Sales & Marketing news

• Sign up to our webinar on how to nail Instagram marketing with organic strategies

  19-05-2017 18:17
  
  The modern customer journey is complex. So it is important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programmes. Join Sarah Cunningham, head of demand generation at AdRoll EMEA, as she dives into the new world of Instagram marketing and highlights brands that are na
  
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• Are brands right to axe ads after a social media backlash?

  19-05-2017 18:09
  
  From FMCG and retail to travel and luxury, brands across every sector of the consumer landscape are communicating their social purpose in a bid to connect with customers.
  In order to resonate, the message must feel authentically connected to the brand’s values. Miss the mark, and as recent high profile casualties suggest, today’s savvy consumers are more than happy to use their voice on social media to punish a brand that let them down.
  McDonald’s was in the firi
  
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• Four challenges Heineken needs to overcome to make its non-alcoholic beer a success

  19-05-2017 17:01
  
  Heineken is the second biggest beer company in the world, behind just AB InBev. But it has designs on being the biggest. And to get it that it has a surprising strategy – to make non-alcoholic beer a mainstream drink.
  And so this week Heineken has launched ‘Heineken 0.0’. As the name suggests it has no alcohol, just 69 calories per bottle and is available in 14 markets. Apart from that, the only discernible difference from the bottles is that Heineken has changed the colour of
  
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• McDonald’s, Unilever and Virgin Trains: 5 things that mattered this week and why

  19-05-2017 14:08
  
  McDonald’s follows Pepsi’s lead to become the latest tone-deaf brand
  The latest brand looking to dethrone Pepsi as tone-deaf champion appears to be McDonald’s, with the fast food giant landing itself in hot water this week.
  Using death to sell a Filet-O-Fish was always going to be a bit of an ask and – following more than 100 complaints to the ASA – McDonald’s was forced to remove the controversial TV ad from all of its media channels.
  The
  
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• The Trump administration's plans to crack down on Wall Street are being called into question

  19-05-2017 07:27 via feedproxy.google.com
  
  Treasury Secretary Steven Mnuchin sat in front of the Senate Banking Committee on Thursday and attempted to explain the Trump administration's position on various economic policies, including the regulation of large banks.
  Mnuchin continually said that the administration supports a "21st Century Glass-Steagall," referring to the Depression-era bill that required commercial and investment banks to remain separate — except for the law's defining aspect.
  "We do think there are potential thing
  
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• TV pays for Aussie auto advertisers

  19-05-2017 02:00
  
  SYDNEY: Television delivers a significantly higher ROI for auto advertisers in Australia than any other advertising medium according to new research.A study commissioned by ThinkTV, the television marketing body, and conducted by marketing...
  
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• Tech giants tackle health

  19-05-2017 02:00
  
  BEIJING/SEATTLE: Tech giants in both Asia and America are entering the health space, as Alipay introduces free health insurance for users and US pharmacies feel the heat of a potential Amazon debut.Alipay, part of Chinese e-commerce behemoth...
  
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• Most creative leaves little impression

  19-05-2017 02:00
  
  LONDON: Few video ads deliver a strong emotional message that consumers will quickly absorb and that will remain with them long into the future, according to a new study which suggests marketers remain too focused on short-term outcomes.When...
  
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• Marketers must ensure programmatic accountability

  19-05-2017 02:00
  
  NEW YORK: Achieving transparency in the programmatic media buying ecosystem remains a serious challenge for marketers, as a new report reveals widespread use of undisclosed buying agreements and significant lack of knowledge about how it works.The...
  
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• Is content the future of fashion marketing?

  19-05-2017 02:00
  
  MUMBAI: Myntra, India's largest fashion e-commerce portal, publishes close to 50,000 pieces of fresh fashion content every year, as nearly half of adults in urban India – some 200m people - are consuming some form of content online for at...
  
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• Influencer marketing must evolve

  19-05-2017 02:00
  
  LONDON: Influencer marketing needs a radical rethink, away from big-name vloggers who deliver reach, and toward micro-influencers, who often enjoy greater engagement and could have a far greater impact on attitude and behaviour, an industry figure...
  
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• Do consumers grasp subtle changes in messaging?

  19-05-2017 02:00
  
  NEW YORK: "Resonant" ads, which use a twist in messaging and imagery to create multiple meanings and connection points, work better with "promotion-focused" than "prevention-focused" consumers, according to research published in the Journal of...
  
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