Sales & Marketing news

• Stonor: Senior Designer (Brand Identity)

  18-05-2016 20:03
  
  £40000 - £44000 per annum:Stonor:
  BIG name player in the Branding & Packaging arena is after a Senior Designer with quality brand identity & craft skills, superb perks, wicked brands.
  London
  
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• Stonor: Senior Designer (FMCG) - Branding/Packaging

  18-05-2016 19:53
  
  £40000 - £44000 per annum:Stonor:
  BIG name player in the Branding & Packaging arena is after a Senior Designer with an array of FMCG experience. Fantastic list of perks, wicked brands.
  London
  
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• Michael Page Digital: Interior Designer

  18-05-2016 19:34
  
  £27000 - £30000 per annum:Michael Page Digital:
  The Client fits within the Medical and Nursing sector and is currently recruiting an Interior Designer to join a growing team and business based in Buckinghamshire
  Buckinghamshire
  
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• How old does your CV/resume make you look?

  18-05-2016 18:25
  Myth: age no longer matters when it comes to applying for jobs. Like it or not, preconceptions and prejudices surrounding older or, just as easily, younger workers are still all too common in today's increasingly competitive job market./>
  Like so many things in life, it's all in the presentation. Here are some of the most common, and avoidable, CV giveaways of younger and older job seekers.
  Common mistakes of younger job seekers:
  1. Sloppy presentation
  Younger job seekers are more likely to
  
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• Ball & Hoolahan: Insight Executive

  18-05-2016 18:08
  
  £33,000 per annum :Ball & Hoolahan:
  Join this much loved UK business with a portfolio of heritage brands to drive consumer and market insight learnings across the company. You will wo...
  London
  
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• Gabriele Skelton: Resourcer - Client Services Team

  18-05-2016 18:01
  
  £23 - £20000 per annum:Gabriele Skelton:
  We have a brilliant opportunity for a resourcer with 1-2 years' experience to join one of the leading boutique recruitment agencies in London, specialising in the design and branding industry - us!
  London
  
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• How brands are using artificial intelligence to enhance customer experience

  18-05-2016 17:25
  
  Artificial intelligence has been around since 1956 and has made some giant leaps in that time: beating the best human at chess, the best human at US gameshow Jeopardy and recently beating the best human at complex strategy game Go.
  Brands have only recently started adopting artificial intelligence for core consumer services. Google’s voice recognition technology now claims 98% accuracy and Facebook’s DeepFace is said to recognise faces with a 97% success rate.
  IBM’s Watson
  
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• NHS launches first ever augmented reality billboard campaign to show power of blood donations

  18-05-2016 17:24
  
  NHS volunteers will give members of the public an iPhone, which uses augmented reality to replicate the process of a needle going into their flesh when they hover the smartphone over a sticker that is placed where an injection would usually occur.
  As the iPhone virtually takes their blood over a 20-second period, the ad screen’s empty blood bag also fills up and a message is displayed thanking the participant for “seeing the power of a blood donation”. The real-life patient on
  
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• How marketers can put social purpose into practice

  18-05-2016 17:11
  
  Ben & Jerry’s has highlighted climate change and marriage equality, among other social issuesThe concept of corporate social responsibility (CSR) is under the microscope like never before, as consumers are increasingly adept at seeing through insincere attempts by brands to appear to be doing good.
  Lord Browne, the former BP CEO and one of the original proponents of CSR, reckons it is now a failed strategy because all too often it is separated from the core function of the bu
  
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• Ben & Jerry’s: Why standing for a cause can build stronger customer bonds

  18-05-2016 17:05
  
  Ben & Jerry’s has highlighted climate change and marriage equality, among other social issuesThe ice cream brand breaks its social message down into ethical product sourcing and responsible manufacturing, alongside advocacy work on issues such as marriage equality and climate change.
  Ben & Jerry’s picks an issue then finds a local story, such as teaming up with civil rights campaign group Hope Not Hate to encourage Londoners to vote in the recent mayoral election on 5 Ma
  
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• Digital Gurus: Grad/Junior Dig Designers… Exciting opportunities!

