Sales & Marketing news

• Why continuous development is the key to meeting daily demands

  24-03-2017 17:51
  
  For marketers, training and professional development can be a frequent headache. The fierce competition for the best jobs, combined with the rapidly changing nature of the discipline, puts pressure on everyone in marketing to continually update their skills. That is no easy task when the day-to-day duties of the average marketing job are already extensive and time consuming.
  Marketing Week columnist and professor, Mark Ritson, offered a solution to this challenge last year with the launch o
  
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• ‘Marketers must find time for training and personal development’

  24-03-2017 17:51
  
  For marketers, training and professional development can be a frequent headache. The fierce competition for the best jobs, combined with the rapidly changing nature of the discipline, puts pressure on everyone in marketing to continually update their skills. That is no easy task when the day-to-day duties of the average marketing job are already extensive and time consuming.
  Marketing Week columnist and professor, Mark Ritson, offered a solution to this challenge last year with the launch o
  
  Read more

• British Gas, Coca-Cola, Google: 5 things that mattered this week

  24-03-2017 15:25
  
  Google apologises and promises to accelerate review after ad controversyIt was another difficult week for Google as major UK brands continued to pull their advertising following The Times investigation and it was forced to make an apology.Speaking at Advertising Week Europe, its president of EMEA Matt Brittin said the search giant wanted to “raise the bar” for safe advertising. He also said it would ensure brand advertising no longer appeared next to extremist content.
  “Within
  
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• What brands are doing for Comic Relief’s Red Nose Day

  24-03-2017 11:01
  
  Maltesers hopes to donate £1m with ‘Bake a million’ campaign
  Fancy yourself the next Mary Berry? You’re in luck. Just like last year, Maltesers is encouraging consumers to get baking and upload a picture of their Red Nose Day bake alongside the hashtag #bakeamillion to social media. For each cake or bake photo uploaded, the brand has promised to donate £5 towards their £1m total donation.
  The #bakeamillion campaign is supported by a digital-led campaign called
  
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• TRUMP ISSUES ULTIMATUM: Pass this bill or Obamacare stays

  24-03-2017 01:28 via feedproxy.google.com
  
  President Donald Trump is giving House Republicans an ultimatum: Pass the American Health Care Act on Friday, or Obamacare stays.
  Mick Mulvaney, the Office of Budget and Management director, made clear to Republicans on Thursday night that Trump wants a vote Friday and that he is done negotiating on the bill to overhaul healthcare. If it is not passed, the president will move on from the bill, reports said.
  The GOP leadership will bring the bill to a vote on the House floor Friday, acc
  
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• Top US brands join Google ad boycott

  24-03-2017 01:00
  NEW YORK: Some of the biggest brand advertisers in the US are suspending their marketing campaigns on Google and YouTube as the controversy about ads being served on extremist websites spreads from Europe.First reported by
  
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• SE Asian consumers want a quick web

  24-03-2017 01:00
  SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.According to Limelight Networks, a US-based content delivery...
  
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• Programmatic can be improved

  24-03-2017 01:00
  LONDON: Programmatic buying is under the spotlight as never before following news of the placement of ads on inappropriate sites, but a senior executive at Kantar Millward Brown has said there are steps marketers can take to improve the channel. ...
  
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• Patanjali doesn't fear multinational rivals

  24-03-2017 01:00
  NEW DELHI: Patanjali Ayurved, India's fastest growing FMCG brand, is not worried by its multinational competition, a senior executive has revealed.In less than five years, Patanjali – a homegrown brand with herbal products – has...
  
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• MGM Resorts wins with Facebook video

  24-03-2017 01:00
  PHOENIX, AZ:MGM Resorts International, the entertainment and hospitality group, has successfully leveraged digital video as a means of driving engagement on Facebook.Beverly Jackson, VP/Social Media and Content Strategy at MGM Resort...
  
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• How brands can best manage agencies

  24-03-2017 01:00
  LONDON: With the media landscape becoming ever more complex, brands face difficult choices over whether to go in-house or continue to rely on outside agencies.So if they stick with their agencies – whether a one-stop, network shop or a "best...
  
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• Consumers like tech, but want control

  24-03-2017 01:00
  ORLANDO, FL: American consumers are open to new technologies, such as artificial intelligence and the Internet of Things, but brands operating in this field must tread carefully or risk a backlash, a new report has revealed.That is according to...
  
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