Sales & Marketing news

• Fed officials haven't stopped holding private meetings even after a criminal probe into leaks

  11-04-2017 23:37 via feedproxy.google.com
  
  On March 23, Federal Reserve vice chair Stanley Fischer was the keynote speaker at a Brookings Institution dinner in Washington, DC.There, he gave prepared remarks on regulatory policy and the Fed's response to the financial crisis and took questions from the audience on the highly market-sensitive topic of interest rate policy.Federal Reserve officials give speeches all the time. What makes this one notable is that it was closed to the public, Fischer's prepared comments have not been made
  
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• There's a simple economic reason why the United Airlines incident happened — and why it will probably happen again (UAL)

  11-04-2017 21:48 via feedproxy.google.com
  
  United Airlines has a bit of a mess on its hands, and there's a simple economic reason as to why.
  The airline is in hot water after a passenger was dragged from a United Airlines flight for refusing to give up his seat. 
  United's stock has fallen on Tuesday after a video of the incident caused an uproar on social media.
  While the incident may seem like a perfect storm of social media outrage and empathetic understanding after a customer service disaster (not to mention s
  
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• UNDERCOVER IN AN IPHONE FACTORY: What it's really like to work in a Chinese mega-factory, according to a student who spent 6 weeks there (AAPL)

  11-04-2017 21:29 via feedproxy.google.com
  
  Imagine going to work at 7:30 every night and spending the next 12 hours, including meals and breaks, inside a factory where your only job is to insert a single screw into the back of a smartphone, repeating the task over and over and over again.
  During the day, you sleep in a shared dorm room, and in the evening, you wake up and start all over again.
  That's the routine that Dejian Zeng experienced when he spent six weeks working at an iPhone factory near Shanghai, China, last summer. And it's s
  
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• DALIO: There's not going to be another 2008-style crash, but there will be 'a gradual noose tightening'

  11-04-2017 20:58 via feedproxy.google.com
  
  Ray Dalio, the founder of the world's largest hedge fund firm Bridgewater Associates, says investors shouldn't expect another crisis like that in 2008 – but that there is still going to be "a gradual noose tightening."
  Dalio made the comments in an interview with Business Insider's global editor in chief Henry Blodget on The Bottom Line, Business Insider's new weekly business news show. You can watch the full interview here.
  "It's not like 2007, 2008," Dalio said. "In 2008, we c
  
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• Warren Buffett's Berkshire Hathaway lost up to $58.5 million after the United debacle (UAL, BRK.A)

  11-04-2017 20:55 via feedproxy.google.com
  
  Berkshire Hathaway, the largest owner of United Continental Holdings shares, lost up to $58.5 million as the stock fell on Tuesday.
  That's a lot of money for most of us, but not for Warren Buffett, Berkshire's chairman, who is worth $75 billion according to Bloomberg. 
  Berkshire owns 28.9 million United shares, or about 9% of all outstanding shares, according to Bloomberg. As of Monday's close, that stake was worth $2.07 billion. 
  United's shares fell by up to 4% as a vi
  
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• Tesla shares could go higher — but investors shouldn't get overconfident (TSLA)

  11-04-2017 19:37 via feedproxy.google.com
  
  Over the past two weeks, Tesla has shattered its previous trading peaks and surged even higher. The carmaker, which has only been around for a decade and sells less than 100,000 vehicles per year, now has a bigger market cap than General Motors and Ford.
  Much of the gains has been notched since early this year, when Tesla rallied based on pretty much nothing. Some analysts have pointed to first-quarter deliveries that came in at about 25,000 vehicles, putting Tesla on a path to sell roughly 15,0
  
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• 'The Fate of the Furious' could make $400 million over the weekend and top 'Furious 7'

