• Russell Parsons: Digital natives? How about just valuing good marketers

    Russell Parsons: Digital natives? How about just valuing good marketers
    Age has been on my mind a lot recently. It’s not just because I have reached middle age and the subsequent reflection of life so far and to come. As editor of Marketing Week I receive a lot of suggestions from marketers on subjects we should cover and one that has come up a few times recently is the question of age discrimination. Specifically, that older marketers are losing out because of ageism.
    Such comments were the inspiration for the debate we recently published in which we heard f
  • Russell Parsons: Digital natives? How about just employing good marketers

    Russell Parsons: Digital natives? How about just employing good marketers
    Age has been on my mind a lot recently. It’s not just because I have reached middle age and the subsequent reflection of life so far and to come. As editor of Marketing Week I receive a lot of suggestions from marketers on subjects we should cover and one that has come up a few times recently is the question of age discrimination. Specifically, that older marketers are losing out because of ageism.
    Such comments were the inspiration for the debate we recently published in which we heard f

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