on Tuesday ahead of several data points.
  The US dollar index was little changed at 97.05 around 8:13 a.m. ET.
  "The US dollar cannot get out of its own way, it seems. With a light economic schedule, there is little to offset the continued drumbeat of troubling political developments," Marc Chandler, the global head of currency strategy at Brown Brothers Harriman, said.
  US Market PMIs will be released at 9:45 a.m. ET, and new-home sales will cross the wires at 10 a
  
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• Trump's budget calls for staggering cuts to Medicaid, food stamps, and many other domestic programs

  23-05-2017 14:23 via feedproxy.google.com
  
  The White House began to roll out its fiscal-year 2018 budget on Monday, setting the stage for a battle over a proposed increased defense spending at the expense of massive cuts to domestic programs.
  While the full budget is expected to be released and distributed to Capitol Hill lawmakers on Tuesday, the Office of Management and Budget's director, Mick Mulvaney, highlighted some of the details during a call with reporters on Monday.
  The budget, officially dubbed "A New Foundation for American G
  
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• Trump's budget asks for $1.6 billion to build the wall along the US-Mexico border

  23-05-2017 13:32 via feedproxy.google.com
  
  President Donald Trump is asking for a big down payment on his promised wall along the US-Mexico border, but it's much less than experts expect such a wall to cost.
  The White House's fiscal-year 2018 budget, set to be released Tuesday, will include $2.6 billion for increased border security, including $1.6 billion in funding for the wall, according to Mick Mulvaney, the director of the Office of Management and Budget.
  "The spending on the border security is $2.6 billion, of which I think $1.6 bi
  
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• 10 things you need to know today (SPY, SPX, QQQ, DIA, AAPL, NOK)

  23-05-2017 12:35 via feedproxy.google.com
  
  Here is what you need to know.
  Trump's budget is out. The White House's 2018 budget calls for massive cuts over the next 10 years to social safety-net programs like Medicaid, food stamps, and the Children's Health Insurance Program while increasing the budget for the Department of Homeland Security and the Department of Defense.
  The British pound is slipping after the Manchester bombing. The pound trades down by 0.2% at 1.2972 against the dollar after an explosion following an Ariana Grande conc
  
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• Traders can make a killing chasing the 'smart money'

  23-05-2017 12:04 via feedproxy.google.com
  
  To profit from the stock market, be sure to follow the "smart money." Just figure out where hedge funds are investing, and then do the same.
  It's a strategy that would have worked this year if executed properly, as the stocks most widely held by hedge funds have outperformed the broader market.
  Luckily for any aspiring smart-money tracker, Goldman Sachs maintains an index of stocks in which fundamentally-driven hedge funds hold large positions — in other words, the companies that matter mo
  
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• EasyJet CEO Carolyn McCall urges marketers to stop ‘over-using’ the term innovation

  23-05-2017 10:51
  
  Innovation is a “very over-used” word according to EasyJet CEO Carolyn McCall, who argues that brands need to assess what impact innovation really has on both their customers and their bottom line.
  For a low-cost airline innovation is needed to enhance the customer proposition and reduce costs in order to offer lower fares for passengers, says McCall. One such innovation being implemented by the airline is predictive maintenance powered by artificial intelligence (AI), whic
  
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• Slow mobile loading threatens newsbrands

  23-05-2017 01:06
  
  GLOBAL: Newspapers ought to be well placed to capitalise on recent brand safety concerns but they could end up losing out as new research shows their mobile sites take longer to load than most people are prepared to wait.The latest
  
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• Logo overcrowding reduces IPL effectiveness

  23-05-2017 01:06
  
  MUMBAI: India's top-level cricket league may be the most lucrative in the world, but in an effort to pack as much branding as possible onto players, many advertisers are forgotten along the way.Though it is typical for players to wear between 8-10...
  
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• Ford scores with NFL tie-up

  23-05-2017 01:06
  
  CHICAGO: Ford, the automaker, has successfully promoted its trucks through a partnership with the National Football League (NFL), which represents a good fit for the brand and can be activated in extremely diverse ways. ...
  
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• Fifth of US will use AR by 2019

  23-05-2017 01:06
  
  NEW YORK: Augmented Reality (AR) is set to reach 16.4% of the US population by 2019, driven by the high penetration of smartphones and the popularity of the Facebook and Snapchat apps, according to eMarketer.However, not all realities are created...
  
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• Connected data drives Alibaba's future

  23-05-2017 01:06
  
  HANGZHOU: Computing power and data will drive the future of retail, a senior executive at Alibaba, the world's biggest e-commerce site, has said.Guru Gowrappan, Global Managing Director at Alibaba, addressed this topic at the recent Retail World...
  
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• China looks to brand development

  23-05-2017 01:06
  
  SHANGHAI: Chinese businesses are placing growing importance on brands, a new study says, as they look to move away from a focus on price and address the challenges posedby a consumer society and overseas expansion.The report, from the School of...
  
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• Businesses must boost insights function

  23-05-2017 01:06
  
  LONDON/AMSTERDAM: Observations are not insights, a distinction marketers need to grasp in a world where proactive, actionable insights are becoming the source of true competitive advantage.In a WARC Best Practice paper,
  
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• Amid polarisation, Coca-Cola grapples with progressive values

  23-05-2017 01:06
  
  GLOBAL: Brands that step out and espouse values risk being caught in the crossfire of 2017's polarised consumers, but Coca-Cola's new CEO, James Quincey, believes it is a risk worth taking.In comments to the Financial Times, Quincey, who...
  
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• Theo Paphitis puts the focus on employee wellbeing with credit union for retail

  23-05-2017 01:05
  
  Former Dragons’ Den star Theo Paphitis is taking on payday lenders with the launch of a credit union to enable retailers to provide employees with “responsible and competitive” credit and savings options.
  The RetailCURe offer, which is supported by the RetailTRUST, launches with retailers including the John Lewis Partnership, Schuch, Pets at Home, Debenhams, Iceland, New Look and Paphitis’s stationery chain Ryman, on board.
  He hopes the move will give back control to
  
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