Sales & Marketing news

• AR will allow consumers to personalise and build their own cars, says Jeep

  04-04-2017 17:37
  
  Jeep has launched augmented reality (AR) technology into 800 of its European dealerships, with the automotive brand allowing consumers to trial its new Compass vehicle months before its summer release.
  Visitors to Jeep dealerships are given a mobile device so they can see and interact with a life-sized virtual reality recreation of the Compass car and explore it via 360-degree camera options. External colours and wheel options can be interchanged, while the car’s doors can be opened to sho
  
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• Mark Ritson: The era of price promotions is over

  04-04-2017 17:35
  
  One of the biggest and strangest reversals in recent marketing history is taking place, unnoticed by most, in the supermarket aisles of the UK. In these fantastical days of Trump, Brexit and ad fraud, this statement might strike you as somewhat odd. But trust me, what’s going on with price promotions right now is worthy of your significant attention. Well at least a column’s worth.
  For the past decade, British supermarkets have been engaged in a spectacular amount of promotional acti
  
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• Topman: The biggest barrier to digital transformation is a legacy mindset

  04-04-2017 17:02
  
  Traditional retailers are facing a huge challenge in the digital transformation of legacy businesses and adapting to the pace of change within the industry.
  Speaking at an event on retail and technology in the age of disruption, run by personalisation company Qubit, Topman’s global digital director, Gareth Rees-John, said the “biggest barrier is a legacy mindset”.
  He said that people working in digital are “excited by this sort of disruption and technology” but they
  
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• Channel 4 to bring back ‘Superhumans Wanted’ competition

  04-04-2017 12:51
  
  Channel 4 is relaunching its ‘Superhumans Wanted’ campaign as it looks to follow-up on the commercial success Mars experienced after it won the competition last year.
  Speaking at the Diversity in Marketing and Advertising Summit today (4 April), Dan Brooke, chief marketing and communications officer at the broadcaster, told the audience that the broadcaster plans to re-run the competition this year following its commercial success.
  “Mars’s vice-president of marketing Mich
  
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• Google: Diversity is not the tricky bit, inclusivity is

  04-04-2017 11:45
  
  Too many companies are focusing on “filling quotas” to address diversity rather than doing the “trickier job” of changing culture to promote inclusivity, according to Google.
  Speaking at the Diversity in Marketing and Advertising Summit this morning (4 April), of which Marketing Week is a media partner, Google’s chair of women and head of ads marketing, Nishma Robb, said companies are making changes, but at a very slow pace.
  “I sometimes think the evolution of
  
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• Branded goods to take a hit as food inflation soars

  04-04-2017 11:37
  
  The price of everyday groceries rose by 2.3% year on year over the 12 weeks ending 26 March, the highest rise for more than three years, according to the latest grocery market share figures from Kantar Worldpanel.
  The increase means the average household had to spend an additional £21.31 on their grocery shopping over the 12-week period. There was also a reduction in promotional activity by the UK supermarkets, with promotional spending now standing at just 32.9% – 5.5 percentage poi
  
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• Tanya Joseph: Marketers only see older people through the lens of age

  04-04-2017 11:30
  
  Photographer: Rehan JamilI have just been investing time in understanding the output of a key media channel at a key scheduling point – or at least that is what I have been telling myself while spending the afternoon watching a bit of daytime TV – seriously, who doesn’t love a bit of Judge Rinder with a cuppa and Jaffa Cake?
  It didn’t come as a surprise that almost all the advertising is aimed at unemployed people and old people – it makes complete s
  
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• Why brands need to approach loyalty like Amazon

  04-04-2017 08:30
  
  Sir Keith Mills. Credit: Action Images / Alex Morton“Retailers need to move towards a more Amazon-like relationship with customers, and to do that they need data,” according to loyalty expert Sir Keith Mills.
  Mills says: “Creating customer propositions on a one-to-one basis works very effectively online with companies like Amazon. Offline retailers need to be able to do what Amazon do online with the normal shopping experience.”
  Founder of the Air Miles and Nectar loyalt
  
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• US cable news audiences jump

  04-04-2017 01:31
  
  NEW YORK: Last year was a particularly newsworthy one, in part because of the presidential election, which saw Americans consuming 11.3 billion more minutes of news every week than in 2015, according to new data which highlights a surge in time...
  
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• 'Tiny' number of ads not safe, says Google

  04-04-2017 01:31
  
  MOUNTAIN VIEW, CA:As part of its ongoing efforts to reassure advertisers about the placement of ads on YouTube, a Googleexecutive has stressed that very few ads ever run alongside extremist content."It has always been a small problem,"...
  
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• Philippines leads APAC ad growth

  04-04-2017 01:31
  
  SINGAPORE: The Philippines was the fastest growing advertising market in Asia-Pacific in 2016, according to a new report which also says the region accounted for one-third of the total global advertising market last year.Data in
  
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• P&G's Ariel tops WARC 100

  04-04-2017 01:31
  
  GLOBAL: An India campaign for Procter & Gamble's Ariel detergent brand has topped the WARC 100, an annual ranking of the world's best marketing campaigns and companies according to their business impact.Now in its fourth year, the
  
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• Local publishers make brand safety pitch

  04-04-2017 01:31
  
  LONDON: Regional publishers in the UK have warned of "the dangers of blind programmatic ad buying" as they make a play for national advertisers' digital spending in the wake of the brand safety issues that have engulfed YouTube.1XL, an alliance of...
  
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• Indian Premier League sells out

  04-04-2017 01:31
  
  MUMBAI: With the first ball in IPL 10 soon to be bowled, broadcaster Sony Pictures Network (SPN) has sold all its advertising spots and reached its target of generating Rs 1,300 crore in advertising revenue."IPL is growing every year – even...
  
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• ARF expands research agenda

  04-04-2017 01:31
  
  NEW YORK: The Advertising Research Foundation (ARF) is aiming to expand its research efforts in a bid to tackle some of the "big, hairy, audacious" problems currently facing the industry.Scott McDonald, the ARF's President/CEO, discussed this...
  
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