Sales & Marketing news

• Suki Thompson, Oystercatchers: Marketers, we need to talk about stress

  19-04-2016 19:20
  
  Bringing this closer to home, in the UK the estimated costs of mental health problems to employers is £26bn. Middle-aged male suicide has risen 40% since 2008 and one in four of us this year will experience some form of mental health problem. Perhaps most shockingly, three-quarters of people confronting the illness are not receiving any kind of treatment.
  Yet, I believe that we are at the tipping point of changing the conversation – as this formerly taboo topic emerges from the shado
  
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• Suki Thompson, Oystercatchers: Let’s talk about stress

  19-04-2016 19:20
  
  Bringing this closer to home, in the UK the estimated costs of mental health problems to employers is £26bn. Middle-aged male suicide has risen 40% since 2008 and one in four of us this year will experience some form of mental health problem. Perhaps most shockingly, three-quarters of people confronting the illness are not receiving any kind of treatment.
  Yet, I believe that we are at the tipping point of changing the conversation – as this formerly taboo topic emerges from the shado
  
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• Snapchat’s Nick Bell: ‘Our audience is not as young as people think’

  19-04-2016 16:57
  
  Nick Bell, vice-president of content, SnapchatSpeaking at Advertising Week Europe today (19 April), he said: “When you’re young you have more time on your hands so people have had a chance to play and experiment with the product, but we’re seeing the demographic stretch pretty significantly now.”
  Part of the reason Snapchat’s popularity is increasing among older users is because it doesn’t rely on people needing to endorse each other’s content.
  
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• How Under Armour and Coca-Cola are overcoming ‘brand laziness’ in marketing to women around sport

  19-04-2016 16:53
  
  Brands are increasingly taking note of women taking part in sport. Speaking at Advertising Week Europe, sport brand Under Armour admitted that its women’s division will outpace men’s within four years and that it will be “critical” to its success.
  However, its European marketing chief Christopher Carroll added that the brand “didn’t get it right initially” when it came to engaging this growing audience.
  “Women are increasingly more physically activ
  
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• Coke Zero gets £10m revamp as Coca-Cola aligns products behind ‘one brand’ strategy

  19-04-2016 12:28
  
  ‘Coca-Cola Zero Sugar’ will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found half of people questioned did not know it contained no sugar.
  The launch will be supported by a £10m marketing campaign designed to get more people to choose no sugar options. The activity will encourage consumers to try Coca-Cola Zero Sugar by highlighting that it “tastes more like Coke and looks more like Coke” than the
  
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• Coca-Cola ditches Coke Zero for new ‘Coca-Cola Zero Sugar’ as it aligns products behind ‘one brand’ strategy

  19-04-2016 12:28
  
  ‘Coca-Cola Zero Sugar’ will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found half of people questioned did not know it contained no sugar.
  The launch will be supported by a £10m marketing campaign designed to get more people to choose no sugar options. The activity will encourage consumers to try Coca-Cola Zero Sugar by highlighting that it “tastes more like Coke and looks more like Coke” than the
  
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• Pret A Manger to open first standalone vegetarian store following online poll

  19-04-2016 08:45
  
  The pop-up, which will be a conversion of an existing Pret store, will feature 40 exclusive lines – including cauliflower rice and courgetti pots, as well as open rye bread sandwiches – alongside Pret’s existing vegetarian options.
  The move comes as Pret revealed today (18 April) that sales rose 13.9% to £676.2m for the 52 weeks to 1 January 2016. Like-for-like sales, meanwhile, were up 7.5% as pre-tax profits shot up 14.5% to £84.3m.
  READ MORE: Pret A Manger’
  
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• Marketing touchpoints – latest Marketoonist

  19-04-2016 07:00
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Sky signs movie deal with Sony

  19-04-2016 02:00
  
  LONDON: Sky has signed a pan-European movie deal with Sony Pictures, making it the UK satellite broadcaster's first ever agreement with a major Hollywood studio.Sky
  
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• Netflix faces Amazon challenge

  19-04-2016 02:00
  
  SEATTLE, WA: Netflix, the globally expanding video-streaming service, now faces a powerful rival in Amazon, which announced on Sunday that it is launching its own stand-alone option for its Prime subscribers in the US.The online retailer had...
  
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• Native ad strategy lags in APAC

  19-04-2016 02:00
  
  SINGAPORE:More than two-thirds of marketers using native advertising in Asia-Pacific do not have a specific strategy for the medium, an exclusive Warc report has revealed.The
  
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• Line launches new bot initiative

  19-04-2016 02:00
  
  TOKYO: Line, the Japanese messaging app, is planning to launch a new chatbot service for smartphone users as it attempts to ramp up its challenge to major players in the field, such as Facebook and China's WeChat.Line's new service entails...
  
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• Consumers aware of ad blocking

  19-04-2016 02:00
  
  NEW YORK: In a further sign of how ad blocking technology is posing a threat to the digital advertising industry, a new global survey has found close to two-thirds (61%) of consumers are aware of several options for removing advertising.Accenture,...
  
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• APAC online video to reach $35bn

  19-04-2016 02:00
  
  SINGAPORE: Online video revenues in 14 markets of Asia-Pacific are expected to grow almost threefold from around $13bn in 2016 to $35bn in 2021, a new report has predicted.Driven largely by China, that represents an annual growth rate of 22% and...
  
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• Agencies need client-centric focus

  19-04-2016 02:00
  
  LONDON: Agencies need to adopt a more client-centric approach if they are to be successful according to the chairman and CEO of Interpublic.Speaking at the first day of
  
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• Ad agencies suffer talent loss

  19-04-2016 02:00
  
  MIAMI, FL: Advertising agencies recorded a global net talent loss of 25% in 2015, according to figures from LinkedIn, the business-focused social network.Jann Martin Schwarz, LinkedIn's Global Director/Agency Holding Companies, discussed this...
  
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