Sales & Marketing news

• ‘Facebook needs to do more than be open and honest about metrics errors’

  17-05-2017 17:06
  
  Another month, another Facebook measurement error. Its latest, revealed in a blog post yesterday, is the fifth admission since September and the 10th error it has found in its metrics.
  This time, the “bug” was found to be misattributing clicks on video carousel ads. What this means in practice is that if a user clicked on a video to watch it, Facebook thought they were clicking on a link to the brand’s website and charged the advertiser accordingly.
  Facebook was quick in its bl
  
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• Conservatives claim their model for the creative industries has been ‘imitated globally’

  17-05-2017 15:26
  
  The changes the Conservative Government has made to the UK’s creative industry have been so successful they have been imitated across the world, according to the minister of state for digital and culture Matt Hancock.
  Speaking at the first of four Creative Industries Federation events that will focus on the creative strategies of each of the four main parties (Conservatives, Labour, Liberal Democrats and the SNP), Hancock claimed that over the last eight years the Tories had made Britain &
  
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• Marketoonist on chatbots and the future of customer experience

  17-05-2017 15:16
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on chatbots and the future of customer experience appeared first on Marketing Week.
  
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• Why big companies need to act with a startup mentality when it comes to product launches

  17-05-2017 12:30
  
  Top brands should remain agile and not be scared to admit when a formula is no longer working, according to marketers from Nokia, Lego and Fatface.
  The brands were speaking at a Launch 360 event in London last week (11 May), where Sara Holt, global marketing director at Lego, spoke about her experience of product launches both in her current role and while at the BBC and UKTV.
  “Kill the old formulae. Just because you had success before, doesn’t mean you will again,” Holt said.
  
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• Lynx hints at return of ‘entertaining’ ads as it launches new men’s issues campaign

  17-05-2017 11:00
  
  Lynx says it has been “overwhelmed” by the positive reactions to its new, more serious, brand positioning, but adds its future communications will also look to entertain.
  It started a brand overhaul nearly three years ago, when it moved away from ‘babes in bikinis’ to focus on more pressing issues. Last year, for example, it honed in on raising awareness of male suicide in partnership with charity CALM.
  Rik Strubel, global vice president at Unilever’s Lynx brand, te
  
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• Spirits giants eye Indian weddings

  17-05-2017 01:33
  
  MUMBAI: Leading alcohol groups are increasingly working with wedding planners, delivering directly to the venues, and setting up pop-up bars at the celebrations, as weddings move away from highways and hotels.The development follows the decision...
  
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• Pharma brands face IoT challenge

  17-05-2017 01:33
  
  NEW YORK: The Internet of Things (IoT) will present pharmaceutical brands with a "conundrum" about how best to keep pace with changing consumer habits, a leading executive from Oglivy CommonHealth Worldwide has argued.Ritish Patel, EVP/Chief...
  
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• Nestle India pushes packaging for content strategy

  17-05-2017 01:33
  
  NEW DELHI: Nestle India is turning to product packaging as a key channel in its content marketing strategy, a senior executive at the company has revealed.According to Anamika Sirohi, Head of Visual Identity and Design at Nestle India, product...
  
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• Mobile remains a work in progress

  17-05-2017 01:33
  
  NEW YORK: The "year of mobile" has been and gone and the channel continues to gain support within businesses, but there remain significant gaps with regards to skills and learning, and many agencies feel their clients are still not truly ready for...
  
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• Health and convenience are on the menu during Ramadan

  17-05-2017 01:33
  
  DUBAI: As Muslims preparefor Ramadan, new research suggests that consumer consumption habits during the holy month are shifting, with greater emphasis being placed on healthy food and drink options and on convenience when breaking the fast.A...
  
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• Communications and social dominate app time

  17-05-2017 01:33
  
  LONDON: Facebook's suite of apps, including the flagship social network's own platform, WhatsApp, and Instagram, have pushed the communications and social media category to unprecedented dominance of the time users spend on apps, new research shows....
  
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• Asian travellers open to new luxury brands

  17-05-2017 01:33
  
  ASIA PACIFIC: Wealthy Asian travellers like to shop for global luxury brands when abroad and to plan ahead, but new research shows that two thirds end up buying brands they've never heard of before.The Asian Nomads study, from Publicis Media and...
  
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• Advertisers reluctant to address US Latinos

  17-05-2017 01:33
  
  NEW YORK: Advertisers are increasingly reluctant to market to Latino consumers for fear it will upset some in the United States' "new political environment," an industry figure says.Speaking to the Financial Times, Linda Lane Gonzalez, chair of...
  
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