• Alienation Digital placed into liquidation allegedly without shareholder consent

    Alienation Digital placed into liquidation allegedly without shareholder consent
    Alienation Digital, which counts EDF among its clients, is understood to have been placed into liquidation, allegedly without the consent of its shareholders.
    The digital agency’s managing director Scott Dylan, who joined the company last year, alongside other senior directors, voted to put the company into liquidation on 12 December, with debts of £500,000 cited as the reason for doing so.
    However, The Drum understands that this was decided without the knowledge or consent of the shareholder
  • Corsodyl partners with Twitch to gamify good gum hygiene

    Corsodyl partners with Twitch to gamify good gum hygiene
    Mouth care company Corsodyl has gone beyond the usual ‘person brushing teeth in mirror’ oral hygiene commercial by building its message on Twitch.
    The GSK brand met the challenge of reaching a younger audience by having streaming service Twitch build a retro 8-bit game/commercial, essentially gamifying gum care.
    In the 30-second animation, a knight character is ready to go out on a quest, holding his sword aloft and boasting a bright white smile. The voice over, which sounds a l
  • Advertisement

  • Bumble hosts Christmas party for singles

    Bumble hosts Christmas party for singles
    Gospel choir and drag queens will provide entertainment.
  • Sir Richard Branson stars in a cheeky scent ad for Virgin Voyages

    Sir Richard Branson stars in a cheeky scent ad for Virgin Voyages
    Sir Richard Branson knows how to have a bit of fun at his own expense, and his latest ad for a new scent inspired by his Virgin Voyages Scarlet Lady ship fits the bill.
    As a cheeky nod to the classic perfume ads, Virgin Voyages has released Ship No. 1, the “signature scent of Scarlet Lady” with a video featuring Branson.
    The black and white video starts like a typical perfume ad, with Branson on the rail of a ship and glamour shots of the Scarlet Lady cruising through the o
  • Advertisement

  • Nick Brien exits as Dentsu Aegis Americas CEO as Jacki Kelley takes over

    Nick Brien exits as Dentsu Aegis Americas CEO as Jacki Kelley takes over
    Brien is one of biggest beasts to exit in wave of recent departures.
  • BuzzFeed, AR and Boris’ majority – behind the scenes of Sky’s 2019 election coverage

    BuzzFeed, AR and Boris’ majority – behind the scenes of Sky’s 2019 election coverage
    There was an audible gasp from the Sky News studio floor as the results of the first exit poll rolled in, indicating what we now know to be true: Boris Johnson’s Conservative Party had won the UK general election with its biggest majority since Thatcher.
    In line with electoral law, Sky host Dermot Murnaghan, political editor Beth Rigby and former House of Commons speaker Jon Bercow received the shock forecast at the same time as everyone else — just as the credits were rolling on the
  • AgencyUK launch Freedom of Movement campaign ahead of Election Day

    AgencyUK launch Freedom of Movement campaign ahead of Election Day
    The Institute of Osteopathy (iO) has launched its first national UK campaign ahead of the General Election on 12th December. It is the first campaign created by AgencyUK, since the organisation's appointment by iO's agency of record.
    The campaign, titled Freedom of Movement, is the first step towards raising broader consumer awareness of the importance of ongoing health management as both a preventative step towards long term ill health and physical decline.
    The ageing U
  • ‘It brings an end to the economic deadlock’: industry response to Conservative landslide

    ‘It brings an end to the economic deadlock’: industry response to Conservative landslide
    Boris Johnson has been elected prime minister with the biggest Conservative majority the party has seen in almost 30 years. The mandate to ‘Get Brexit Done’ now draws an end to the stalemate, something that’s been welcomed by the advertising industry.
    Johnson’s leadership campaign saw the Tories take 364 of the 650 seats in the House of Commons, its biggest victory since Margaret Thatcher’s election in 1987. In an address on Friday morning (13 December) he vowed pus
  • British public invents a twisted Amazon Prime Christmas movie for Friday the 13th

    British public invents a twisted Amazon Prime Christmas movie for Friday the 13th
    The British public has spoken – Santa is an evil killer. That’s the rough plot of a crowd-sourced movie created by Amazon Prime for a Friday the 13th that’s dangerously close to Christmas.
    To celebrate the unlucky day, creative agency Ralph has created a film for Amazon Prime Video’s social channels which required the British public to become impromptu movie moguls. 
    Interviewing people on the street, the trailer shows the folks making plot suggestions, which began i
  • How to make the most of connected TV

