Sales & Marketing news

• How brands can score at Euro 2016

  19-05-2016 18:56
  
  Brands need to look beyond the obvious to capitalise on the opportunities surrounding the UEFA Euro 2016 tournament, because while targeting the male population on TV will generate significant reach, this is by no means the only option.
  Indeed, there are 7.7 million female football fans in the UK, according to Kantar Media’s 2016 SportScope study, which suggests 33% of the UK’s 23.1 million football followers are women.
  Football, perhaps unsurprisingly, is the UK’s mo
  
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• Stopgap: Services Marketing Manager

  19-05-2016 18:39
  
  £40000 - £45000 per annum:Stopgap:
  Do you have a strong track record of marketing care and support services? Do you have a car and are able to commute to East Berkshire? Then read on...
  Berkshire
  
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• Regan & Dean Recruitment Limited: Senior Project Manager - (Destination Management Company)

  19-05-2016 18:35
  
  £30000 - £40000 per annum:Regan & Dean Recruitment Limited:
  German or Italian speaking Events Project Managers! Join leading global travel brand and work on varied inbound events for international client base.
  London
  
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• Ball & Hoolahan: Marketing & PR Manager

  19-05-2016 18:30
  
  £40,000 per annum :Ball & Hoolahan:
  Fantastic opportunity for a talented marketing comms manager to join this property developer based south london. Our client is a worthy organisatio...
  London
  
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• Top tips from Marketing Academy scholars from the BBC, KFC and Mondelez

  19-05-2016 17:48
  
  The 2015 scholars were yet another successful bunch and represent brands such as Mondelez International, Channel 4, BBC, L’Oreal, Qubit, Talk Talk, Bing and KFC.
  Set to a backdrop of Arsenal FC’s Emirates Stadium, watch each of them offer their advice to the next generation of emerging marketers below.Marketing Week is a partner of the Marketing Academy.
  We’ve teamed up with award-winning columnist and Professor Mark Ritson to bring you a new online learning experience. T
  
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• Understanding the diverse tastes of the UK’s most wealthy

  19-05-2016 16:52
  
  Luxury brands looking to target high net worth individuals (HNWIs) in the UK need to understand the group’s diverse behaviour, as consumers in this category are more digitally savvy than average for their age, while still being big advocates of traditional channels such as TV.
  They also have a love of both high-end and everyday products, so marketers may need to rethink how they communicate to compete effectively.
  From aviation brand Stratajet bringing modernity to the archaic wa
  
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• The Little Black Book Agency: Telesales Executive

  19-05-2016 16:14
  
  £18000 - £20000 per annum + bonus (£30-35k OTE):The Little Black Book Agency:
  Well-respected branding & web design agency, based in S. Manchester is looking for a Telesales Executive to join their business development/sales team
  Manchester
  
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• Should brands be concerned by Google’s focus on AI?

  19-05-2016 15:30
  
  New products and services unveiled at the event included Google Home, a voice-controlled device that lets users ask questions or receive tailored local information such as traffic or weather, as well as a new messaging app dubbed Allo and a video chat service, Duo.
  Google hopes it can outsmart rivals with Google Assistant a chat bot that learns more about users as they use it via machine learning, AI and natural language processing. For example, if someone asks ‘Who built this’ and t
  
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• Asda sales fall once again as it admits ‘fierce’ competition is fuelling its ongoing ‘struggle’

  19-05-2016 14:27
  
  The 5.7% fall in the first quarter compares to a 3.9% fall for the same period the year before and marks three years of primarily declining scales for Asda.
  The disappointing results will be embarrassing for Asda’s CEO Andy Clarke, who last August claimed it had reached its “nadir” after sales fell 4.5% for its third quarter. However, things have only intensified since, with sales down 5.8% in Asda’s fourth quarter.
  Asda is no longer giving press briefings around its resu
  
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• Spectrum Brands: Senior Shopper Marketing Manager

  19-05-2016 14:10
  
  competitive + bonus:Spectrum Brands:
  The key remit of the role is the development and delivery of the Customer & Shopper Marketing Strategy.
  Manchester, Greater Manchester
  
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• Casumo: Country Lead – Sweden

  19-05-2016 13:49
  
  Competitive+ Benefits:Casumo:
  Casumo continues to grow, and the marketing team, headquartered in Malta, is looking for a creative and business driven Country Lead.
  Malta (MT)
  
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• Casumo: Country Lead – Norway

  19-05-2016 13:49
  
  Competitive+ Benefits:Casumo:
  Who are we looking for Casumo continues to grow, and the marketing team, headquartered in Malta
  Malta (MT)
  
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• Casumo: Country Lead – Germany

  19-05-2016 13:49
  
  Competitive+ Benefits:Casumo:
  Casumo continues to grow, and the marketing team, headquartered in Malta, is looking for a creative and business driven Country Lead
  Malta (MT)
  
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• Spectrum Brands: European Brand & Communications Manager (Appliances)

  19-05-2016 13:39
  
  Competitive+ Benefits:Spectrum Brands:
  Spectrum Brands is looking to recruit a European Brand & Communications Manager with a passion for all aspects of Marketing Communications
  Manchester, Greater Manchester
  
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• What does it take to get a rebrand right?

