Sales & Marketing news

• How M&S is getting ‘more bang for its buck’ in marketing

  24-05-2017 18:37
  
  M&S increased views of its Mrs Claus Christmas campaign despite spending lessMarks & Spencer (M&S) has cut its marketing budget as it looks to get ‘more bang for its buck’ through an increased focus on social media and its Sparks loyalty card.
  The retailer spent £162.7m on marketing in its financial year to 1 April, £23m or 12.6% less than the year before. And while its CFO Helen Weir would not be drawn on budgets for this year, she said effectiveness is impr
  
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• Sainsbury’s shifts its recruitment advertising in a bid to challenge Google and Facebook

  24-05-2017 17:23
  
  Sainsbury’s has changed its recruitment advertising strategy in a bid to steal talent away from some of the world’s biggest digital businesses.
  Speaking during his session at the Data IQ Summit today (24 May), Andy Day, chief data officer at Sainsbury’s, said the grocer is moving to a business strategy where data was incorporated into the heart of the business.
  As such, an upcoming recruitment advertising campaign will target the tech world by reaffirming Sainsbury’s comm
  
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• Cawston Press on how it is making fizzy drinks ‘relevant again’

  24-05-2017 16:25
  
  Cawston Press has grown from a small brand selling apple juice to a multimillion pound business and believes a focus on quality products and new flavours can help it take on the giants of the soft drinks industry.
  Originally named ‘Cawston Vale’, it started off with a focus on apple juice, but has since branched out to different “grown up” flavours like apple and gooseberry, and created family packs for different usage occasions.
  The brand’s co-founder and current m
  
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• Marketoonist on programmatic advertising

  24-05-2017 16:24
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on programmatic advertising appeared first on Marketing Week.
  
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• How Shell has bridged the gap between brand marketing and data

  24-05-2017 16:18
  
  Sherine Yap describes herself as a new breed of marketer who is bringing the customer centricity and commerciality of her brand marketing roots into the world of data.
  Starting out on agency side in Australia and Malaysia before joining British luxury car company Lotus as global brand manager, Yap held a string of global roles in marketing promotions, trade and brand marketing at Shell before becoming global head of CRM in January 2015.
  “Two years ago I started as the CRM manager in Shell
  
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• Mark Ritson: Trump is single-handedly saving the news industry

  24-05-2017 08:00
  
  A visit to America, like the one I am currently on, is always edifying for a marketer. The fact that marketing was and is an American invention makes every trip a brilliant update and an inspiring chance to see what is going on in the biggest market of them all. But the seismic changes taking place here at the moment make it an even more fascinating place to visit than usual.
  I’m over in New York talking at the annual INMA conference. Not surprisingly the conference is awash with discussi
  
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• Travel marketers adapt for digital media

  24-05-2017 02:00
  
  NEW DELHI: Content marketing has always been a mainstay of the travel industry, but travel habits are changing and marketers must move with the times, according to a senior agency expert in the category.According to Lauren Quaintance, co-founder...
  
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• Supermarket testing clubs add VIP factor

  24-05-2017 02:00
  
  SYDNEY: Australian supermarkets are using product testing groups as a way to not only gain better feedback from shoppers, but to enhance pre-existing loyalty programs.Woolworths customers have to apply to join "The Bunch", as the testing group is...
  
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• Sqreem takes on traditional research firms

  24-05-2017 02:00
  
  TORONTO: Technologies such as artificial intelligence threaten to make many traditional forms of market research redundant, according to a leading executive from Sqreem, an analytics firm.Ian Chapman-Banks, CEO of Sqreem, discussed this subject at...
  
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• Millennials have different savings mindset

  24-05-2017 02:00
  
  NEW YORK: American millennials are the first generation to plan for the future in terms of travel, dining out and exercise, rather than merely saving for retirement, according to new research.Merrill Edge, part of Bank of America's retail banking...
  
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• How Argos is changing consumer perceptions

  24-05-2017 02:00
  
  LONDON: The shopping experience at Argos is undergoing a transformation under new ownership, and the UK retailer aims to achieve a similarly dramatic shift in consumer perceptions with its latest advertising."Argos needs to challenge four-decade...
  
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• China e-commerce giants eye hi-tech fulfilment

  24-05-2017 02:00
  
  BEIJING: Chinese e-commerce site JD.com has announced plans to build drones capable of carrying a one-tonne payload for long-distance deliveries.JD.com said it would test the machines on a network in the northern province of Shaanxi – with a...
  
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• BBDO agencies dominate WARC 100 category rankings

  24-05-2017 02:00
  
  GLOBAL: BBDO Worldwide was the top agency network in the 2017 WARC 100 and its subsidiary creative agencies led the way in particular categories, according to a new sectoral analysis of the rankings.The
  
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• Advertisers explore agency compensation alternatives

  24-05-2017 02:00
  
  SAN DIEGO: Advertisers in the US are looking to simplify their agency compensation practices, according to a new report which finds a shift away from the use of fees and incentives, in part because of transparency issues.The latest
  
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• ACA quantifies invalid traffic problem

  24-05-2017 02:00
  
  TORONTO: Less than half of online advertising impressions meet the criteria of being "viewable and valid", according to new research from the Association of Canadian Advertisers (ACA) covering over 30 campaigns.The ACA's study – which it...
  
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