Marketing news

• Marketers pull back spend on Facebook and Google due to false metrics

  30-04-2018 09:43 via campaignlive.co.uk
  According to 62% of marketers surveyed by the Chief Marketing Officer Council, reports about false and faulty metrics have caused them to pull back on spend.
  
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• WPP seeking to offload South Bank campus

  07-09-2026 08:00 via campaignlive.co.uk
  “Rationalisation and simplification” of real estate forms a plank of WPP chief executive Cindy Rose’s Elevate28 strategy.
  
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• King’s Cross becomes the London ‘hunderground’ in ITV takeover

  07-09-2026 02:01 via campaignlive.co.uk
  Out-of-home campaign sets out to prove “There’s no place like ITV” for hun culture.
  
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• Guinness makes every situation 'lovely' with a pint

  04-09-2026 18:00 via campaignlive.co.uk
  The OOH campaign was created by AMV BBDO
  
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• Vodafone creates action-film inspired ad to showcase network speeds

  04-09-2026 15:00 via campaignlive.co.uk
  Campaign has been made by Leo UK.
  
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• New Balance activation celebrates sole of London

  04-09-2026 14:10 via campaignlive.co.uk
  The work was created by Exposure.
  
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• Kirsty Hathaway exits Joan London and launches consultancy

  04-09-2026 13:00 via campaignlive.co.uk
  Kirsty Hathaway Consultancy will work with brands across the UK and US.
  
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• The Trade Desk to cut 15% of global workforce in restructuring

  04-09-2026 12:51 via campaignlive.co.uk
  CEO Jeff Green said the job cuts are about preparing for growth, not financial trouble, as the adtech giant revealed a $1.5bn cash pile in the 10 years since its IPO.
  
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• Jellyfish hires Seun Odeneye as chief media officer

  04-09-2026 12:30 via campaignlive.co.uk
  The role is a new one for the agency.
  
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• 5 ad challenges perceptions following rebrand

  04-09-2026 12:30 via campaignlive.co.uk
  Paramount-owned channel rebranded to 5 last year.
  
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• 'We're not emulating others' – Patrick Affleck on Havas Village’s leadership shake-up

  04-09-2026 12:00 via campaignlive.co.uk
  The new chief executive for Havas Village UK and Ireland speaks to Campaign about integration, outcomes-based remuneration and industry disruption.
  
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• Essity kicks off global creative review for expanded femcare portfolio

  04-09-2026 08:00 via campaignlive.co.uk
  AMV BBDO works across Essity’s femcare, incontinence care and tissue businesses.
  
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• Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%

  03-09-2026 20:00 via campaignlive.co.uk
  Publicis was awarded PepsiCo's global media account without a pitch.
  
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• Arla ad shows worker racing to warehouse 'victory' powered by a 'good breakfast'

  03-09-2026 17:35 via campaignlive.co.uk
  Campaign was made by Droga5 London.
  
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• Pitch Update: Coca-Cola, McCain, PepsiCo, Eurostar, Booking.com, Kerrygold, Macmillan and more

  03-09-2026 17:00 via campaignlive.co.uk
  Campaign's weekly round-up of pitches, reviews and account wins.
  
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• Oatly activation will matcha visitors to drinks

  03-09-2026 16:52 via campaignlive.co.uk
  A conveyor belt of matcha drinks will be available to visitors at selected times.
  
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• M&S coat steals the show in library-set fashion ad

  03-09-2026 14:30 via campaignlive.co.uk
  Campaign by Mother is part of brand's "Love that" platform.
  
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• Aldi celebrates launch of Barbie doll with pink makeover

  03-09-2026 14:30 via campaignlive.co.uk
  The logo at the Barnet store in London has turned Barbie pink to mark the arrival of the Barbie Aldimania Dreamland Doll.
  
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• Kerrygold appoints Born Social as global social agency of record

  03-09-2026 13:30 via campaignlive.co.uk
  Appointment follows four-way pitch.
  
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• Publicis Connected Media UK appoints CIO

  03-09-2026 13:00 via campaignlive.co.uk
  Role replaces Steve Bignell, who was named global head of PMX Lift last year.
  
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• John Lewis releases social-first entertainment series about gifting

  03-09-2026 13:00 via campaignlive.co.uk
  The first episode features documentary maker Louis Theroux.
  
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• Campaign's TV Advertising Summit announces final speakers

  03-09-2026 12:22 via campaignlive.co.uk
  Conference will be held on 10 September.
  
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• Royal Society of Arts teams up with Dame Judi Dench for brand refresh

  03-09-2026 08:43 via campaignlive.co.uk
  Baby Teeth created the campaign.
  
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• Publicis pulls out of Coca-Cola global media pitch after PepsiCo win

  02-09-2026 21:00 via campaignlive.co.uk
  Move comes as French agency group wins PepsiCo's global media account.
  
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• PepsiCo appoints Publicis Groupe to global media without a pitch

  02-09-2026 21:00 via campaignlive.co.uk
  Omnicom was the incumbent, having held the global media account for over 25 years.
  
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• Movers & Shakers: Ogilvy, Havas, Omnicom Media, Bray Leino, MSQ, FutureBrand and more

  02-09-2026 18:30 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• EE partners Educating Yorkshire headteacher for online safety sessions

  02-09-2026 14:30 via campaignlive.co.uk
  Parents can attend one-to-one appointments with EE to help manage young people’s online safety.
  
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• Ogilvy UK promotes Stephen Maycock to UK influence creative strategy lead

  02-09-2026 13:00 via campaignlive.co.uk
  Maycock has also taken on the role of influence EU excellence lead for Open X.
  
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• MSQ hires Kit Altin as group chief strategy officer EMEA

  02-09-2026 13:00 via campaignlive.co.uk
  Altin will report to Kate Howe, executive director at MSQ.
  
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• Disney+ Sky partnership boosts subscribers by 14.1% in Q2

  02-09-2026 12:44 via campaignlive.co.uk
  Doug Whelpdale, head of insights at Barb, called it “by far the biggest change this quarter”.
  
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