Sales & Marketing news

• Adidas, Apple and Ribena: The top 10 YouTube ads in February

  27-03-2017 15:45
  
  1. Adidas: Unleash your creativity
  The latest ad from Adidas focuses on female athletes and the creativity they use to switch up their workout routine. The ad, which was created by 72andSunny, features people hitting the bikes inside a disco and some jogging in torrential rain.
  2. Ribena: Introducing new Ribena MinisRibena’s new Minis range is targeted at small children, with this upbeat ad from JWT focusing on the bottle’s new cap and its so-called ‘less spill, less mess&rsquo
  
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• Santander CMO Keith Moor on how marketers can get into the c-suite

  27-03-2017 12:17
  
  Santander has promoted its chief marketing officer Keith Moor onto its executive committee, with the financial brand’s top marketer set to have “more of a say” in corporate decisions.
  Moor, who has been with Santander since the mid-1990s, is Santander’s first ever CMO in the UK having been promoted from the position of director of brand and communications back in November 2013. And his promotion represents a wider trend of more marketers getting a seat at the top table.
  O
  
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• Thomas Barta: If CMOs don’t stand for growth, they stand for nothing

  27-03-2017 11:56
  
  Replacing the Coca-Cola CMO with a chief growth officer may make temporary sense for the company. But it’s deeply troubling news for marketing’s C-suite reputation.
  When the news broke that Coke’s incoming CEO, James Quincey, will ditch the global CMO position and install a chief growth officer (CGO) instead, I couldn’t quite believe my eyes. Why would a CEO replace a top marketer with a revenue officer? It’s like a club owner replacing the DJ with a dance floor-fil
  
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• What is programmatic? A beginner’s guide

  27-03-2017 11:00
  
  Programmatic is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to understand.
  Finding your way through the jargon is the first step to understanding exactly what programmatic is. Defined by the Display Trading Council as the use of automation in buying and selling of media, programmatic can apply to anything from display to digital out-of-home and television.
  “Pro
  
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• The state of programmatic advertising

  27-03-2017 11:00
  
  Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year.
  Globally, programmatic ad spend grew from $5bn (£4bn) in 2012 to $39bn (£31.3bn) in 2016, at an average rate of 71% a year, according to Zenith’s programmatic marketing forecast. It predicts programmatic advertising will grow 31% in 2017, faster than all other digital channels including social media (25%) and online v
  
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• YouTube, Tesco, Deliveroo: Everything that matters this morning

  27-03-2017 09:00
  
  Google faces $750m hit in YouTube ad boycott
  The advertising boycott of YouTube could cost the video platform $750m (£597m) in lost revenue in 2017, according to a study by equities firm Nomura Institet.
  This equates to about 7.5% of its annual revenue, but only a tiny proportion of Google’s overall revenue, which in Q4 2016 alone was around $26bn (£20.7bn). Google makes a large chunk of its annual revenue through search, which has remained unaffected by the boycott.
  The study
  
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• Vauxhall, Poundland and Samsung: Everything that matters this morning

  27-03-2017 09:00
  
  Vauxhall to end England and home nations football sponsorship deals
  Vauxhall has announced it will end its deals to sponsor the home nations football teams following the 2018 World Cup.
  The UK car manufacturer has been the lead sponsor of the England, Scotland, Wales and Northern Ireland teams since 2011 but a spokeswoman said the brand’s priorities have changed and that it will focus more attention on marketing individual car models.
  Vauxhall added that although it is ending its role as h
  
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• Uber, BT, Santander: Everything that matters this morning

  27-03-2017 09:00
  
  Uber suspends self-driving cars after Arizona crash
  Uber has suspended self-driving cars in three states following a crash in Arizona, which left one of its cars on its side.
  The accident  happened in a Volvo SUV which was carrying two engineers in the front and no backseat passengers.
  The car was in self-driving mode at the time of the crash and no-one was hurt.
  Following the accident Uber has pulled its self-driving vehicles off the road in Arizona, Pennsylvania and California – all
  
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• John Lewis, HSBC, H&M: Everything that matters this morning