  11-04-2017 19:27 via feedproxy.google.com
  
  March holdovers "Beauty and the Beast" and "The Boss Baby" are the only things keeping the Hollywood box office afloat right now, so Universal's "The Fate of the Furious" couldn't come at a better time.
  The eighth movie in the "Fast and Furious" franchise (opening Friday), with wall-to-wall hype, is projected to take in major coin over the weekend, and it could even top the unprecedented success of "Furious 7." Estimates range between $380 million and $400 million worldwide, according to Va
  
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• Bitcoin is spiking

  11-04-2017 19:24 via feedproxy.google.com
  
  Bitcoin is up 1.3% at $1,227 a coin as traders move into the cryptocurrency amid a scramble for safety. Tuesday's bid comes following rising political tensions in the Middle East and on the Korean Peninsula which caused a steep sell off in risk assets. While those assets have clawed back their losses, bitcoin and other plays like the yen are holding onto their gains. 
  Tuesday's advance has the cryptocurrency trading at its best level since March 16, the day before worrie
  
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• Trump just said small businesses were 'unable to borrow from banks' — but small-business owners disagree

  11-04-2017 18:54 via feedproxy.google.com
  
  In a meeting with some of the most powerful CEOs in the world on Tuesday, President Donald Trump argued that small businesses were struggling to find financing.
  "So many people come to see me — I see them all the time — small businesses that are unable to borrow from banks," Trump said. "They never had a problem five, six, seven, 10 years ago. They had great bankers, great relationships, now they can't borrow."
  The president blamed the post-financial-crisis Dodd-Frank banking regula
  
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• Marketoonist on digital natives

  11-04-2017 18:01
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on digital natives appeared first on Marketing Week.
  
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• The Japanese yen just spiked to its highest level since November

  11-04-2017 17:29 via feedproxy.google.com
  
  The Japanese yen is climbing.
  The yen is up by 1.1% at 109.70 per dollar as of 10:59 a.m. ET. It was up by just 0.3% at 110.62 per dollar earlier in the morning.
  This is the first time the yen has cracked through 110 since November 2016. It's up about 5.8% against the dollar since the start of the year.
  Betting on yen appreciation is popular during periods of heightened uncertainty as the currency is traditionally considered to be a "risk-off" trade.It's notable that the current yen ap
  
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• United Airlines is taking a hit after forcibly kicking a passenger off a plane (UAL)

  11-04-2017 17:17 via feedproxy.google.com
  
  Shares of United Continental are under pressure on Tuesday, down 4.3% at $68.47 a share, amid the fallout from an incident where a passenger was forcibly removed from a plane by airport police.  
  The passenger suffered injuries to his face, and was taken to the hospital for treatment, after refusing to give up his seat on an overbooked flight from Chicago to Louisville. 
  United's stock didn't react negatively to the news on Monday, ending the session higher by 0.9%
  
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• Treasury yields are sinking

  11-04-2017 17:11 via feedproxy.google.com
  
  Treasury yields are plunging as traders rush for safety amid renewed uncertainty surrounding geopolitical tensions in the Middle East and on the Korean peninsula. Aggressive buying has yields down as much as 7 basis points in the belly of the curve , and testing their recent lows. 
  Here's a look at the scoreboard as of 11:06 a.m. ET:
  2-year -4 bps @ 1.234%
  3-year -5.5 bps @ 1.465%
  5-year -6.6 bps @ 1.834%
  7-year -6.8 bps @ 2.113%
  10-year -6.5 bps @ 2.302%
  30-year&nb
  
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• Stocks are sliding

  11-04-2017 17:08 via feedproxy.google.com
  
  U.S. stocks edged lower on Tuesday as rising geopolitical tensions in the Middle East and the Korean peninsula pushed investors to safe-haven assets such as gold.
  The White House said on Monday President Donald Trump was open to authorizing additional strikes on Syria if its government uses chemical weapons again or deploys barrel bombs, while North Korea warned of a nuclear attack on the United States if provoked as a U.S. Navy strike group moved towards the western Pacific.
  Prices of safe-have
  
