Sales & Marketing news

• Recruitment, AI and dark social: The big challenges facing marketers

  05-04-2017 17:34
  
  Marketing Week caught up with Douglas Lamont, CEO, Innocent Drinks, Leila Fataar, head of culture and entertainment at Diageo Europe and Jeremy Waite, evangelist at IBM.
  Each discuss what they think will be the next emerging trends in marketing, with the likes of AI and dark social both name-checked. Fataar. meanwhile, says brands can ‘up the pace’ of a campaign by choosing the right music.
  The post Recruitment, AI and dark social: The big challenges facing marketers appeared first o
  
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• How own-label brands are dialling up desirability

  05-04-2017 17:28
  
  As post-Brexit price hikes continue to bite, consumers across the UK are opting for own brand products in increasing numbers. According to recent research by Retail Economics, 48% of 2,000 consumers questioned said they would switch to cheaper own-label alternatives if their weekly food shopping bills rose by 3%.
  Analysts suggest that between now and the conclusion of the Brexit process the price of food imported from the EU is expected to rise by 8%. The price of goods is already up 2.3% c
  
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• Pepsi’s tone-deaf Kendall Jenner ad deserves to be criticised

  05-04-2017 13:09
  
  Teaming up with the world’s biggest supermodel Kendall Jenner to target a soft drink at millennials sounds like a pretty safe bet. Yet, just 24 hours after airing its latest celebrity-driven TV campaign, Pepsi has had to defend itself from a spectacularly negative social media reaction.
  Since the Pepsi ad aired on 3 April, there have been 124,598 social media posts referencing it, according to digital agency Meltwater. And of the 105,524 posts by members of the public, 47,202 have been neg
  
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• Why marketers need to get to grips with Blockchain

  05-04-2017 11:18
  
  At its simplest Blockchain is a digital ledger that enables organisations to record data in a highly secure fashion that is both fully verifiable and decentralised.
  Once encrypted, any data put into the Blockchain can only be changed if all the stakeholders empowered to amend the data have reached a consensus. Any changes made on the Blockchain are registered. This is the reason why Blockchain is hailed as a secure, verifiable and highly transparent platform.
  Currently the word is commonly group
  
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• More than half of LGBT+ community feels ‘invisible’ in advertising

  05-04-2017 10:00
  
  The LGBT+ community often feels ignored and invisible when it comes to advertising, a new study has found.
  More than 2,000 British users of the gay social networking app Grindr, made up of gay and bisexual men aged between 18 and 34, were questioned on their relationship with digital media and advertising by creative media agency UM London.
  Almost half of respondents (49%) said they would be more likely to buy from brands who show LGBT+ people in their adverts, while 69% thought brands
  
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• Supermarket promotions hit 11-year low

  05-04-2017 02:00
  
  LONDON: Supermarket promotions in the UK have fallen to their lowest level in 11 years as grocery retailers shifted temporary price reductions into permanent cuts among other tactics, a new report has revealed.According to research firm Nielsen,...
  
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• P&G's new agenda for agencies

  05-04-2017 02:00
  
  LOS ANGELES: Marc Pritchard, one of the most powerful - and influential - voices in global marketing, insists that advertising agencies must reduce complexity, increase transparency and "step up on brand safety" in order to repair the breakdown of...
  
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• Mistrust of US politicians also hits brands

  05-04-2017 02:00
  
  LOS ANGELES: It may come as little surprise that 70% of Americans believe politicians are less truthful today than 20 years ago, but a new survey has revealed as many as 42% also say the same of brands.That finding has significant implications for...
  
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• JetBlue connects insights and creative

  05-04-2017 02:00
  
  NEW YORK: JetBlue, the air carrier, has enhanced its understanding of how to build equity with existing customers and attract non-customers thanks to a research programme that deeply links consumer insights to its creative.Elizabeth Windram,...
  
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• Four Aussie campaigns make WARC 100's top ten

  05-04-2017 02:00
  
  SYDNEY: Four Australian campaigns have made the top ten of this year's WARC 100 index, the highest number from any single country.Furthermore, seven Australian campaigns were represented among the top 100 marketing campaigns in the world last...
  
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• Daily Mail will launch US TV show

  05-04-2017 02:00
  
  NEW YORK: The Daily Mail, the British tabloid newspaper whose online edition is the largest English language news website in the world, has announced plans to launch a syndicated TV show in the US later this year.Initially covering 105 markets ...
  
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• Brands should tap China's healthy snack trend

  05-04-2017 02:00
  
  SHANGHAI: There has been a significant shift in Chinese consumer preferences when it comes to snacking, even over the past six months, according to a new study that says global brands can benefit from China's growing taste for healthy snacks. ...
  
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• Argos launches world first campaign to talk up speed of its service

  05-04-2017 01:01
  
  Argos is claiming a world first with the launch of an ambitious campaign that will see it run 80 time-stamped TV campaigns across 100 days as it looks to promote the breadth of products it sell and the fact it offers same-day delivery up until 6pm.
  The campaign, created by CHI&Partners and running from 7 April, will see Argos run a series of unique 10-second spots aimed under the strapline ‘Want it, get it’ as part of its wider ‘Go Argos’ brand positioning. Each ad fe
  
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