Sales & Marketing news

• Ford's new CEO will have to tell Wall Street a different story (F, TSLA, AAPL, GOOG)

  22-05-2017 23:38 via feedproxy.google.com
  
  If you think investors buy into companies because they make money now and will make money in the future, you'd be wrong when it comes to Ford.
  The carmaker posted a record annual profit in 2015 and nearly matched it in 2016. But on Monday, Ford ousted its CEO, Mark Fields, and replaced him with Jim Hackett, a former Steelcase CEO who had been running Ford's Smart Mobility initiative.
  Fields' resignation came fast: following a fractious annual shareholder meeting, he departed last week — Ha
  
  Read more

• Ford is no longer just a car company (F)

  22-05-2017 21:14 via feedproxy.google.com
  
  On Monday, Ford replaced CEO Mark Fields with Jim Hackett, a former Steelcase CEO and Ford board member who had been running the company's Smart Mobility initiative.
  Ford's stock has declined more than 30% since Fields took over as CEO in 2014, despite a record profit in 2015 and a near-record profit in 2016.
  Since Fields became CEO, he pushed to present Ford as both an auto and mobility company. It was something of a mantra for the executive, who spent 28 years at the carmaker.
  Hackett and Ford
  
  Read more

• Keith Weed: Improving ad quality will solve the industry’s digital issues

  22-05-2017 18:13
  
  It’s time to reset. Over recent months we have seen several important issues – brand safety, ad fraud, incorrect billings, diversity in advertising to name a few – flare up, incite outrage and then drift back away again from the public consciousness. These are all important issues, and deserve our continued attention. But instead, as an industry we have focused and refocused our tunnel vision on the matter right in front of us at the expense of the previous problem.
  If we are
  
  Read more

• Innocent’s Helen Pomphrey joins Cawston Press as first marketing boss

  22-05-2017 18:11
  
  Soft drinks brand Cawston Press has appointed Innocent marketer Helen Pomphrey as its first full-time UK marketing director as the brand looks to accelerate growth.
  Pomfrey currently heads up Innocent’s Nordic region as head of marketing and transition project manager. She has been with Innocent for 10 years and was previously in charge of running the UK marketing team. She will join Cawston Press on 12 June.
  Cawston Press’s co-founder, Mark Palmer, previously the marketing boss at P
  
  Read more

• Advertisement

• Hotel Sales & Marketing Representation - UK Wide - Business for sale - Business Sale Report

  22-05-2017 16:51
  Hotel Sales & Marketing Representation - UK Wide - Business for sale
  Business Sale Report
  A growing and profitable hotel sales and marketing representation business. A strong reputation servicing high profile UK and International clients. UK-based, internationally operating, sales representation company: servicing a diverse range of clients ...
  
  Read more

• Hotel Sales & Marketing Representation - Business Sale Report

  22-05-2017 16:51
  Hotel Sales & Marketing Representation
  Business Sale Report
  A growing and profitable hotel sales and marketing representation business. A strong reputation servicing high profile UK and International clients. UK-based, internationally operating, sales representation company: servicing a diverse range of clients ...
  
  Read more

• Tanya Joseph: For brand safety, look to insight not algorithms

  22-05-2017 15:59
  
  Photographer: Rehan JamilBrand safety and the perils of online advertising have been in the news lately, but concerns about brand safety are not new.
  The issue of the editorial content sitting next to your ad has been something marketers have fretted about forever and a day. What airline CMO wants to see their latest ad sitting alongside news of a plane crash in the newspaper, or toymaker see a 48-sheet poster outside a park where a child has died? If it happens in print and out-of-home, y
  
  Read more

• The secrets of building heritage brands

  22-05-2017 13:56
  
  William Grant & Sons (WG&S) is not a company that many people know about, admits its UK marketing director Gary Keogh. However, many of its brands are household names – think Glenfiddich, Hendrick’s and Monkey Shoulder.
  And it takes building those brands incredibly seriously. The company’s approach is done through a programme called ‘dram by dram’. It is a set of five principles that have been designed to drive business growth, and are “unique” t
  
  Read more

• Advertisement

• Warburtons, Apple, Instagram: Everything that matters this morning

  22-05-2017 09:07
  
  Brits buying more home-grown FMCG brands
  UK consumers are increasingly opting for British grocery brands, according to Kantar Worldpanel’s fifth annual Brand Footprint ranking. The study, which measures which brands are most frequently bought by the most British consumers, reveals seven of the top 10 are home grown, up from six last year.
  Bolton-based Warburton tops the UK list with 84.2% of the population buying its products an average of 25.2 times a year.
  Rival bread brand Kingsmill has
  
