Sales & Marketing news

• ‘Marketers aren’t the only ones taking a risk on advertising’

  17-03-2017 16:17
  
  Marketers spend considerable time in internal meetings discussing risk, so you know all about it. If you understand this, then you know how the value chain of advertising really works.
  So let’s start at the top with you, the client.
  You fight long and hard for ‘your’ marketing budgets. Even more so under zero-based budgeting.
  READ MORE: Zero-based budgeting – Critical to growth or a distraction?
  The uncertainties around spending money on most forms of marketing don’
  
  Read more

• Asos, Ted Baker & Durex: 5 things that mattered this week

  17-03-2017 16:08
  
  Durex wants to ‘close the orgasm gap’
  It has been more than six years since RB repositioned Durex with its ‘Love sex’ strapline following the acquisition of owner SSL, emphasising fun and intimacy rather than solely sexual health. The brand is now taking another step in the same direction with the launch of a range to “create a new orgasm category on shelf”.
  The products, including gels, condoms and toys, are being launched to support a wider brand purpose of
  
  Read more

• Robots, smart content and the Amazon Echo effect – a marketer’s takeaways from SXSW

  17-03-2017 15:54
  
  The South By Southwest (SXSW) festival is a whirlwind best described as “trying to drink from a firehose”. There is so much happening at any one moment you have a real fear of missing out.
  Even though this was my third visit, the challenge of navigating the schedule to ensure you find the gems while making time to meet some of the most brilliant minds in tech, digital and content creation can be overwhelming.
  These are my key take-outs from this year.
  Just because you
  
  Read more

• Google under fire as brands pull advertising and ad industry demands action

  17-03-2017 13:11
  
  Google had admitted it could be doing more to ensure ad safety as a number of brands pull advertising from its sites and the ad industry demands Google “do more” to stop ads appearing next to extremist content.
  An ongoing investigation by The Times found that ads from brands including L’Oréal, the Guardian and the Cabinet Office had appeared next to extremist content. For example, a L’Oréal ad promoting the Prince’s Trust appeared on a video posted by
  
  Read more

• Advertisement

• The first enterprise tech IPO of the year raises $221 million, valuing it at $2.9 billion (MULE)

  17-03-2017 01:38 via feedproxy.google.com
  
  Mulesoft will go public Friday morning and it just priced at $17 per share, which raises $221 million for the company, giving it a fully diluted market cap of $2.9 billion. 
  That $17 per share figure is a good first sign: Originally, Mulesoft had given an IPO price range of $12-14.
  Mulesoft will begin trading on the NYSE under the ticker symbol "MULE."
  In its last investment round as a private company in May 2015, Mulesoft held a valuation of about $1.5 billion, so this IPO repres
  
  Read more

• Twitter eyes APAC's growing data scene

  17-03-2017 01:00
  SINGAPORE: Twitter, the messaging service, believes the relatively undeveloped state of social data and analytics in Asia-Pacific means it can offer added value to brands and agencies in the region.Ben Truscello, Head of Global Brands and Agencies...
  
  Read more

• Most marketers haven't cracked mobile

  17-03-2017 01:00
  SAN FRANCISCO/LONDON: Despite the flood of data now available to marketers from increased smartphone usage, a new survey has revealed that the majority of them are still not confident about how to tap into the way people use their mobiles. ...
  
  Read more

• Digital ads boost ROI for Unilever

  17-03-2017 01:00
  LONDON: Unilever, the consumer goods giant, plans to allocate more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.The...
  
  Read more

• Advertisement

• Buying British is 'back in vogue'

  17-03-2017 01:00
  LONDON: There has been a surge in the number of small businesses that produce authentic British products as consumers attach greater importance to heritage, provenance and traceability, a new industry study has revealed.According to the
  
  Read more

• Brexit, Trump hit Aussie media spend

  17-03-2017 01:00
  SYDNEY: Market uncertainty about the implications of the UK's decision to leave the European Union, coupled with concerns about Donald Trump's presidency, appears to have had a material impact on media spend in Australia.Agency bookings reported...
  
  Read more

• ARF outlines new strategic agenda

  17-03-2017 01:00
  NEW YORK: The Advertising Research Foundation (ARF) is aiming to champion conceptual clarity, tackle major industry issues and advance marketing as a science, according to Scott McDonald, President/CEO of the organisation.McDonald, who was
  
  Read more

• Advertisers prefer Instagram over Snapchat

  17-03-2017 01:00
  NEW YORK: Even though Snapchat has more than 150m users and recently listed with a market valuation of $25bn, it seems advertisers prefer to allocate their budgets to Instagram by some distance.That is according to a series of studies published...
  
  Read more

Follow @sales_mrktinguk on Twitter!