Sales & Marketing news

• Tesco concedes rising food prices are causing a ‘resurgence’ at the discounters

  12-04-2017 15:50
  
  Tesco returned to sales growth for the first time since 2009/10 in 2016, with like-for-like sales at its core UK business increasing by 0.9%. Pre-tax profits for the year to 29 February 2017 fell 28% to £145m; a decline that reflected one-off costs it had to make to conclude a separate probe into its 2014 profits scandal.
  On balance the results are good news for Tesco, with some analysts claiming they complete a turnaround chief executive Lewis has steered since joining the business back i
  
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• Tesco admits rising food prices are causing a ‘resurgence’ at the discounters

  12-04-2017 15:50
  
  Tesco returned to sales growth for the first time since 2009/10 in 2016, with like-for-like sales at its core UK business increasing by 0.9%. Pre-tax profits for the year to 29 February 2017 fell 28% to £145m; a decline that reflected one-off costs it had to make to conclude a separate probe into its 2014 profits scandal.
  On balance the results are good news for Tesco, with some analysts claiming they complete a turnaround chief executive Lewis has steered since joining the business back i
  
  Read more

• Telecoms industry told to ‘up its game’ on customer service

  12-04-2017 15:05
  
  The telecoms industry has been told to “up its game” on customer service after a new report by Ofcom revealed issues around the quality and speed of service and how customer calls and complaints are dealth with.
  The report found that while 92% of mobile customers, 89% of landline customers and 87% of broadband customers are ‘satisfied’ with their service, the level of service varies across providers.
  For example, Virgin Media and TalkTalk had the highest proportion of bro
  
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• Mark Ritson: United’s CEO makes a mockery of the word ‘leadership’

  12-04-2017 14:28
  
  Everywhere you look these days you can find definitions, articles and whole speeches about what it takes to lead. Leaders are empathetic. Leaders are disruptive. Leadership means being agile. Leadership means staying fixed on one path. Leaders are friendly and aloof. Leaders are introverts and extroverts. Leaders are this. But they are also that. Blah, blah, blah, blah, blah.
  Let me add to this increasingly confusing and convoluted area with my own helpful definition. Leaders have to fucking le
  
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• Director of UK & International Sales & Marketing - The Bookseller

  12-04-2017 12:58
  Director of UK & International Sales & Marketing
  The Bookseller
  We are looking for someone with demonstrable experience in international sales to join a fantastic, and significantly growing, independent publisher as their Director of International Sales & Marketing. Based in the UK, you will be responsible for ...
  
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• Marriott and Wyndham on how they built a successful app strategy

  12-04-2017 12:43
  
  Apps, on average, lose 75% of daily active users within 90 days of being installed, claims Marriott International. Given that high churn rate, it might seem expensive and time consuming to build an app, especially given the competition in the hotel sector.
  Yet Marriott still sees its app as a key way to reach customers. And it has recently updated the app to go beyond “transactions and one-size-fits-all content”, with the aim of personalising the user experience.
  Driving actions
  It h
  
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• Marriott and Wyndham explain the key to a successful app strategy

  12-04-2017 12:43
  
  Apps, on average, lose 75% of daily active users within 90 days of being installed, claims Marriott International. Given that high churn rate, it might seem expensive and time consuming to build an app, especially given the competition in the hotel sector.
  Yet Marriott still sees its app as a key way to reach customers. And it has recently updated the app to go beyond “transactions and one-size-fits-all content”, with the aim of personalising the user experience.
  Driving actions
  It h
  
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• M&S and Hyatt on how to deliver a seamless customer experience

  12-04-2017 08:00
  
  Ask brands across any industry or discipline and you are likely to find that their main goal for 2017 is delivering a seamless, personalised customer experience.
  Achieving this level of experience comes from putting the customer at the heart of the business, using data and rich insight to gain a single customer view and, importantly, having an agile team structure in place to deliver.
  Removing silos is an essential part of the process at a time when brands continue to make structural change
  
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• DALIO: 'I don't think we're going to have a radical change in the economy'

  12-04-2017 05:36 via feedproxy.google.com
  
  Ray Dalio, founder of hedge fund giant Bridgewater Associates, is cautious about the effects of coming changes to fiscal policy and regulations.
  During the campaign and early days of his administration, President Donald Trump has promised sweeping changes to economic policy, from a major tax reform to a huge infrastructure initiative to slashing regulations.
  One of the goals of all those far-reaching policies is to dramatically increase the rate of GDP growth to somewhere between 3 and 4%, well
  
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• WARC Prize for Asian Strategy: judges named

  12-04-2017 01:10
  
  SINGAPORE: Top executives from financial brands Visa and Prudential are among the judging panel for the 2017 WARC Prize for Asian Strategy, which rewards the best strategic thinking in the region.From the client side, Anita Kanal, Senior Director,...
  
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• United Airlines counts cost of 're-accommodation'

  12-04-2017 01:10
  
  CHICAGO: After video footage of a United Airlines passenger being forcibly removed from an overbooked flight was posted online, the actions of the airline's chief executive officer in backing his staff anddescribing the passenger as "disruptive...
  
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• TV viewers build bespoke bundles

  12-04-2017 01:10
  
  LONDON/NEW YORK: Consumers are spending more than ever before on TV services as viewers build bespoke bundles of TV, VOD, and SVOD, rather than leaving their pay TV providers, according to a new report.A study by market analysts Ampere Analysis,...
  
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• Mobile video requires different strategy: Facebook

  12-04-2017 01:10
  
  SINGAPORE:Brands can extract extra mileage from television commercials by adapting them to mobile video formats but should be aware the two formats require different creative strategies, a senior marketer at Facebook has said.In an exclusive...
  
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• Mobile video drives digital adspend growth

  12-04-2017 01:10
  
  LONDON: Mobile's share of digital advertising expenditure in the UK has grown ninefold over the past five years, with spending on mobile video more than doubling during 2016, new figures show.According to the Digital Adspend Report, from trade...
  
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• Media neutrality vital in multichannel planning

  12-04-2017 01:10
  
  LONDON: Consumers use a mix of media, so brands must follow suit. However, an effective multichannel strategy needs to maintain clarity around the task and target audience in relation to brand growth, and be media neutral in opportunity evaluation,...
  
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• Georgia-Pacific's bias-free brand strategy

  12-04-2017 01:10
  
  NEW YORK: Georgia-Pacific, the paper products company, is seeking to ensure its brands are delivering in terms of female equality when it comes to advertising creative, media buying and beyond.Douwe Bergsma, CMO at the Atlanta, Georgia-based...
  
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• Brands differ on GST

  12-04-2017 01:10
  
  MUMBAI: As the implementation of India's Goods and Services Tax (GST) nears, two of the country's largest consumer goods companies are taking opposite views of the reform's impact, but, regardless, Indian consumers can expect to pay more for soaps,...
  
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• IAB insists Google controversy ‘won’t slow things down’ as digital ad spend hits £10bn

  12-04-2017 01:01
  
  Digital advertising spend grew 17.3% in 2016 – its fastest rate of growth for nine years – pushing it above the £10bn mark for the first time, according to the Internet Advertising Bureau [IAB] UK and PwC’s annual digital ad spend report.
  The growth was driven by a marked rise in mobile ad revenues, which were up a headline-grabbing 50.8% to £3.87bn. Mobile now accounts for 38% of all digital ad spend in the UK – up from just 4% five years ago.
  Mobile now domi
  
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