  Read more

• Marks & Spencer, Facebook, Jaguar: Everything that matters this morning

  22-05-2017 09:07
  
  Marks & Spencer to report clothing sales slump
  Marks & Spencer is expected to post a 3% slump in its clothing and homewares sales as the festive revival appears short-lived.
  Reporting results for the first quarter of 2017 on Wednesday (24 May), the high street retailer is also expected to reveal a sharp fall in annual profits and a small decline in its underlying food business.
  These results come after a successful festive period during which Marks & Spencer saw a 2.3% jump in clothi
  
  Read more

• Instagram, Facebook, Aston Martin: Everything that matters this morning

  22-05-2017 09:07
  
  Instagram integrates direct response ads within its popular Stories function
  As it continues to evolve its Stories function, Instagram is now testing direct response ads for the Snapchat-esque feature.
  It means consumers who look at ads in Instagram Stories can now be prompted by brands to sign-up for a service or install an app.
  SumUp, an e-payment device company, has launched an ad on Stories that prompts people to swipe up to sign up for its service. According to Instagram, wh
  
  Read more

• Ford, Amazon, Aviva: Everything that matters this morning

  22-05-2017 09:07
  
  Amazon challenges Sky and BT with move into pay-TV
  Amazon is moving into the pay-TV space, a market dominated by Sky Virgin Media and BT. Amazon Channels will see the online firm offer individual subscriptions to more than 40 channels at a cost of between £1.49 and £9.99 a channel with no fixed contract.
  Broadcasters including Discovery, ITV and Eurosport have signed up, although others including Channel 4, UKTV and Channel 5 have not, with insiders telling The Telegraph the terms we
  
  Read more

• Facebook, Deliveroo, Aviva: Everything that matters this morning

  22-05-2017 09:07
  
  Facebook criticises authoritarianism and nationalism
  Mark Zuckerberg, founder and chief executive of Facebook, has declared that the “struggle of our time” is against the forces of authoritarianism and nationalism, as he sets out a political agenda for a more equal, connected world.
  Giving the commencement address to Harvard University, he said there was a “battle of ideas not nations” between those who are for the flow of trade and immigration and those who want to slow
  
  Read more

• Attribution is broken, here’s how to fix it

  22-05-2017 08:00
  
  Amid all of the current brand-safety brouhaha, it might be hard to remember that it was Facebook who ushered in the current season of scepticism by admitting that their metrics significantly inflated the reported reach of media on their platform.
  The response of Facebook’s EMEA head of marketing science Tony Evans was curiously unhelpful suggesting clients are more concerned with measurement than with metrics. Well, that’s alright then. Only in marketing could “measurement&rdq
  
  Read more

• US customer experience gets better and better

  22-05-2017 02:00
  
  NEW YORK/LONDON: The number of top US brands judged to be delivering outstanding customer experience has more than doubled since last year, a new study has revealed.What's more – and in a sign of how much ground UK brands need to make up...
  
  Read more

• United outlines brand recovery plan

  22-05-2017 02:00
  
  NEW ORLEANS: United Airlines, the air carrier, is seeking to develop industry-leading policies and customer experiences in order to strengthen its brand following a recent crisis which saw a passenger being dragged from an overbooked flight.Mark...
  
  Read more

• Publishers keep faith in affiliate marketing

  22-05-2017 02:00
  
  SAN FRANCISCO: Despite lingering concerns among publishers that their affiliate marketing revenue expectations have not been met, nearly nine-in-ten (86%) expect to maintain or increase their spend in the future, a new survey has found.Based on...
  
  Read more

• Partnerships boost public sector marketing

  22-05-2017 02:00
  
  LONDON: For the public and charity sectors, marketers can increase the long-term effects of a campaign by aligning with the expertise, exposure or the fame of a partner, an industry figure argues.Writing in the current issue of Admap, Charlie...
  
  Read more

• Mobile content scores with Chinese consumers

  22-05-2017 02:00
  
  SHANGHAI: China is already the largest retail e-commerce market in the world, an observation reinforced by a new survey which reveals the extent to which Chinese consumers now rely on social media and new technology when purchasing.Far more than...
  
  Read more

• Instagram is 'worst' for youth mental health

  22-05-2017 02:00
  
  LONDON: Instagram, the image-sharing platform, has been rated the worst social media site in terms of its negative impact on young people's mental health in the UK.That is according to the Royal Society for Public Health (RSPH) and the Youth...
  
  Read more

• Different values drive Asia's mothers

  22-05-2017 02:00
  
  SINGAPORE: Marketers must understand the diversity of mothers across Asia's many markets and not take a one-size-fits-all approach, according to a panel of client and agency-side experts."From the research to the insights, we see really different...
  
  Read more

Follow @sales_mrktinguk on Twitter!