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• GOLDMAN SACHS: Hedge funds might finally have something to be happy about (GS)

  11-04-2017 16:18 via feedproxy.google.com
  
  Hedge funds have taken a beating over the past few years. Several big name funds have shut down, and performance in many cases has been underwhelming.
  But, Goldman Sachs just noticed a small glimmer of hope.
  Last quarter, investors added more money to hedge funds than they took out, according to a private client survey that the bank compiled. It was the first time in over a year that funds saw net inflows.  
  The uptick is nothing big: about $2.8 billion, or 1.09% of assets co
  
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• Job openings rise more than expected, hires fall

  11-04-2017 16:03 via feedproxy.google.com
  
  Job openings in the US increased to 5.743 million in February, more than expected, according to the Bureau of Labor Statistics. 
  Economists had forecast that job openings were little changed at 5.656 million, according to Bloomberg. New positions in January were revised slightly lower to 5.625 million.  
  The quits rate, which is a gauge of how confident workers are in being able to find new jobs if they resign, slipped to 2.1% from its postrecession high of 2.2%. 
  The hi
  
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• Guardian’s David Magliano reflects on the ‘humiliation’ of England’s 2018 World Cup bid

  11-04-2017 16:03
  
  Seduced by advertising after an engineering education and a post at Shell as a business process analyst, David Magliano’s career journey moved into the agency world and then spanned startups, Olympic and World Cup bids, a retailer in turmoil and a news industry in the midst of building a new business model.
  Magliano’s career moments include feeling “exhausted” at the management buyout of British Airways’ low-cost airline Go, which was then bought by easyJet, f
  
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• Guardian’s David Magliano on moving from engineering to advertising and the ‘humiliation’ of England’s 2018 World Cup bid

  11-04-2017 16:03
  
  Seduced by advertising after an engineering education and a post at Shell as a business process analyst, David Magliano’s career journey moved into the agency world and then spanned startups, Olympic and World Cup bids, a retailer in turmoil and a news industry in the midst of building a new business model.
  Magliano’s career moments include feeling “exhausted” at the management buyout of British Airways’ low-cost airline Go, which was then bought by easyJet, f
  
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• Dialog Semiconductor plunges after analyst warns Apple may use fewer of its chips

  11-04-2017 15:38 via feedproxy.google.com
  
  Dialog Semiconductor shares fell by as much as 16% on Tuesday after an analyst warned that Apple may use fewer of the company's chips in the iPhone. 
  Karsten Iltgen, an analyst at Bankhaus Lampe, said in a note that there is "strong evidence" Apple is working on its own power-management integrated circuits, according to Bloomberg. About 80 engineers at Apple are working on chips for use as soon as 2019, he said, citing unnamed industry sources. He downgraded the stock to "sell" from "h
  
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• DALIO: 'I'm worried about what the next downturn might look like'

  11-04-2017 15:30 via feedproxy.google.com
  
  Ray Dalio, the founder of the world's largest hedge fund firm, Bridgewater Associates, says he's worried about what the economy will be like in two to three years.
  "I'm worried about what the next downturn might look like," Dalio said.
  He made the comments in an interview with Business Insider's global editor-in-chief, Henry Blodget, on "The Bottom Line," Business Insider's new weekly business news show. You can watch the full interview here.
  "All of these tensions will be exacerbated," Dalio ad
  
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• Ed Pilkington: Specialists, not brand managers, are the future of marketing

  11-04-2017 13:39
  
  One of the hottest topics around seems to be how to construct a marketing department in an age of such rapid change. We hear lots of debate around generalists and specialists and what the right balance is. One thing is for sure: the old model has gone and there isn’t a perfect new model. Evolution and change will be key.
  When building a department you have to go back to what you want to achieve, and then work out how to deliver that. In a world of change it is interesting that the core el
  
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• Richard Johnstone joins Focusrite as UK Sales and Marketing Manager - miPRO

