Sales & Marketing news

• Expedia uses ‘authentic heroes’ in storytelling push

  22-12-2016 18:31
  
  Expedia is launching a series of “infectious” documentary-style videos as part of its latest campaign, in order to relate to real people and “shine a light” following “a negative political year”.
  The campaign is spread over six videos, each featuring a true story. Two of the videos went live on Facebook and YouTube today (22 December). They will be adapted and developed according to the reaction they get on social media before their debut o
  
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• Gabriele Skelton: Senior PR Account Director, brand communications agency

  22-12-2016 15:58
  
  £50000 - £60000 per annum:Gabriele Skelton:
  This integrated branding and communications agency, which focus on emerging markets, is seeking a PR Account Director. Eclectic work across brand s...
  London
  
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• Financial Times: Global Director of Brand

  22-12-2016 15:53
  
  Competitive:Financial Times:
  The Financial Times (FT) is one of the world’s leading news organisations, recognised globally for its authority, integrity and accuracy.
  London (Central), London (Greater)
  
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• Gabriele Skelton: Strategist - branding and retail design agency

  22-12-2016 15:43
  
  £40000 - £50000 per annum:Gabriele Skelton:
  This independent brand and retail design agency is a real powerhouse, with ace designers, strategists and innovators, who pride themselves on defin...
  London
  
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• Music marketing: How artists are disrupting the album cycle

  22-12-2016 14:11
  
  Domino Records devises bespoke campaigns on social media for its roster of artists including Hot ChipIn 2016 the rapid adoption of streaming services and always-on nature of social media changed the way musicians and record labels released new music. The decade old, tried-and-tested formula of rolling out a new album through a combination of radio, TV and print was flipped on its head as artists struck streaming exclusives, teased content on Instagram and made their albums available via Twitter.
  
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• Salesforce on why CMOs and CIOs should unite in 2017

  22-12-2016 14:05
  
  Salesforce CMO Guillaume Roques is the first to admit that 2016 has been a turbulent year for marketers. Even though events such as Brexit and Trump’s election victory have brought about political and economic uncertainty, he remains optimistic about the future.
  “When you have turbulence you have to rethink your strategy and refocus, and that’s when you can capitalise on new opportunities,” he tells Marketing Week.
  This year the cloud computing company acquired numerous
  
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• Consumer confidence shows Brits won’t let Brexit ruin Christmas

  22-12-2016 12:00
  
  British consumers’ propensity to make major purchases has increased by seven points this December to +12, according to GfK’s latest index. This is five points higher than the same time last year and 14 points higher than July 2016, when major purchases fell to -2.
  The core consumer confidence index has also increased by one point this December to -7. Although this is far behind December 2015’s positive score of 2.5, it represents an improvement on July’s post-Brexit
  
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• The best of the Marketoonist 2016

  22-12-2016 11:51
  
  The post The best of the Marketoonist 2016 appeared first on Marketing Week.
  
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• J2: Senior Account Manager / Account Director

  22-12-2016 11:37
  
  £30-40,000, depending on experience:J2:
  We are an award-winning Creative Agency with offices in Hertfordshire and Central London...
  Either Bushey office (near Watford, Hertfordshire) or our central London office
  
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• YouTube still attracts the political dollar

  22-12-2016 01:00
  WASHINGTON DC: YouTube, the Google-owned video site, was the single largest platform apart from the TV networks for political video adspend during the recent election, yet its status as a cultural influencer is waning.That is according to numerous...
  
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• The Jefferson Group: Marketing and Business Development Manager - integrated marketing agency

  22-12-2016 01:00
  
  £35-50k plus bonus and benefits:The Jefferson Group:
  Established integrated agency seeks an experienced Business Development Manager to work with New Business Director and continue to drive change.Berkshire/Hampshire/Surrey borders
  
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• The building blocks of social strategy

  22-12-2016 01:00
  LONDON/NEW YORK: While social is coming to be regarded as a broadcast medium, its interactivity means that sharing is still a coveted action and one that can turn a customer into a brand ambassador who further increases the reach of branded content....
  
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• Tencent wants to help brands in China

  22-12-2016 01:00
  HONG KONG/SINGAPORE: Tencent, the Chinese conglomerate that owns the WeChat mobile messaging service, wants to encourage brands to use its expertise to improve their targeting of Chinese consumers.The company last month announced the launch of a...
  
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• Koreans are biggest Xmas gift givers

  22-12-2016 01:00
  SINGAPORE: As Christmas rapidly approaches with retailers and marketers looking to make the most of the last few days, a recent study has taken a slightly different approach by seeking to identify who will be buying gifts for their loved ones. ...
  
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• EU probes Facebook over WhatsApp

  22-12-2016 01:00
  BRUSSELS: Facebook risks being fined up to 1% of its global turnover after the European Commission (EC) alleged that it provided incorrect or misleading information during the EC's review of its acquisition of WhatsApp in 2014.The Commission, the...
  
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• Digital advertisers lose millions to fraud

  22-12-2016 01:00
  NEW YORK: Russia-based cyber fraudsters have been stealing as much as $3m to $5m a day from some of the largest US brands and media companies, according to digital security firm White Ops.These so-called "Methbot" operators – named after...
  
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• Cross-platform measurement needs work

  22-12-2016 01:00
  MENLO PARK, CA: Attempts to improve cross-platform measurement will require progress in a variety of areas, ranging from developing new data strategies to pursuing third-party validation and establishing a "common language".Jane Clarke,...
  
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