  19-05-2016 12:34
  
  Feedback from reader panels led BBC Good Food to rework its contentRebranding or relaunching a beloved product presents both risks and rewards for a company. Changes to a brand logo or product offer can breathe new life into a business, sparking growth and a wave of employee and customer enthusiasm.
  But such changes can also have a detrimental effect on a company if poorly executed and not in line with consumers’ views of the brand. Done wrong, a rebrand risks angering loyal customers and
  
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• Top LinkedIn tips for graduates

  19-05-2016 12:19
  You may have heard LinkedIn described as “Facebook for grown-ups”, but it's really a lot more important (and complex) than that./>
  As the world's number one online business network, it can be a fantastic springboard for students and recent graduates looking to make the leap into the professional world.
  Opening a LinkedIn account is not to be done lightly, however. First impressions are important and you want to be giving out the right messages straight from the off. Here are our
  
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• Adestra: Account Manager

  19-05-2016 11:55
  
  £Competitive + Excellent benefits:Adestra:
  Adestra, a leading Marketing Technology Service Provider with 10 years of experience are recruiting for an amazing Account Manager.
  Oxfordshire
  
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• Clive Humby: Passions, not demographics, are the best way to target the mythical ‘millennial’

  19-05-2016 11:29
  
  Despite millennials being the most public generation in history very few companies seem to have any real understanding of them, but at a time when the word ‘disruptive’ has become positive and some of the world’s most successful business minds are under the age of 30, demographics are simply not a good enough way of describing this audience.
  A 28-year-old millennial could be a parent with two children, a student, still living at home with mum and dad, or the CEO of the latest
  
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• Daniel Marks London: Channel Marketing Manager - Retail, South London, £45k - £50k

  19-05-2016 10:44
  
  £45000 - £50000 per annum + Benefits:Daniel Marks London:
  A brand leader in the sports and retail market; a business that has experienced steady growth with strong links to Olympic athletes.
  West Sussex
  
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• 5 new manager motivation techniques - Ranieri style

  19-05-2016 10:13
  Unless you've been living under a rock these past few weeks, you'll be familiar with the achievements of a certain diminutive Italian football manager – one Claudio Ranieri./>
  Having only taken charge of Leceister City last summer, Ranieri's achievements are a class A blueprint for any new manager. So if you're heading to an interview for a management role perhaps Ranieri's style can offer some inspiration, particularly when answering those 'how would you handle a given situation?' sty
  
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• Hasson Associates: Research Manager | Advertising & Brands

  19-05-2016 09:01
  
  £30000 - £35000 per annum:Hasson Associates:
  This role is for a brand and advertising enthusiast! I'm looking for a Research Manager or top-end Senior Research executive with great quantitative skills to join a leading agency in their Brand and Comms Team.
  London
  
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• Stonor: Midweight Designer (Brand Identity)

  19-05-2016 08:30
  
  £28000 - £32000 per annum:Stonor:
  BIG name player in the Branding & Packaging arena is after a Midweight-Designer with quality brand identity & craft skills, superb perks, lush brands.
  London
  
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• Out-of-home TV gets boost

  19-05-2016 02:00
  
  NEW YORK: Television watched in bars, restaurants, hotel rooms and gyms doesn't currently feature in accepted viewing metrics, but could make an important difference to the audience profile for programming like news and sports.Ratings agency...
  
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• L'Oreal's tech innovation formula

  19-05-2016 02:00
  
  AUSTIN, TX:L'Oréal, the beauty group, is making sure its innovation efforts in areas like wearable tech and product personalisation are focused on tangible consumer needs, rather than simply being led by new capabilities.Guive Balooch, Global VP...
  
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• Jeep ventures into real estate

  19-05-2016 02:00
  
  SYDNEY: Jeep's new Grand Land campaign has seen a surge in dealership traffic and test drives of the Grand Cherokee model, as the automaker not only promotes a spirit of adventure but offers consumers the chance to own a piece of Australia.People...
  
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• From endorsements to equity

  19-05-2016 02:00
  
  NEW DELHI: Cricketer Virat Kohli is not only India's leading sportsman, he has become a youth icon and is sought after by brands seeking celebrity endorsement, but Kohli himself is looking beyond merely lending his name to products. "It's very...
  
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• Forget mums, think women

  19-05-2016 02:00
  
  LONDON: Despite women being the largest "emerging market" in the world, many brands and agencies continue to view them solely through the lens of motherhood and that, a leading industry figure argues, is completely the wrong approach. Writing for...
  
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• Euro 2016 sponsors face challenge

  19-05-2016 02:00
  
  LONDON: Sports fans have a mental inventory of major brands they associate with major events but they don't necessarily know which brands are sponsoring which events.Over half of the brands most associated with the 2016 European Football...
  
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• Digital natives get younger

  19-05-2016 02:00
  
  BOSTON: Children are getting their own smartphones at a younger age than before and are permitted greater freedom in using them, new research has found.The average age when children get their first phone
  
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• FMCG Connect: Interim Brand Manager - 12 months contract

  19-05-2016 01:59
  
  Competitive:FMCG Connect:
  The Company We are pleased to be working with a an excellent, well-known FMCG branded business with a strong presence both in the UK and internatio...
  Leeds, West Yorkshire
  
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