Sales & Marketing news

• Coke Life, Unilever & Pepsi – 5 things that mattered this week

  07-04-2017 15:11
  
  Coke axes Coca-Cola Life brand as sales tumble
  Coca-Cola is to axe its Life brand in the UK from June as sales continue to fall. Coca-Cola Life, which accounts for just under 1% of the company’s trademark sales, has been dogged by poor performance since launching in 2014. The product is marketed as a more natural alternative to other Coke variants as it is partially sweetened with stevia extract.
  READ MORE: ‘Coca-Cola Life’s demise always felt inevitable’
  During the year
  
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• Women no longer need to channel Joan Collins to get ahead, says Mars boss

  07-04-2017 15:07
  
  Women no longer need to wear Joan Collins shoulder pads to get ahead in the workplace, according to Fiona Dawson, global president of food, drinks and multisales at Mars.
  She tells Marketing Week: “In the 1980s you had to take on this tough, Joan Collins approach whereby you had to get on with it, play hard and work harder. This is no longer the case.
  “It’s now more about individuality. Some people may still choose to take that approach but you need to decode your own leadershi
  
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• Starbucks pushes ‘craft’ credentials with cold coffee focus

  07-04-2017 14:58
  
  Starbucks is focusing on cold coffee in a bid to respond to changing consumer trends and attract a younger audience into its stores.
  The brand revealed three new cold coffee options at the London Coffee Festival yesterday (6 April) as part of its ‘Cold Craft’ range.
  The line-up includes Starbucks Nitro Cold Brew, which uses nitrogen to “unlock the natural sweetness of the coffee”, Cold Brew Vanilla Sweet Cream, and Cappuccino Freddo – a dark espresso that is poured
  
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• Why the Pepsi scandal shows the importance of diversity and market research

  07-04-2017 12:16
  
  At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm.
  Laying down the gauntlet to ad agencies, he barked: “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 pieces of content a year. Instead of taking six months to develop an ad, we have six hours or six days. And instead of it costing $2m, it needs to cost $20,000.”
  Pepsi
  
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• Pepsi’s ad failure shows the importance of diversity and market research

  07-04-2017 12:16
  
  At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm.
  Laying down the gauntlet to ad agencies, he barked: “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 pieces of content a year. Instead of taking six months to develop an ad, we have six hours or six days. And instead of it costing $2m, it needs to cost $20,000.”
  Pepsi
  
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• Unilever announces major shake-up

  07-04-2017 02:00
  
  LONDON: Unilever has confirmed plans to sell its €6bn spreads business, including such well-known brands as Flora and Stork, following an extensive strategic review of its operations that may also affect the Anglo-Dutch FMCG...
  
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• Twitter Lite targets emerging markets

  07-04-2017 02:00
  
  SAN FRANCISCO: Unlike Facebook, Twitter has found it hard to develop a large user base in emerging markets, so the messaging network is hoping that its launch of a new slimmed down and data-optimised version will remedy the situation.Called...
  
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• Thailand is best for online brand safety

  07-04-2017 02:00
  
  SINGAPORE: Thailand has the safest online advertising environment in Southeast Asia as well as offering the highest rate of viewable ads across both display and video, according to a new study.Integral Ad Science (IAS), a global technology and...
  
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• One in five UK consumers boycott brands

  07-04-2017 02:00
  
  LONDON: Every brand knows that establishing trust with their customers is vital, but this point has been reinforced by a new survey that found a fifth (21%) of UK consumers have boycotted a brand following a scandal or negative press.Furthermore,...
  
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• Google hires comScore to improve online safety

  07-04-2017 02:00
  
  WASHINGTON DC: Cross-platform measurement firm comScore is partnering Google to help the embattled internet giant improve the independent brand safety reporting of ads served on YouTube.Announcing the initiative in a statement, comScore said it...
  
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• Brands should avoid 'hedonic contamination'

  07-04-2017 02:00
  
  NEW YORK: In a new paper in the Journal of Advertising Research (JAR), an international research team counsels marketers not to over-reach in their advertising and product placement efforts – or else risk causing what is known as "hedonic...
  
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• Asian retailers struggle with cross-device metrics

  07-04-2017 02:00
  
  SINGAPORE: Retailers in Southeast Asia who are not up to speed with their cross-device measurement risk miscalculating key metrics and return on investment for up to 41% of their online transactions, a new study has revealed.Ad technology firm...
  
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