The tool can automate repetitive tasks so humans can do the fun parts.In marketing, there are so many activities that are tedious. Whether that’s updating dozens of banner ads to reflect new legal disclosures or writing a marketing brief, AI is increasingly a way to reduce the tedium and increase the creativity in any marketer’s day.
Chris Cullmann, chief innovation officer at RevHealth, and Douglas Barr, AI lead and founder at PixieDust Labs, worked together to create a tool t
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-
AI Helped Me: Creating a tool for marketing briefs in minutes in a regulated industry
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‘Mistakes were made’: Callaway Golf and Good Good Golf pull and apologize for ad
via prweek.comThe spot received backlash for portraying violence against women. -
‘We know we got this wrong’: Target pulls ‘offensive’ Halloween costume following backlash
via prweek.comThe retailer noted that the costume was ‘especially hurtful’ for its Black employees and customers. -
Can Tariq Hassan make Wendy’s a red-hot brand again?
via prweek.comFollowing shaky Q2 earnings, the brand announced the former McDonald’s CMO will help lead its ‘Project Fresh’ turnaround plan. -
Which first-time US Open brand player do you ‘love’ the most?
via prweek.comThe tennis tournament expanded from 21 to 30 brand sponsors for 2026, inking deals with Oura and Electrolit. -
When is showing up at the US Open as a brand actually a serve?
via prweek.comWhere brands are winning points with fans points to a broader story across sports marketing -
Walmart chief communications officer Allyson Park to exit
via prweek.comPark has been in the position since 2023. -
Ironman Group selects Praytell as global PR AOR
via prweek.comSVP of sports and entertainment Sean Flynn is leading the account. -
Burson Buchanan names new leader after senior departures
via prweek.comBurson Buchanan has a new leader following a handful of senior departures in Burson’s financial comms and capital market advisory business in recent months, PRWeek has learned. -
Kim Kardashian-cofounded Skims names VP of influencer
via prweek.comKisha Maldonado-Madrid has held leadership roles at Kourtney Kardashian-founded Poosh and creator marketing agency Cruz Control Digital. -
Danny Trejo and Aspercreme partner to ‘KO’ online boomer stereotypes
via prweek.comThe campaign pairs the 82-year-old actor with a roster of age-defying athletes to prove getting older doesn’t mean slowing down. -
Flexing their soft side: Strava leans into strength and recovery with Carl Radke
via prweek.comThe fitness app hosted a “Soft Summer” event at the 'Summer House' star’s nonalcoholic Greenpoint bar, highlighting its expansion into strength. -
Omnicom PR agencies retain inclusion roles despite restructure claims
via prweek.comDespite reports that holding company Omnicom has cut some agency-specific roles in order to centralise its impact and inclusion functions, PRWeek UK understands this is not the case within its PR firms. -
The Social Skinny: Meta whistleblower testifies; Amazon and Uber delivery drones take flight
via prweek.comA weekly roundup of app and tech news. -
Starbucks replaces Edelman as core US PR agency
via prweek.comAn Omnicom Public Relations team, known as Chorus, will primarily cover external communications in the areas of corporate issues, consumer and reputation after a transition later this year. -
Chaka Khan Foundation hires agency for strategic communications support
via prweek.comAttention Comms senior client director Conor Douglass is leading the account alongside CEO Paul Cohen. -
'Intolerable and inexcusable': AMC CEO apologizes for Dune: Part Three ticket crash
via prweek.comAMC CEO Adam Aron posted an apology on X, saying $2 million in IT spending will help to fix the problem. -
Propeller Group ups Mary Cirincione to president of US operations
via prweek.comThe agency has also promoted JP Escobar to VP of marketing services and Daniel Schloss to VP of brand and design. -
PRWeek reveals Hall of Fame class of 2026
via prweek.comPRWeek will toast the inductees at a gala dinner in New York City on November 19. -
Chipotle cooks up kids meal with Gen Alpha influencer Salish Matter
via prweek.comThe fast casual restaurant chain also dropped an Ultimate Chipotle Creator Experience. -
Dior mourns death of international PR director Mathilde Favier
via prweek.comFavier, who has worked for the fashion house since 2011, reportedly died Monday in a car accident in western France. -
Neutrogena faces backlash after Hayden Panettiere’s death. How should the brand respond?
via prweek.comNeutrogena allegedly dropped its 10-year partnership with Panettiere after she opened up about postpartum depression. -
Vaseline US taps food content creator as head of social and engagement
via prweek.comDes’Tini LaGrone, founder of Butter On A Roll, brings a ‘creative eye’ and L'Oréal marketing experience to the Unilever brand. -
How QVC kept its cool after a live TV mishap
via prweek.comQVC’s director of brand and social broke down how it capitalized on an unscripted moment involving a NSFW term. -
Dentsu weighs cutting up to 160 overseas entities by 2028
via prweek.comThe group has completed 88% of its planned 3,400 job cuts and aims to shed global headquarters costs by 30% by 2028. -
The Athletic releases The Advantage Calendar ahead of NFL season
via prweek.comThe go-to sports news platform has partnered with MSQ Sport + Entertainment to provide fans with exclusive insights and game day inspired-merchandise. -
Molson Coors names Alex Abraham as VP of comms, corporate affairs
via prweek.comMost recently, Abraham was the global chief communications officer for SC Johnson. -
Inizio Evoke hires Christopher Hedquist as US policy, public affairs leader
via prweek.comHedquist most recently served as head of US health policy and public affairs at Edelman. -
Burson appoints chief people officer for the Americas
via prweek.comMolly Roenna joins the WPP firm from The Weber Shandwick Collective, where she served as global chief people officer. -
NBA teams announce 2026 schedule with classical art pieces and children’s sketches
via prweek.comThe Philadelphia 76ers, Memphis Grizzlies and Orlando Magic tapped into art culture for their season schedule spots.
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