Marketing news

• Twitch moves to purchase video game community Curse

  17-08-2016 11:40
  
  Amazon-owned Twitch, the live streaming platform, is to cement its focus on videogames with the purchase of Curse, a community and software producer dedicated to gaming, for an undisclosed sum.
  By doing so Twitch will acquire a raft of websites, mod databases and guides for titles such as World of Warcraft, league of Legends and NFL titles as well as popular forums for games such as Minecraft, Pokemon and Diablo III.
  Another innovation of Curse is an online meeting place for online team mates to
  
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• Nearly three-quarters of shoppers plan non-essentials cutbacks in peak retail period

  12-08-2026 13:58 via campaignlive.co.uk
  Epsilon research predicts overall UK consumer spend to be £17.9bn between Black Friday and Christmas sales.
  
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• Jaffa Cakes playfully tries to eclipse classic 1999 'Full moon, half moon' ad

  12-08-2026 13:30 via campaignlive.co.uk
  Ad from 1999 featured a teacher taunting her kids by munching Jaffa Cakes to demonstrate lunar phases.
  
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• Foot Locker brand platform aims to earn its trainer-culture ‘stripes’

  12-08-2026 13:30 via campaignlive.co.uk
  The retailer tapped a rap legend and Wieden & Kennedy vets to showcase its history, partnerships and ubiquitous “Stripers”.
  
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• Publicis London hires David Anderson and Ian Brassett as creative directors

  12-08-2026 13:00 via campaignlive.co.uk
  The duo joins from Ogilvy.
  
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• Elvis officially moves into Wonderhood Studios’ Soho office

  12-08-2026 13:00 via campaignlive.co.uk
  The move follows Wonderhood Studios’ acquisition of Elvis’ creative arm.
  
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• Alzheimer’s Society appoints UK media agency

  12-08-2026 12:04 via campaignlive.co.uk
  The charity has worked with Medialab since 2014.
  
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• Has job security become more important than progression?

  12-08-2026 08:00 via campaignlive.co.uk
  With data and anecdotal evidence pointing to rising job security concerns, Campaign asks adland whether employees are prioritising ‘feeling safe’ over getting ahead.
  
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• Midnite spots banned by ASA for breaching gambling ad rules

  12-08-2026 02:01 via campaignlive.co.uk
  The TV, VOD and radio ads were created by 72andSunny.
  
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• Asda's George expands relationship with Merkle

  11-08-2026 17:25 via campaignlive.co.uk
  The supermarket giant is expanding its partnership with Merkle to boost investment in data, CRM and digital experience as it looks to turn George into a bigger online growth engine.
  
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• Heinz Love Lid lets consumers dial in their Tomato Ketchup

  11-08-2026 14:22 via campaignlive.co.uk
  Campaign created by Wieden & Kennedy London.
  
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• Tesco Clubcard warns people not to sit on its rewards

  11-08-2026 13:40 via campaignlive.co.uk
  The campaign was created by BBH London.
  
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• St Luke’s promotes Richard Denney to CCO and Anastasia Terzeon to MD

  11-08-2026 12:45 via campaignlive.co.uk
  The promotions follow leadership changes after BBD Perfect Storm acquired a majority stake in St Luke's in January.
  
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• Cindy Rose more than doubles WPP's bonus pool

  11-08-2026 12:23 via campaignlive.co.uk
  In H1 2025, the bonus pool was £59m.
  
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• Barclays and VCCP juxtapose hustle and bustle with the calm of financial security

  11-08-2026 12:04 via campaignlive.co.uk
  Campaign by VCCP goes live today (11 August) across TV, OOH, audio and social.
  
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• We Are Social appoints EMEA head of paid media

  11-08-2026 12:00 via campaignlive.co.uk
  It is a new role for the agency.
  
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• Is AI making pitching more stressful?

  11-08-2026 08:00 via campaignlive.co.uk
  The Campaign Podcast discusses to what extent AI is impacting pitching and making it more stressful.
  
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• Samsung film explores reality of parenthood

  11-08-2026 02:00 via campaignlive.co.uk
  Campaign speaks to Annika Bizon, mobile experience vice-president of product and marketing at Samsung UK and Ireland, about the brand’s latest campaign.
  
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• Hinge releases audiobook series of love stories inspired by real couples

  10-08-2026 15:00 via campaignlive.co.uk
  The dating app’s chief marketing and communications officer, Tamika Young, speaks to Campaign about the “No ordinary love” brand platform, created with Dazed Studio.
  
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• Fentimans picks Lucky Generals as creative agency

  10-08-2026 14:28 via campaignlive.co.uk
  The incumbent is Drummond Central.
  
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• AMV BBDO promotes Nick Andrew to managing director

  10-08-2026 13:00 via campaignlive.co.uk
  Nick Andrew will report to chief executive Xavier Rees.
  
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• Revealed: breakdown of £1.3bn government media business won by WPP

  10-08-2026 12:30 via campaignlive.co.uk
  Breakdown covers contract data published so far on government website.
  
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• Last chance to enter Campaign In-House Agency Awards 2026

  10-08-2026 12:16 via campaignlive.co.uk
  The final deadline to recognise in-house excellence across 14 categories is 13 August.
  
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• The great CMO rebrand: How top marketers outgrew their own title

  10-08-2026 12:08 via campaignlive.co.uk
  From managing P&Ls to leading investor relations, executives explain why the traditional CMO role no longer fits what they actually do.
  
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• Ecco launches global media review

  10-08-2026 12:08 via campaignlive.co.uk
  The incumbent on the account is S360.
  
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• Ogilvy UK social strategy lead departs

  10-08-2026 11:22 via campaignlive.co.uk
  Roisin Gray joined the WPP-owned agency in 2024.
  
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• Five key charts behind WPP’s Q2 2026 results

  10-08-2026 08:00 via campaignlive.co.uk
  Campaign highlights the challenges Cindy Rose faces in a series of charts.
  
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• $5.4bn and counting: who has won the biggest holdco pitches of 2026 so far?

  10-08-2026 08:00 via campaignlive.co.uk
  With Adidas, HP, Just Eat and more now in the mix – how has this affected holdcos’ 2026 win streak?
  
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• See all this week's Ads of the Day

  07-08-2026 14:30 via campaignlive.co.uk
  Which brands and agencies made Campaign's Ad of the Day this week?
  
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• Cheez-It celebrates cheesy comedy at Edinburgh Fringe

  07-08-2026 13:30 via campaignlive.co.uk
  Zeal created the brand activations.
  
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