  11-04-2017 13:38
  
  miPRO
  Richard Johnstone joins Focusrite as UK Sales and Marketing Manager
  miPRO
  Focusrite has announced the appointment of Richard Johnstone as its new UK sales and marketing manager. Johnstone joins from Propellerhead where he was partner marketing manager for UK, Benelux and Germany. Previous roles include UK ...en meer »
  
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• Richard Johnstone joins Focusrite as UK Sales and Marketing ... - miPRO

  11-04-2017 13:21
  miPRO
  Richard Johnstone joins Focusrite as UK Sales and Marketing ...
  miPRO
  With a fantastic product lineup and exciting plans for the future, I am looking forward to working with Damian and the team to further grow and develop the UK ...en meer »
  
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• Byron Sharp and Mark Ritson to go head-to-head at the Festival of Marketing

  11-04-2017 09:00
  
  Two of the titans of the marketing industry are set to go head-to-head at the Festival of Marketing in what is sure to be one of the most important debates this year.
  In one corner, brand consultant, academic and award-winning Marketing Week columnist Mark Ritson will assess the impact of Sharp’s book ‘How Brands Grow’ and the areas where he believes it still falls short.
  In the other corner, Byron Sharp, who has the attention of some of the world’s biggest brands, will r
  
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• India's Snapdeal and Flipkart could merge

  11-04-2017 01:58
  
  NEW DELHI/TOKYO: SoftBank, the Japanese telecoms and internet giant, is reported to be in advanced talks as it seeks to engineer a merger between Snapdeal and Flipkart, two of India's largest domestic e-commerce players.According
  
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• Google row shows 2017 is a data 'game changer'

  11-04-2017 01:58
  
  GLOBAL: The brand backlash over ads appearing on web sites that promote extremism are part of a seismic shift in the use of data taking place in marketing this year, the head of the I-COM annual data summit has said.Speaking ahead of the 2017...
  
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• Fewer discounts lift costs for UK shoppers

  11-04-2017 01:58
  
  LONDON: Recent modest increases to food and drink prices in the UK have often been blamed on Brexit, the country's decision to leave the European Union, but a new report suggests the trend is almost entirely due to fewer promotions.Research firm...
  
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• Facebook adds new action tools for publishers

  11-04-2017 01:58
  
  SAN FRANCISCO: Starting this week, Facebook is rolling out call-to-action features to all publishers using its Instant Articles format that are aimed at helping publishers to drive more digital conversions.The new tools mean that users can sign up...
  
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• Curated content is digital marketing's future

  11-04-2017 01:58
  
  NEW YORK: Digital marketing may have to evolve over the next decade into a more curated and algorithmically targeted service as consumers struggle with the mass of messaging that comes their way, according to a trio of analysts from Forrester. ...
  
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• Brands need to heed behavioural economics

  11-04-2017 01:58
  
  NEW YORK: Marketers need to consider factors such as short-termism, "hyperbolic" discounting and other principles from behavioural economics as they seek to build connections with consumers, a leading executive from FCB has argued.Matthew Willcox,...
  
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• AB InBev cites culture, talent as innovation drivers

  11-04-2017 01:58
  
  SYDNEY:Building an innovation culture at a large brand begins with hiring the right people, a senior executive at Anheuser-Busch InBev has said.According to Tina Wung, Global Head of Innovation for the brewing giant, which owns brands such as...
  
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• CFOs back marketing as 31% say they will raise budgets over the next year

  11-04-2017 01:01
  
  A new global study has suggested chief financial officers are planning on giving their backing to marketing.
  According to a report by American Express and Institutional Investor, which surveyed 100 of the most senior finance executives at major brands, 31% plan to increase their investment in advertising, marketing and PR over the next 12 months, with 57% planning to maintain previous levels of investment.
  In fact, only 12% of the CFOs questioned – of which more than half work for companie
  
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