  27-03-2017 09:00
  
  John Lewis boss warns of jobs cuts and price rises
  John Lewis managing director Paula Nickolds has warned of further job cuts and price rises as the department store feels the impact of “profoundly” changing consumer behaviour following the Brexit vote.
  Nickolds, who is just three months into her role as MD, cited the falling value of the pound as having a “dramatic effect” on the costs of buying products across an international supply chain. These costs a
  
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• Brexit, Uber, Twitter: Everything that matters this morning

  27-03-2017 09:00
  
  Theresa May signs Brexit letter
  The PM has signed the letter that will formally begin the UK’s departure from the European Union and it will be delivered to European Council president Donald Tusk today. In a Commons statement the prime minister told MPs this marks “the moment for the country to come together”.
  The future for brands in the UK is unclear. Some industry leaders say advertising is key to the UK’s success post-Brexit while negative effects of Brexit make headl
  
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• Marketing Week at Mumstock 2017

  27-03-2017 08:30
  
  Marketing Week is partnering with Mumsnet for the fourth annual ‘Mumstock’ event on 26 April.
  As part of the event Mumsnet and Saatchi & Saatchi will be unveiling new research from looking at how best-in-class brands build relationships with mums.
  Marketing Week editor Russell Parsons will be introducing two case studies to showcase best practice – one from Lego and and one from Nationwide – which both scored highly in the research.
  
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• The fake news effect: What does it mean for advertisers?

  27-03-2017 08:00
  
  Consumer confidence in media has taken a significant hit following the rise of ‘fake news’. New research shown exclusively to Marketing Week shows a marked decrease in the trust of mainstream media in the UK as a result of widespread misreporting and false information, which not only damages the media outlets themselves but could have an impact on the brands that choose to advertise with them.
  Although the problem is perhaps more rife in the US, UK consu
  
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• UK publishers embrace branded content

  27-03-2017 02:00
  
  LONDON: A number of leading online publishers in the UK are embracing branded content to the extent that they are now merging their editorial teams as they adapt to this growth area.That is according to editors and executives from Hearst, Bleacher...
  
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• Mobile app usage up 43% YoY in India

  27-03-2017 02:00
  
  MUMBAI: As smartphone penetration takes off in India, so too is app usage with financial, entertainment and messaging apps driving a 43% increase in usage year-on-year.A new study by Yahoo's Flurry Analytics unit, entitled State Of The App Nation...
  
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• Google 'can't guarantee' ad safety

  27-03-2017 02:00
  
  Google "can't guarantee" that ads on YouTube - and other platforms it uses to serve client messages - will not appear against inappropriate content, according to a leading executive from the company.Eric Schmidt – the Chairman of Alphabet,...
  
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• Facebook recommends short video ads

  27-03-2017 02:00
  
  LAS VEGAS: Marketers should no longer prioritise the 30-second TV ad spot and instead should concentrate on short video specifically edited for mobile, according to a senior Facebook executive.David Fischer, VPof Business and Marketing...
  
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• Disney's take on tech-powered stories

  27-03-2017 02:00
  
  AUSTIN, TX: The Walt Disney Company, the entertainment group, believes technologies like artificial intelligence (AI) and machine learning can help it create stories and experiences which deliver unique forms of consumer engagement.Kathy de Paolo,...
  
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• CSR boosts brand perception in APAC

  27-03-2017 02:00
  
  SINGAPORE: Companies that participate in corporate citizenship activities can expect a positive reaction to their brand in Asia-Pacific, according to a recent survey.Samsung Electronics, the South Korean tech giant, commissioned research firm...
  
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• Coca-Cola shakes up its marketing team

  27-03-2017 02:00
  
  ATLANTA: Beverages giant Coca-Cola is restructuring its senior marketing team in a move that will see the departure of Global CMO Marcos de Quinto, who has been responsible for the company's "One Brand" strategy.As of May 1, when President and COO...
  
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• 10 questions clients must ask agencies

  27-03-2017 02:00
  
  LONDON: Digital advertising and its patchy track record on ad placement and transparency has become a hot topic among advertisers recently, but there are a series of questions that clients can ask of their agencies or suppliers to tackle any...
  
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