  18-05-2016 16:19
  
  Negotiable:Digital Gurus:
  Are you a recent grad or Junior Dig Designer with 6+ month's experience?If so, read on.I'm currently working with Creative and Digital agencies dotted around London looking for hungry Junior Designers passionate about design.You must have a slick po
  London
  
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• The Great & The Good: Senior Account Manager, Financial Services

  18-05-2016 16:10
  
  £38000 - £42000 per annum + significant benefits :The Great & The Good:
  A thriving independent agency are on the hunt for a proven Senior Account Manager, Salary to £42k.
  City of London
  
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• Peroni is a marketing-driven success story, says SABMiller

  18-05-2016 13:59
  
  SABMiller claims that £1 in every £4 spent on beer in London now goes on so-called ‘super-premium’ beer – that is beer that costs £4.15 a pint or higher. And that growth has been led by Peroni, which saw double-digit volume growth during the year ending 31 March.
  SABMiller said Peroni helped it post an increase in net producer revenue (which excludes taxes such as excise duty) of 5% in the UK for the period.
  In response to a question from Marketing Week, SABMi
  
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• Daniel Marks London: SEO & PPC Executive - Travel, Kent, £32,000 to £36,000

  18-05-2016 13:04
  
  £32000 - £380000 per annum:Daniel Marks London:
  Daniel Marks is very excited to be recruiting a Search Marketing Executive for leading travel company joining a global digital team to drive the business growth.
  Kent
  
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• Creative Recruitment: DIGITAL ARTWORKER (Fashion)

  18-05-2016 13:02
  
  £20000 - £30000 per annum:Creative Recruitment:
  DIGITAL ARTWORKER (Fashion), Keywords: (Luxury, Fashion, Ecommerce, Email, Web, Social Media, Mobile, Tablet), Location: London, Salary: £20k - £30k (Depending on experience)
  London
  
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• Stopgap: New Business Strategist

  18-05-2016 12:54
  
  £50000 - £55000 per annum + Benefits:Stopgap:
  Are you a bright graduate with some experience as a consultant and looking for a new exciting challenge? If so read on...
  London
  
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• Burberry admits its customer loyalty is ‘lagging’ and marketing needs ‘rebalancing’

  18-05-2016 12:53
  
  Pre-tax profits fell 10% to £415.6m for the year to 31 March, while revenues dropped 1% on an underlying basis to £2.5bn. The iconic luxury brand primarily blamed the decline on Asia, citing falling consumption levels, a slowdown in Chinese tourists visiting European stores and weaker demand in Hong Kong.
  And Burberry expects growth in the luxury sector to continue to slow, with its CEO Christopher Bailey stating that the luxury sector will grow sales by around 2% this year, down fro
  
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• Burberry admits customer loyalty is ‘lagging’ and marketing needs ‘rebalancing’

  18-05-2016 12:53
  
  Pre-tax profits fell 10% to £415.6m for the year to 31 March, while revenues dropped 1% on an underlying basis to £2.5bn. The iconic luxury brand primarily blamed the decline on Asia, citing falling consumption levels, a slowdown in Chinese tourists visiting European stores and weaker demand in Hong Kong.
  And Burberry expects growth in the luxury sector to continue to slow, with its CEO Christopher Bailey stating that the luxury sector will grow sales by around 2% this year, down fro
  
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• P&G’s Roisin Donnelly: Marketers too hung up on platforms will lose focus on consumers

  18-05-2016 12:26
  Speaking at an Oystercatchers event last night (17 May) on ‘How to be a modern marketer’, Donnelly said while P&G has “changed constantly” since she joined one thing has remained the same and that is its focus on the consumer.
  “[P&G] is not the company I joined but the consumer is still at the heart. We talk about digital and the pace of change but you have to put people at the heart to be successful. Marketers are too hung up on platforms and the late
  
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• P&G’s Roisin Donnelly: Marketers are too hung up on platforms when they should be focused on consumers

  18-05-2016 12:26
  Speaking at an Oystercatchers event last night (17 May) on ‘How to be a modern marketer’, Donnelly said while P&G has “changed constantly” since she joined one thing has remained the same and that is its focus on the consumer.
  “[P&G] is not the company I joined but the consumer is still at the heart. We talk about digital and the pace of change but you have to put people at the heart to be successful. Marketers are too hung up on platforms and the late
  
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• Jarlett de Grouchy: Corporate Affairs Manager - Consumer Goods