    How to make the most of connected TV
    Join Campaign's video stream for marketing tips and inspiration
  • The Drum Show: The Christmas quiz wrap party

    The Drum Show: The Christmas quiz wrap party
    As 2019 comes to an end, what better way to reflect on the past year of scandal, fake news, sexist ads, and an election, with a wrap party in the form of a Christmas quiz? 
    So pop open your prosecco bottles, and join us for an effervescent mixture of advertising trivia, fake headlines and guess who, hosted by The Drum's own Quiz Master - Sonoo Singh. In our final episode of the decade watch us attempt to do a Christmas quiz. Hosted by @SonooSingh with our contestants @vonburl, @Ga
  • Uncommon takes over from Engine as B&Q's ad agency

    Uncommon takes over from Engine as B&Q's ad agency
    Engine has worked on business for five years.
  • IPA and ISBA call for clarity on Brexit as Tories triumph in general election

    IPA and ISBA call for clarity on Brexit as Tories triumph in general election
    IPA, ISBA and Advertising Association cautiously welcome majority government.
  • TikTok taps marketer Richard Waterworth to run UK operations

    TikTok taps marketer Richard Waterworth to run UK operations
    Waterworth, who will also become acting EMEA general manager, only joined from YouTube in September.
  • FCA sends request for information to M&C Saatchi in wake of scandal

    FCA sends request for information to M&C Saatchi in wake of scandal
    News does not necessarily pre-empt formal investigation.
  • TikTok’s EMEA marketing boss takes on wider role

    TikTok’s EMEA marketing boss takes on wider role
    TikTok’s head of EMEA marketing Richard Waterworth has been promoted to UK general manager, a role giving him full responsibility for the social media firm’s UK operations.
    Waterworth has been at TikTok for just over five months following a near nine-year stint at YouTube, where he led EMEA marketing. Prior to that he was director of platform marketing at ITV for four years.
    In the general manager role he will continue to oversee TikTok’s marketing until a successor is appointe
  • Seven predictions for Influencer Marketing in 2020

    Seven predictions for Influencer Marketing in 2020
    2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram removing likes, and from the rise of virtual influencers to new legislation from the ASA and the CMA.
    However, while these updates within the digital space have been exciting, there has since been an outcry for developments to ensure that the industry becomes a much more authentic and transparent space to work in. Here are our top predictions for influencer ma
  • Be more Cantona: King Eric on marching football into a kinder era of commercialisation

    Be more Cantona: King Eric on marching football into a kinder era of commercialisation
    Eric Cantona believes in a lot of things. He believes in life, he believes in a higher energy and he believes in red wine, a glass of which he somehow managed to acquire during one of the very few dry periods in the speakers' lounge at this year's Web Summit.
    He believes in radical activism against the financial establishment. He believes in the power of immigration. And he believes in Shakespeare, science and the immortality of the human race, all of which he impressively managed to shoeho
  • Who'd be a holding company chief exec?

    Who'd be a holding company chief exec?
    Running one of the big four is a tough job, especially when you understand how analysts look at the market. ID Comms chief executive David Indo explains why a big media pitch win offers a get out of jail card.
    Even in the good times being chief executive of a big holding company is tough. Except we aren’t in those times. Agencies need to reframe their offer, battle off the consultants and appeal to clients who are changing what they want from external partners.
    And there’s much less
  • Francis Ingham: My takeaway for the communications sector from this election result

    Francis Ingham: My takeaway for the communications sector from this election result
    Here we go again then, eh?
     
    Twitter shrieks in horror. Metropolitan dinner party guests reach for their Sancerre. Liberal editors scratch their heads. And they all say that next time it’ll be different.
     
    Now let me get this out of the way at the beginning. I am a Conservative (or as people who don’t like Conservatives will say, a Tory). I’ve been a member of this party since 1992 -when I was 16. So I am unquestionably biased. 
     
    Bu
  • Why Google’s algorithm is slowly making SEO agencies obsolete

    Why Google’s algorithm is slowly making SEO agencies obsolete
    There’s nothing new about questioning the future of SEO; people have been saying SEO is dead ever since it began. But with Google continually tweaking its algorithm in favour of a more natural approach, it’s difficult to see a long-term future, not so much for the practice itself (or at least the intent behind it), but for the agencies who live and die by the latest algorithm updates.
    I think the question goes beyond whether SEO companies can survive or not, to how they adapt, what t
  • Stephen Woodford: What a Conservative election win means for British advertising

