Sales & Marketing news

• Insight-led, motivational and behaviour changing: The key to effective marketing

  10-04-2017 19:00
  
  Whatever the objective, effectiveness is arguably the key measure all marketers should judge success by. Shifts in the media landscape, new platforms and changing demands from the c-suite may have changed how it is measured but has it changed how marketers define effectiveness?
  Ahead of the deadline (1 May) for Marketing Week’s Masters of Marketing Awards, we caught up with some of the judges for the awards and asked them what they think makes effective and, yes, masterful marketing.
  Anna
  
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• Samsung, Nationwide & Direct Line: The 10 biggest TV advertisers in March

  10-04-2017 15:18
  
  Samsung has topped a list of the biggest TV advertisers by airtime in March, according to information compiled by data science company 4C.
  Samsung came in at number one with 1,964 minutes of TV airtime across both free and pay-to-view TV. That was up 60% compared to the previous month and meant it rose in the rankings from 7th to 1st place.
  The ad shows engineers and technicians at Samsung revealing all the safety and quality tests one of its smartphones goes through before it is launched. It fo
  
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• Are PRs wasting too much time at work?

  10-04-2017 13:34
  
  Do you feel as if you are wasting vital time at your job? How much time do you spend on tasks without knowing just how, exactly, they contribute to your work? Does it all feel like a waste of time? And more to the point, what would make your job more efficient?
  Everybody wastes some time at work. A study by Sharp Europe revealed that 34% of respondents had fallen asleep in meetings, which says a lot about the value of those meetings. Meanwhile, chief financial officers told a survey by recruiter
  
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• How to drive digital effectiveness on a shoestring

  10-04-2017 13:08
  
  Mixing data-driven insights with programmatic targeting helped Australian swimming pool company Narellan Pools drive sales, cut ad spend and devise an IPA Effectiveness award-winning campaign. 
  Working with Australian agency Affinity, the team cross-referenced five years’ worth of Narellan Pools’ first-party data, including sales, site analytics, leads and conversion rates, with five years of third-party data spanning the weather and consumer confidence.
  The research f
  
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• Focusrite announces new UK sales and marketing manager - Audio Media International

  10-04-2017 11:53
  
  Audio Media International
  Focusrite announces new UK sales and marketing manager
  Audio Media International
  Focusrite has appointed Richard Johnstone as its new sales and marketing manager for the UK. Johnstone, who took up his new role on 3 April, joins from Propellerhead where he was partner marketing manager for UK, Benelux and Germany, and has also ...
  
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• Helen Tupper: Apply storytelling to your career to increase impact

  10-04-2017 11:00
  
  As marketers, we’re all familiar with the power of storytelling in helping to achieve brand and product engagement. To quote an article from Marketing Week last year, “a strong story based in reality will bring your message and values to life in a way the consumer can believe in”.
  It’s not too much of a leap for us, then, to extend this thinking to our own careers. An ability to effectively tell stories can not only be used to engage consumers with our products but also c
  
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• Tesco, United, Asda: Everything that matters this morning

  10-04-2017 08:30
  
  Tesco returns to sales growth for first time in seven years
  Tesco’s like-for-like sales were up in 2017, it first growth in seven years as its turnaround continues to take hold. Sales at its core UK business were up by 0.9%, while food was up 1.3%. Total revenues increased by 3.7% year on year to £55.9bn but pre-tax profits dropped by almost 40% due to a charge related to its payment to the Financial Conduct Authority and Serious Fraud Office after Tesco was found to have overstated
  
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• Google, Twitter, Shell: Everything that matters this morning

  10-04-2017 08:30
  
  Google releases pay methodology in attempt to prove no gender gap exists
  Google has responded to Department of Labor claims that it underpays its female staff members. The statement explains the “gender-blind” way the company makes its salary calculations. It says this is based on the role, job level, job location and recent performance ratings.
  Google says analysts calculating the salary have no access to gender information before it is fed into the company’s pay equity model.
  
