PR Public relations news

• Pennsylvania Capitol Lights Up for National "Lights On Afterschool" Celebrations

  24-10-2019 23:40
  HARRISBURG, Pa., Oct. 24, 2019 /PRNewswire/ -- The Pennsylvania Statewide Afterschool/Youth Development Network (PSAYDN) announced today that nearly 300 programs across the state will sponsor Lights On Afterschool events on Thursday, October 24, 2019. Leaders in Pennsylvania call for...
  
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• How to capitalize on an influencer’s trust with users

  31-10-2024 12:00 via prdaily.com
  
  Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.
  Nowadays, it seems like just about every social media user has taken an influencer’s opinion on something, whether it’s about trying a product or visiting a new restaurant.
  Even if they don’t know each other in person, the time they spend watching videos creates a kind of relationship that lets them build a rapport, even a sense of trust.
   
  [RELATED: Would you like to speak at
  
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• By the Numbers: The bleak state of local news – and a few bright spots

  31-10-2024 11:00 via prdaily.com
  
  Local news remains an important option for many PR campaigns.Let’s not bury the lede: local news is in a tailspin and has been for nearly two decades.
  The 2024 State of Local News Report from the Medill Local News Initiative at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications sheds a light on just how things have deteriorated in the last year. The report specifically examines newspapers, public broadcasters, network websites and standa
  
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• The Scoop: CNN sends clear message that it won’t allow hate speech on air

  30-10-2024 16:53 via prdaily.com
  
  Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub. 
  CNN has banned conservative writer Ryan Gidursky from the network after a contentious on-air exchange with panelist Mehdi Hasan for his support of Palestinians in the Israel-Hamas War. 
  During a discussion about Donald Trump’s rally at Madison Square Garden on “NewsNight with Abby Phillip,” Gidursky told Hasan, “I hope your beeper doesn’
  
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• Generative AI is the creative colleague you’ve been waiting for

  30-10-2024 12:00 via prdaily.com
  
  You can accomplish more together.Samantha Stark is founder and chief strategist at Phyusion. 
  As AI tools become available to everyone, it’s now easier than ever to produce polished materials at scale, creating new challenges for PR professionals. As more organizations leverage AI tools, we’re seeing a sea of sameness in content that makes it increasingly difficult to capture attention.
  This new reality means the bar for quality content is rising. The key to better content is un
  
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• PRing the PR: Use flash reports to highlight successes

  30-10-2024 11:00 via prdaily.com
  
  These concise reports serve as a table-setter for more robust campaign analysis down the road.
  Public relations teams constantly seek ways to show their value to business objectives. One effective approach is to highlight the behind-the-scenes PR efforts driving certain campaigns or business functions.
  At a recent Ragan virtual conference, Elizabeth Winter emphasized the benefits of using “flash reports” – concise overviews of PR activities. The goal is to gather on-the-ground
  
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• What is the most bone-chilling thing a PR pro can hear?

  29-10-2024 17:01 via prweek.com
  
  Certain phrases haunt the nightmares of communicators everywhere. 
  
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• Australian High Commission: Media and Communications Officer – LE5 – DFAT – London

  29-10-2024 16:45 via prweekjobs.co.uk
  £51,688 per annum:Australian High Commission:
  Seeking an experienced media and communications specialist to create content and lead activities which help deliver the public diplomacy strategy.
  London (Central), London (Greater)
  
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• Kristin McHugh to lead marketing, comms for PwC US, Mexico

  29-10-2024 13:00 via prweek.com
  
  She joins the consultancy from Verizon, where she was chief brand officer.
  
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• Intern to CEO: Maeve Hagen appointed Taylor chief, succeeding Tony Signore

  29-10-2024 12:50 via prweek.com
  
  Effective January 1, 2025, Hagen will lead the agency while Signore transitions to the newly created role of chairman.
  
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• Rebranding relevance: How PR can breathe new life into tired brands

  29-10-2024 12:00 via prdaily.com
  
  Communicators need to stay on top of trends to keep brands fresh.
  Few brands remain at the top of their field forever. They can coast on your past reputation for a while, but eventually, it will lose its luster. Then, creative communicators need to find new ways to show their value to new generations who might see them as old-fashioned or not think of them at all.
  Public relations should be at the forefront of any reinvention strategy, according to Jacqueline Babb, a senior lecturer at Medill Sc
  
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• These Gen Z influencers are talking politics, regardless of brand risk

  29-10-2024 10:00 via prweek.com
  
  At United Talent Agency's ZCon conference, several Gen Z creators shared that political content is important to their personal brands.
  
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• Woman travels ‘A Thousand Miles’ for abortion in Center for Reproductive Rights campaign

  28-10-2024 20:41 via prweek.com
  
  Musician Vanessa Carlton appears in the campaign video soundtracked to her iconic 2001 single.
  
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• Wells Fargo names Dana Ripley head of communications

  28-10-2024 16:50 via prweek.com
  
  Wells Fargo’s previous chief comms officer, Amy Bonitatibus, left the bank in March for a position at PayPal.
  