  18-05-2016 11:39
  
  £45000 - £50000 per annum:Jarlett de Grouchy:
  Corporate Affairs ManagerUp to £45,000 + Car Allowance +Excellent Benefits
  Gatwick
  
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• Better Placed Recruitment: Digital Insight Manager

  18-05-2016 09:07
  
  £45000 - £55000 per annum + Excellent Benefits:Better Placed Recruitment:
  Better Placed are delighted to be working in partnership with a leading Retail organisation who are now recruiting for the exciting position of Digital Insight manager.
  Bradford
  
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• Mark Ritson: The seven unmistakable signs of a shit brand consultant

  18-05-2016 08:00
  
  I had a long and eventful evening last Friday in Soho with an old University friend, who had just been stung for one of the worst bits of brand consulting I have ever seen. Then it was my turn to feel the pain as he admitted how much he had paid out for the worthless report and consulting advice. Many beverages and an incendiary curry later, we had hashed out a foolproof seven-point system for identifying shit brand consultants before they can take your money and/or lead you astray.
  First, any
  
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• Campaign performance – latest Marketoonist

  18-05-2016 07:00
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Live Recruitment: SENIOR ACCOUNT MANAGER - EVENTS & EXPERIENTIAL AGENCY

  18-05-2016 06:00
  
  £40000 - £45000 per annum + Benefits:Live Recruitment:
  Your chance to join one of the best creative event production agencies out there and oversee events for an iconic social media brand!
  London
  
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• Live Recruitment: SENIOR 3D DESIGNER

  18-05-2016 06:00
  
  DOE :Live Recruitment:
  Fantastic opportunity for a Senior 3D Designer to join a global event agency working on award-winning large scale events and exhibitions!East Midlands
  
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• Marketers urged: 'see radio differently'

  18-05-2016 02:00
  
  LONDON: Radiocentre, the industry body for UK commercial radio, has launched a new "personalised" campaign as it seeks to persuade a range of marketers – starting with Keith Weed, CMO at Unilever – to invest more in the medium.An unlikely
  
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• Malaysian m-commerce booms

  18-05-2016 02:00
  
  KUALA LUMPUR: Mobile commerce is taking off in Malaysia and is set to grow 300% faster than e-commerce in 2016, according to the country's leading online payment gateway provider.iPay88 claims its online payment transactions account for almost 70%...
  
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• FMCG Connect: Media Account Manager

  18-05-2016 02:00
  
  £25,000 - £30,000 plus bonus:FMCG Connect:
  The Company Our client is an exciting, fast-paced and highly entrepreneurial retail and shopper marketing agency based in Leeds. The Opportunity Re...
  Leeds, West Yorkshire
  
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• Distribution is a creative discipline

  18-05-2016 02:00
  
  LONDON: Marketers and agencies need to see distribution as a creative discipline that is factored into the start of content development if they are to deliver a truly successful campaign, a leading industryfigure has said.Writing in the current...
  
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• Cross-channel attribution gains ground

  18-05-2016 02:00
  
  LOS ANGELES: Most marketers are using at least six tools to collect performance data and the pressure to adopt advanced attribution methods is going to grow significantly over the next couple of years, according to a new survey.A survey by IDG...
  
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• Blog: The problem of premature evaluation

  18-05-2016 02:00
  
  Not much has changed in 40 years when it comes to testing advertising execution, says Malcolm White. Evaluation is still done in the wrong way and at the wrong time, leading to disappointment and frustration.
  
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• Aussie TV tackles 'noise'

  18-05-2016 02:00
  
  SYDNEY: Rival Australian TV channels have joined forces to create a new research and marketing body that will rebut the "inaccurate claims" and "questionable metrics" of digital media players.Think TV, announced last week, sees free-to-air and...
  
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• American Family Insurance taps dreams

  18-05-2016 02:00
  
  HOLLYWOOD, FL: American Family Insurance has successfully differentiated its brand by focusing on customer dreams rather than adding to the "critter brigade" of mascots and characters which many of its rivals rely on.Telisa Yancy, VP/Marketing at...
  
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• Ad blocking losses to treble

  18-05-2016 02:00
  
  WASHINGTON: Ad blocking is expected to reduce US display advertising by some $3.9bn this year, a figure that is forecast to treble over the next four years according to a new study, with a total of $39bn being lost over five years. The
  
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