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• Coca-Cola, Tesco, Wonga: Everything that matters this morning

  10-04-2017 08:30
  
  Copyright: GreenpeaceGreenpeace protests at Coca-Cola’s HQ over 100 billion throwaway bottles
  Greenpeace has installed a piece of art at Coca-Cola’s European headquarters to hold the soft drinks giant accountable for the production of over 100 billion throwaway plastic bottles every year – based on analysis by the campaigning group.
  The group believe that single-use plastic bottles, that make up nearly 60% of all the drinks packaging Coca-Cola sells globally, is on the rise ar
  
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• Apple, Emirates, The Times: Everything that matters this morning

  10-04-2017 08:30
  
  Apple makes moves into healthcare as it looks to help fight diabetes
  Apple has reportedly hired a team of biomedical engineers to develop sensors to treat diabetes.
  The engineers are expected to work out of Palo Alto, California, close to the tech giant’s corporate headquarters. The project, meanwhile, is part of a secret initiative to bring Apple into healthcare, which was initially envisioned by its late co-founder Steve Jobs.
  Apple isn’t the only consumer tech giant loo
  
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• Tricks and tips to maximise digital effectiveness

  10-04-2017 08:00
  
  What does success look like in the digital age and how can marketers make sure they deliver on a daily basis? Top marketers from Peugeot, Dixons Carphone, Mondelez, Aviva, The Economist and the IPA share their thoughts.
  How do you drive marketing effectiveness and why is it so crucial?
  Janet Hull, IPA director of marketing strategy
  “Getting the measurement strategy right is very important. You can look at data day in and day out, and make decisions every second, but you have to keep a clea
  
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• Mondelēz, Peugeot and Dixons Carphone’s tips to maximise digital effectiveness

  10-04-2017 08:00
  
  What does success look like in the digital age and how can marketers make sure they deliver on a daily basis? Top marketers from Peugeot, Dixons Carphone, Mondelez, Aviva, The Economist and the IPA share their thoughts.
  How do you drive marketing effectiveness and why is it so crucial?
  Janet Hull, IPA director of marketing strategy
  “Getting the measurement strategy right is very important. You can look at data day in and day out, and make decisions every second, but you have to keep a clea
  
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• Is digital an effective mass market medium?

  10-04-2017 08:00
  
  The amount of data available to marketers using digital channels is immense. But while digital is lauded for its ability to allow brands to reach the right consumer, at the right time, in the right environment, the question remains whether it is an effective medium for mass marketing.
  Digital channels are often accused of making marketers think too narrowly in their activity, meaning they sacrifice reach and long-term growth for narrow, short-term metrics.
  Brands have become
  
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• YouTube imposes ad limit on small channels

  10-04-2017 02:00
  
  GLOBAL: YouTube, the Google-owned video platform that has been under intense pressure over the placement of ads on inappropriate sites, has now said it will not allow ads on channels that have fewer than 10,000 lifetime views.The company
  
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• The Times benefits from a mobile windfall

  10-04-2017 02:00
  
  LONDON: The Times has maintained a hard paywall since 2010, yet the British national newspaper has seen a surge in usage of its paid-for mobile app since an extensive redesign last year coupled with a focus on an editions-based schedule.According...
  
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• Samsung is named India's most trusted brand

  10-04-2017 02:00
  
  MUMBAI: Samsung, the South Korean consumer electronics giant, is the brand that Indian consumers trust the most, according to a listing of 1,000 brands in the country.The company climbed 17 places since last year, replacing its subsidiary Samsung...
  
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• B2B marketers admit social media failings

  10-04-2017 02:00
  
  LONDON: More than half (58%) of B2B marketers don't rate their ability to measure social media at all, according to a new survey of 150 senior marketers in the UK.Only a third (33%) are tracking sales on social media – even though those who...
  
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• AT&T tackles gender stereotypes in ads

  10-04-2017 02:00
  
  NEW YORK: AT&T, the telecoms group, is seeking to ensure it consistently delivers realistic portrayals of women in advertising using a metric known as the Gender Equality Measure (GEM).Fiona Carter, AT&T's Chief Brand Officer, discussed...
  
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• Asian brands find 6-second videos lift ad recall

  10-04-2017 02:00
  
  SINGAPORE: A number of brands operating in Asia, including Japanese internet provider Nuro and US streaming service Netflix, have seen impressive lifts in ad recall after running six-second ads on YouTube.James Rothwell, Director of Marketing at...
  
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• Amazon cleans up household items market

  10-04-2017 02:00
  
  SALT LAKE CITY, UT: Amazon, the e-commerce giant, is experiencing sales growth in the market for household items that is far outpacing other retailers, according to a new report.Data measurement firm One Click Retail said the online retailer has a...
  
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• Snapchat makes first foray into politics with voter registration filter

  10-04-2017 01:01
  
  The Electoral Commission has teamed up with Snapchat in a bid to reach young voters ahead of the upcoming local elections in May.
  Unlike Wales, England and Northern Ireland, Scotland gives 16- and 17-year-olds the right to vote in council elections.
  This, the Electoral Commission says, creates a new challenge as it needs to ensure teens are aware of the need to register.
  For the first time in the UK, Snapchat has created a voter registration filter (see above), which launches today (10 April) an
  
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