Sales & Marketing news

• Dixons Carphone on tackling unconscious bias and rejecting ‘macho culture’

  22-03-2017 18:21
  
  Dixons Carphone is on a mission to create a team as diverse as possible, as the brand says it has been “proven beyond any reasonable doubt” that inclusivity improves the quality of decision-making and the outcome for the customer.
  Speaking at a session at Advertising Week Europe today (22 March) around business transformation, the brand’s CEO of services, Feilim Mackle, said he dislikes “boysy and macho culture”, and instead is looking to create a team that is both
  
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• Facebook launches header bidding to create a ‘safer environment’ for programmatic

  22-03-2017 15:00
  
  Facebook has put its backing to header bidding, an advanced programmatic bidding technique that is said to be more profitable for publishers and brands.
  Header bidding works by allowing publishers to offer inventory to multiple ad exchanges simultaneously before making the final call to ad servers such as DoubleClick.
  According to Yoav Arnstein, head of audience network for Facebook in EMEA, by allowing multiple demand sources to bid on the same inventory simultaneously, the result means publish
  
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• Why brands need to transform to win: Watch live now

  22-03-2017 14:40
  
  The panel is taking place on the Shutterstock Stage at Advertising Week Europe from 2pm, when this video will start.The post Why brands need to transform to win: Watch live now appeared first on Marketing Week.
  
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• Coca-Cola says its marketing is about more than just ‘big budgets’

  22-03-2017 14:22
  
  Coca-Cola says despite common perceptions, the company is not all about “big marketing budgets” as it claims it still has a lot to learn from startups.
  Speaking on a panel at the Youth Marketing Summit this morning (22 March), the soft drink giant’s new marketing director for the UK and Ireland Aedamar Howlett explained how the business is “much broader than people are aware”.
  “We have a lot to learn from startup and development brands. I worked on launch
  
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• Coca-Cola on why its marketing is about more than just ‘big budgets’

  22-03-2017 14:22
  
  Coca-Cola says despite common perceptions, the company is not all about “big marketing budgets” as it claims it still has a lot to learn from startups.
  Speaking on a panel at the Youth Marketing Summit this morning (22 March), the soft drink giant’s new marketing director for the UK and Ireland Aedamar Howlett explained how the business is “much broader than people are aware”.
  “We have a lot to learn from startup and development brands. I worked on launch
  
  Read more

• Marketoonist on one-to-one marketing

  22-03-2017 13:06
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on one-to-one marketing appeared first on Marketing Week.
  
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• Auto-play video and pop-ups named among the most ‘annoying’ ad formats

  22-03-2017 06:00
  
  The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for mobile and desktop.
  More than 25,000 consumers across the US and Europe rated 104 ad experiences for desktop web and mobile web. And according to the report, pop-up ads, auto-play video ads with sound, “prestitial” ads that viewers have to engage with before they can view the content and large sticky ads were each ranked the most annoying for desk
  
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• Indian consumers are most optimistic

  22-03-2017 01:00 via warc.com
  SINGAPORE: Indians are the most optimistic people in Asia-Pacific when it comes to their sense of well-being, according to a new consumer survey of 18 countries in the region.The latest
  
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• Corporate reputation grows in importance

  22-03-2017 01:00 via warc.com
  LONDON: Consumers in the UK now regard corporate governance and citizenship as more important to a brand's reputation than innovation, leadership or performance, a new report has found.According
  
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• CMOs face digital capability gap

  22-03-2017 01:00 via warc.com
  SAN JOSE, CA: Even though consumers are more connected than ever before, just 7% of marketers say they are able to deliver real time, data-driven engagements across both offline and digital touchpoints.That is according to a new survey from the
  
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• China backdown boosts Aussie brands

  22-03-2017 01:00 via warc.com
  BEIJING:A delay on restrictive e-commerce regulations in China has boosted the fortunes of Australian health and nutritional brands that rely on the country's booming online market.The new regulations, which were announced in April last year and...
  
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• Capital One's chatbot strategy

  22-03-2017 01:00 via warc.com
  AUSTIN, TX: Capital One, the financial-services group, believes chatbots can provide a powerful way to connect with consumers – and has ensured its entry into this category has an engaging personality to help facilitate that process.Audra...
  
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• C4 questions YouTube and Facebook ads

  22-03-2017 01:00 via warc.com
  LONDON: As Google comes under intense scrutiny about the placement of ads on inappropriate websites, a new study has increased the pressure with a claim that ads served on commercial TV VoD are cheaper than on YouTube or Facebook.The research,...
  
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• Adobe launches new ad tech platform

  22-03-2017 01:00 via warc.com
  LAS VEGAS: Adobe, the technology firm, has launched a new platform called Advertising Cloud that it says will allow brands and advertisers to manage their spend across multiple channels.Advertising Cloud made its debut at the annual Adobe Summit...
  
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