    Stephen Woodford: What a Conservative election win means for British advertising
    So, there we have it. After five weeks of campaigning the dust settles on yet another national poll and there is a clear mandate for the new Conservative government. While Christmas for most of us means relaxing at home with family and friends, the coming weeks in Downing Street will be a whirlwind of activity as the prime minister appoints his new Cabinet and the wheels of Whitehall grind into gear again for what will be an unprecedentedly dramatic New Year start for parliamentary business, get
  • La Liga brings on Rohit Sharma as brand ambassador as Indian football wakes up

    La Liga brings on Rohit Sharma as brand ambassador as Indian football wakes up
    Indian cricketer Rohit Sharma has signed up to be the brand ambassador of La Liga, as he says football in the country is no longer a “sleeping giant”.
    With cricket being India’s national sport, one of the sports biggest names giving his name to the Spanish top division football league is a nod to growing support for football in the country.
    Speaking to The Drum last year, La Liga boss Jose Cachaza said brands are also starting to see the opportunity around football in India.
    Si
  • 25 days of Ausmas: Edu Pou, We Are Social on Freixenet's The Key to Reserva

    25 days of Ausmas: Edu Pou, We Are Social on Freixenet's The Key to Reserva
    Every day an advertising creative from Australia and New Zealand will offer their own favourite Christmas campaign from over the years as we celebrate the best work from the festive period the world over and hear their views on what is best in class.
    Christmas has become the new Super Bowl. Year after year, brands try to one-up each other with charming and emotional stories. At the other side of the screen, the audience is waiting, holding imaginary scores, like Olympic judges at a com
  • Inside Colgate-Palmolive's TikTok-led digital transformation efforts

    Inside Colgate-Palmolive's TikTok-led digital transformation efforts
    As one of the latest brands to jump on the Bytedance-owned TikTok bandwagon, Colgate-Palmolive believes the platform will be key to its efforts to ramp-up digital transformation in 2020.
    In addition, Lyndon Morant, the marketing director of integrated marketing communications at Colgate-Palmolive tells The Drum on the sidelines of Vidcon Asia Pacific the oral care giant also experimented with TikTok to offer the brand's points of view on a particular moment in time, which in this case, was on Wo
  • Three ways data science is unbaking the cake

    Three ways data science is unbaking the cake
    There’s a common saying: 'you can’t unbake a cake'. It’s a metaphor that illustrates how some things can’t be undone and a pretty good life lesson besides. However, there’s also genuine science behind this expression, referencing the irreversible chemical reactions that take place in the heat of an oven.
    Others might prefer the saying 'nothing is impossible' and this is the kind of mindset data scientists need to have. Technologies like AI and deep learning are maki
  • The real impact of political ads on social media

    The real impact of political ads on social media
    With a UK general election just hours away, I thought it worth considering the impact of social media advertising on our political system. 
     
    The 'fake news' election
    The 2019 election was, according to social commentators, supposed to be the ‘Brexit election’. A one-issue debate that would define a generation. Instead, it may well be remembered as the fake news election, with all the main political parties and those on the fringes peddling misinformation and misdirection u
  • Grey New York names Justine Armour its first CCO since 2017

    Grey New York names Justine Armour its first CCO since 2017
    Justine Armour has been named chief creative officer of Grey New York. She is the first in that position since 2017, when Andreas Dahlqvist left his position to return to DDB.
    Armour was tapped to set the creative vision, oversee creative development, recruit top talent and guide new business creative efforts, working closely with worldwide chief creative officer John Patroulis.
    Armour spent the last three years at 72andSunny, becoming executive creative director and overseeing clients such
  • WeWork marketing agency in leadership buyback post-IPO fiasco

    WeWork marketing agency in leadership buyback post-IPO fiasco
    Conductor, the SEO and content marketing agency acquired by WeWork in 2018, has bought itself back from its troubled parent company.
    Agency leadership announced they had successfully divested from The We Company today (12 December), ending its 20-month relationship with the beleaguered business.
    Finance for Conductor’s buyout was provided by chief executive and co-founder Seth Besmertnik and chief operating officer and co-founder Selina Eizik, as well as strategic advisor and investor Jaso
  • Hulu launches ad format to 'reward' binge watching

    Hulu launches ad format to 'reward' binge watching
    As consumers embrace binge watching TV shows, Hulu is hoping to cash in on another new ad format. 
    The company has launched an ad experience specifically designed for binge watching, which counts for nearly 50% of viewing on the ad-supported version of the platform.
    When a viewer is about to start their third consecutive episode of a show, a branded message will appear that will "reward" their binging behavior, said Jeremy Helfand, vice-president, head of ad platforms at Hulu. The

Follow @marketing_UKnws on Twitter!