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• Southbank Centre : Director of Communications

  28-10-2024 16:17 via prweekjobs.co.uk
  Up to £85,000 per year, depending on experience:Southbank Centre :
  We are looking for an experienced Director of Communications to lead Southbank Centre’s communications strategy, elevating our profile, and advocat...
  London (Greater)
  
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• The Scoop: The comms decisions that went into Washington Post’s non-endorsement disaster

  28-10-2024 16:08 via prdaily.com
  
  Plus: Puerto Rico insults rock the race; the cottage industry of avoiding DE&I backlash.Friday, just 11 days before the U.S. election, the Washington Post made a decision not to endorse either presidential candidate.
  Publisher and CEO William Lewis leaned heavily on history in explaining the choice, extensively quoting a 1960 editorial board missive describing that 64-year-old decision then not to endorse. However, the paper later reversed course and has endorsed in all but one race since 19
  
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• Mercedes-Benz High-Power Charging hires Diffusion as AOR

  28-10-2024 15:00 via prweek.com
  
  The brand wants to differentiate itself from rivals in the EV charging space.
  
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• Weber Shandwick Collective makes analytics and intelligence leadership appointments

  28-10-2024 12:30 via prweek.com
  
  Joe Colacurcio, Joseph Sorrentino and Josh Wu will lead A+I for the firm’s consumer, health and corporate intelligence teams in North America.
  
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• Handling external headaches internally

  28-10-2024 11:00 via prdaily.com
  
  Repositioning the narrative, both internally and externally.Earlier this week, Fortune reported that Meta terminated a group of employees in its Los Angeles office for violating its rules around perks. Specifically, the employees were accused of misappropriating food delivery credits for use in the office and instead using them for household items directly delivered to employee residences.
  While these terminations are a window into how companies enforce policies, most coverage has focused on the
  
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• Culligan International brings on Highdive, Zeno for first global campaign

  28-10-2024 11:00 via prweek.com
  
  The brand wants to educate consumers about “the power and importance of quality water.”
  
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• Communicators share their best writing tips

  28-10-2024 11:00 via prdaily.com
  
  Nearly 300 comms pros shared their best ideas. These are the best.Recently, I took to LinkedIn to ask communicators to share their best writing tip.
  I received nearly 300 fantastic, insightful comments on every part of the writing process, from planning and research all the way through to editing.
  Here’s a sampling of those responses, edited for style and brevity.
  Research and planning
   
  Raven Carpenter is PR account director at Fox Agency.One of the best writing tips I’ve ever
  
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• Marcus named to lead CGS corporate comms

  25-10-2024 21:57 via prweek.com
  
  He’ll work to illuminate the story of three business divisions at the company.
  
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• Thinx wants to give election workers free period underwear

  25-10-2024 21:28 via prweek.com
  
  Hunter supported the initiative, which kicks off Thinx’s series #ThinxAhead.
  
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• Kraft Heinz names Angel Shelton Willis as corporate affairs officer

  25-10-2024 20:19 via prweek.com
  
  The appointment follows other changes in the company’s communications leadership this year.
  
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• Haleon debuts AI-powered screener to make advertising more inclusive

  25-10-2024 19:20 via prweek.com
  
  Haleon’s pilot run of the screener analyzed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.
  
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• The Scoop: Podcasts influence election season like never before

  25-10-2024 17:31 via prdaily.com
  
  Also: White House strategy underscores potential power of AI; consumers remain sluggish despite improving economic landscape.
  With a week and a half  until Election Day, Donald Trump and Kamala Harris are doing everything in their power to engage and sway notoriously hard-to-reach segments of the American electorate.
  One rare area of agreement between the candidates has been on the power of podcasts.
   
  [RELATED: Join us for the Crisis Communications Certificate Course on October 24, 31
  
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• Carter Ferris: NEW BUSINESS EXEC + Beauty Brand Activation (B2B)

  25-10-2024 16:30 via prweekjobs.co.uk
  up to £30,000+OTC:Carter Ferris:
  London’s leading luxury, corporate and beauty wellness platform, seeks an experienced Event and New Business Executive, to join their growing team....
  London (Central), London (Greater)
  
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• How I Got Here: Anti-Defamation League’s Bill Hicks on the key to personal growth

  25-10-2024 12:00 via prdaily.com
  
  ADL’s Associate Director of Leadership Engagement shares why you should embrace your contributions no matter your title. Bill Hicks serves as the senior associate director of leadership engagement for the Anti-Defamation League’s (ADL) central division, which spans 16 states. In this role, he is instrumental in cultivating leadership opportunities and actively seeking out and nurturing individuals committed to championing the organization’s mission. Through his efforts, Hi
  
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• Justin Baldoni salutes to veteran service dogs in partnership with Purina

  25-10-2024 11:01 via prweek.com
  
  The actor and filmmaker partnered with Purina Dog Chow to announce the winner of the Service Dog Salute category at the New York Dog Film Festival.
  
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• The Friday Reporter: CBS Mornings’ Shawna Thomas

  25-10-2024 10:38 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Shawna Thomas is executive producer for CBS Mornings, an award winning journo and a media superstar. She’s also been nominated by dozens to do the Friday Reporter, so this one has been a long time coming.
  Shawna shares her remarkable stories about breaking into the media herself, her DC-NYC intersections and the grueling and rewarding side of morning television.
  Tune in today to learn more about this dynamic media pro who firmly believes that, &
  
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