Social media has become one of the most influential forces now in play for UK high streets, writes Dan Edelman, UK general manager, merchant services at American Express.
Dan Edelman, UK general manager, merchant services at American Express
According to new research by American Express, conducted with Retail Economics, it’s estimated that social media now drives 1.7 billion high street visits annually in the UK. Behind every one of those visits is a shopper who has viewed and engaged with
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Hype to High Street: Turning online hype into meaningful growth
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