Sales & Marketing news

• Tesco takes ‘inside out’ approach as it looks to shop floor workers for inspiration

  02-05-2017 15:32
  
  Tesco’s chief customer officer Alessandra Bellini says each of its ads are now directly inspired by a shop floor colleague, as it moves to an “inside out” marketing approach.
  Today (2 May), Tesco launched the ‘Little Helps to Healthier Living’ campaign. As part of the campaign, Tesco will lower the price of fruit and vegetables; provide ‘Little Swap’ signposts in-store alerting consumers to healthier alternatives; put fresh fruit at checkouts; and launch
  
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• Tesco takes ‘inside out’ approach as it looks to shop floor colleagues for inspiration

  02-05-2017 15:32
  
  Tesco’s chief customer officer Alessandra Bellini says each of its ads are now directly inspired by a shop floor colleague, as it moves to an “inside out” marketing approach.
  Today (2 May), Tesco launched the ‘Little Helps to Healthier Living’ campaign. As part of the campaign, Tesco will lower the price of fruit and vegetables; provide ‘Little Swap’ signposts in-store alerting consumers to healthier alternatives; put fresh fruit at checkouts; and launch
  
  Read more

• Tesco takes ‘inside out’ approach as it looks to colleagues for inspiration

  02-05-2017 15:32
  
  Tesco’s chief customer officer Alessandra Bellini says each of its ads are now directly inspired by a shop floor colleague, as it moves to an “inside out” marketing approach.
  Today (2 May), Tesco launched the ‘Little Helps to Healthier Living’ campaign. As part of the campaign, Tesco will lower the price of fruit and vegetables; provide ‘Little Swap’ signposts in-store alerting consumers to healthier alternatives; put fresh fruit at checkouts; and launch
  
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• P&G, Adidas, YouTube: Everything that matters this morning

  02-05-2017 09:00
  
  YouTube courts brands with premium content
  YouTube is attempting to turn around a disastrous start to 2017, which has seen a number of big-name brands pull advertising for the service, with a focus on premium content and celebrity tie-ups at its annual Brandcast event in the US.
  The video site trotted out a number of celebrities, including James Corden, Kevin Hart and Ellen DeGeneres, who will all appear in original series on the free, ad-supported service. It is part of a big push into original
  
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• Facebook, Twitter, Subway: Everything that matters this morning

  02-05-2017 09:00
  
  Facebook denies targeting teens who feel ‘useless’
  Facebook has denied it is targeting insecure young people in order to push advertising, amid a row over a leaked document.
  A research paper, reported on but not published by The Australian newspaper, was said to go into detail about how teenage users post about self-image, weight loss and other issues.
  The document said Facebook had the ability to monitor photos and other posts for users who may be feeling “stressed”, &ld
  
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• Facebook, BBC, Morrisons: Everything that matters this morning

  02-05-2017 09:00
  
  Facebook says it is becoming ‘easier for advertisers’ as it toasts strong Q1 numbers
  In the first quarter to 31 March, Facebook saw its revenues increase by 49% to $8 billion, with adadvertising revenue up 51% to $7.8bn.
  Perhaps unsurprisingly, the sheer majority (85% or $6.7bn) of revenue came from mobile advertising, as video and Instagram continue to dominate. Desktop ad revenue also grew (up 22%) despite an ad blocking-led decline in desktop usage.
  Facebook says th
  
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• Apple, Sainsbury’s, ITV: Everything that matters this morning

  02-05-2017 09:00
  
  Apple iPhone sales tumble despite rising revenue
  Sales of Apple’s iPhone fell by 1% year-on-year during the first three months of 2017 , dropping from 51.2 million to 50.8 million units sold.
  CEO Tim Cook blamed the “pause” in sales on customers waiting to upgrade to the 10th anniversary iPhone, which will be released later this year.
  Sales of the iPhone 7 Plus did, however, help grow overall iPhone revenue by 1% to $33.2bn (£25.7bn). The dip in unit sales was a
  
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• Why shared experiences are the next frontier for virtual reality

  02-05-2017 08:00
  
  Google, Facebook, Samsung and HTC have all developed and launched VR products, and brands are increasingly looking to create content for these platforms.
  Statista predicts the total number of active virtual reality users will reach 171 million by 2018, while revenues from VR software is forecast to achieve a 3,000% increase in four years.
  But as consumer behaviour changes brands need to move VR from a singular experience to a shared one.
  Creative studio Framestore’s Mike McG
  
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• Thomas Barta: Facts alone aren’t enough to change people’s minds

  02-05-2017 08:00
  
  Shortly before the 2016 US presidential election, a nuclear bomb hit the Trump campaign. A video showing Trump making sexist remarks about women was leaked. What happened next was more puzzling than the video itself: even among female supporters, Trump’s approval ratings didn’t really move much.
  Facts, it seems, aren’t always enough to change people’s minds. But what does?
  Often, after a talk, someone will say to me: “I’d love to try what you suggest, but my b
  
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• United Airlines' reputation nosedives

  02-05-2017 02:00
  
  NEW YORK: Negative perceptions of United Airlines' corporate reputation increased 500% following the April 9 passenger incident, according to new research.That the reputation of United Airlines has taken a beating in the wake of last month's...
  
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• San Miguel taps desire for 'rich' experiences

  02-05-2017 02:00
  
  LONDON: Millennial consumers value experiences more than possessions, an attitude that San Miguel, the Spanish beer brand, believes is no passing fad and one that can underpin its strategy for some time to come.Last year San Miguel introduced its...
  
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• Original digital video gets boost

  02-05-2017 02:00
  
  NEW YORK: Advertisers are investing more of their growing digital budgets in original video programming, new research has indicated.The fourth annual Digital Content...
  
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• Metrics matter for Dr Pepper Snapple

  02-05-2017 02:00
  
  ORLANDO, FL: Dr Pepper Snapple Group, the soft drinks manufacturer, is seeking enhanced metrics to help maximise the impact of its marketing spend.Blaise D'Sylva, VP/Media for Dr Pepper Snapple Group, discussed this subject at the Association of...
  
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• Masters of Marketing Awards entry deadline extended

  02-05-2017 02:00
  
  The deadline to enter Marketing Week’s Masters of Marketing Awards has been extended to the 15 May, giving you two extra weeks to be part of the UK’s biggest marketing awards.
  The Masters is unique among marketing awards in its scope and prestige, with 36 categories judged by some of the biggest names in marketing.
  The awards celebrate every aspect of a marketer’s job from strategy through to execution. There are awards for sector and channel masters as well as ‘Special M
  
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• Facebook rejects accusation it exploits vulnerable

  02-05-2017 02:00
  
  SYDNEY: Internal Facebook documents indicate that it has carried out research in Australia enabling it to target young people at vulnerable moments, but the social media giant has rejected any suggestion such information has been sold to...
  
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• China's luxury market recovers

  02-05-2017 02:00
  
  BEIJING/NEW YORK: Luxury brands have detected an upturn in China, although observers have cautioned that the nature of market has changed since the last boom and that brands will need a different approach to be successful.Hermès, for...
  
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• JAMIE DIMON: 'Is that the America we wanted?'

  02-05-2017 00:37 via feedproxy.google.com
  
  Jamie Dimon, the chief executive of JPMorgan Chase, thinks lower taxes and deregulation to make it easier to set up a business would help restore some of America's "can do" attitude. He discussed his views on everything from inequality to his membership in the Democratic party, at an event that was broadcast on Periscope. 
  Here are some highlights:
  America has a number of problems: "We've left behind a lot of Americans, and we made a mistake. We made a lot of mistakes, and we've h
  
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